enjoyalocal & successwerks 11.9.12

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Demystifying Online Marketing & Social Media:

Making the Internet Work for Restaurants

November 9, 2012

Sponsored by:

Nhat Pham@NhatPhamSpeaker| AuthorSocial Media Strategist

www.enjoyalocal.comFacebook.com/enjoyalocal

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Clear Card

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King Kut Promotion

Item: 8oz. CAB Fillet of Sirloin

($4.50 cost per)

Marketing Package provided, including

Table Tents and Posters (no charge)

45 restaurants participated

They sold 7,000+ steaks in 90 days! 

From 1 participating restaurant:

“My customer base has grown, and my wait staff is making more money. This is a great promo.”

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Boneless Goes Bottomless Promo (Current)

•Started October 15

•You can sign up on www.enjoyalocal.com

•You decide which night of the week you

would like to run it

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Boneless Goes Bottomless

SUCCESS Tips:

• Replenish basket of wings with a serving of fries on the house

• Charge for dipping sauces

• Sell beerMembers of the Enjoyalocal team at the PFG Holiday Food Show in October

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On to Social Media!

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History Facebook Twitter Google Mobile Next Steps

TimelineTimeline

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10 Steps To Maximizing Facebook [1-5]

1. Optimize your Facebook PROFILE.2. Choose your core MESSAGE.3. Create and optimize a Facebook Fan PAGE.4. Add friends STRATEGICALLY over time.5. Think RELATIONSHIPS first, business

second.

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10 Steps To Maximizing Facebook[5-10]

6. Consistently engage in activities that create viral visibility.

7. Promote your Facebook Profile/Page outside of Facebook.

8. Run tests with Facebook SOCIAL ADS.9. Limit your time and DELEGATE some tasks.10. Include Facebook as part of your overall

marketing PLAN.

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Step #1: Optimize Your Facebook Profile

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Step #2: Choose Your Core Message

Establish yourself as a thought leader Further your brand Relevance Consistency Focus

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Step #3: Create a Facebook Fan Page

Why Have a Fan Page?

SEO! Unlimited fans Facebook encourages activity here Add rich media Welcome Page! Add an opt-in box Apps

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Step #4: Add Friends, Fans & Likes

Current friend limit = 5,000 Tipping point = 500-1000 Be strategic! Have a friending policy. Drive incoming. Be Strategic Be Social

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Step #6: Create Viral Visibility

Status Update Photos Videos Wall postsTagging Comments, Like Groups Events

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Step #6: Create viral visibility. [cont’d]

Extreme Strategic Visibility You’re seen EVERYWHERE! …in all the right places …by all the right people …at all the right times

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Step #7: Promote Outside of Facebook

Secure your Vanity URL (username) at facebook.com/username

Use Facebook Places Regularly let your email list know they can

find you on Facebook. Include a link to your Profile/Page on your

email signature file Add a Like this Button

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Step #8: Run tests with Facebook SOCIAL ADS

Buy targeted traffic Keep them inside Facebook Advertise your Fan Page Interact with Social Ads as user

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Step #10: Include Facebook in your marketing PLAN.

Facebook is just 1 piece of the marketing pie Blog, YouTube, Twitter, LinkedIn, Google,

FourSquare, Yelp, etc.

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Other Tools

Twitter Text Marketing Geo-SocialFourSquareGoogle Local Review Sites

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Broadband Mobility – 'Kogi Kulture'.

The Los Angeles Consumer: “I need my Kogi Korean BBQ fix!!!” Kogi Restaurants: “Commercial space in Los Angeles is expensive!” Solution: Twitter equipped fleet Kogi trucks!

A phenomenon the LA Times refers to as nothing short of "a burgeoning cyber-hippie movement affectionately referred to as

'Kogi kulture'.

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Naked Pizza

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Twitter (Care Marketing)

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Twitter (Care Marketing)

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Twitter Best Practices

Listen Converse

Care Engage

Call-to-Actions

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Text (SMS) Marketing

Keep it Simple

Compelling Offer

Call-to-Action

Engage them

Limit text contact

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Social Review Sites

Keep it Simple

Compelling Offer

Call-to-Action

Engage them

Limit text contact

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Google Local

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Google Local Best Practices

Claim your place

Good Keywords

Monitor Reviews

Encourage Reviews

Google Mobile

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Mobile Apps

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Step #10: Limit Your Time & DELEGATE some tasks

Work with a (proven) strategy. Decide how much time you can dedicate. You provide the personal touch. Use a Dashboard Outsource the rest.

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In Short…

Be Strategic Be Consistent Be… gin

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ResourcesResources

Order at SUCCESSWERKS.com/Products

Books/DVDs

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Nhat Phamnpham@successwerks.com

804.708.7637

in/NhatPham

/NhatPham

@NhatPham

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