enterprise analytics - beyond kpi's like watermelons - mca2015 by cas schalkx of cm telecom
Post on 13-Aug-2015
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Enterprise AnalyticsBeyond KPI’s like watermelons
Mobile Convention Amsterdam, June 4, 2015
@casschalkx
Delivery time (sec)
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Platform??
What is the job to be done?
Fired as CEO, exiled Russia
Secure messaging should be free for everyone
Job? Double check phone numbers
Conversion: New user using secure messaging
Icons by Arthur Shlain from the Noun Project
Which job needs to get done?
Eliminate, simplify, standardize and automate
Will we never be finished. So iterate.
Next up: Authorization API’s
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