epc steve jobs summary
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FOUNDATION IN NATURAL AND BUILT ENVIRONMENT
APRIL 2014
EEFECTIVE PUBLIC COMMUNICATION (EPC)
COM30103AC269 – M
NAME : DARSHIINI A/P VIGNESHWARAN PILLAI
ID : 0319359
DATE : 7 NOVEMBER 2014
In this video, Steve Jobs talked about 3 stories that happened in his life. He has
implemented these language skills - concrete, dating and indexing. In the first
story he talked about, he mentioned that his biological mother wanted him to
be adopted only by educated couple who was a lawyer, in this part, Steve
Jobs’s mother was being concrete that she is being specific enough to whom
she wants her son to be adopted to but he ends up being adopted by parents
who both were not graduates. Indexing complements over here with what he
stories about his life. Indexing is defined as identifying something special and
unique. As example, the minute that Steve Jobs dropped out of college, he
decided to take calligraphy classes as he thought it was beautiful, art ist ically
subtle, and historical and also very fascinating. In this second story, indexing
implies as well. Even though he got fired from his own company, APPLE, he st ill
loved for what he was doing that he decided to start over. He then started of
with new companies called NEXT and PIXAR, and fell in love with the woman
he loved, Lorraine. In the third story, where he was diagnosed with a rare type
of pancreatic cancer which he was cured by surgery made him realise to live
his life t ill the very end by following what his heart and intuit ion says always.
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