"enhancing your digital presence to network effectively" - idcn london event at sabmiller

International Dual Career Network September 23, 2014

Jennifer Candee, Head of Global Talent

Acquisition, SABMiller

Enhancing your digital presence to network effectively

© SABMiller 2014

1. Myths

2. Your Digital Brand Footprint

3. Why Does This Matter?

4. Digital “Brand You”

5. LinkedIn Profile Enhancement

6. Engaging with your network

7. #Twitterpresence & #TwitterTips

8. Social media “top tip” do’s and don’ts

9. Now What?

10. Additional Resources

2

Agenda

© SABMiller 2014

•You must use social media to find a job

•You must build your personal brand

•You must blog in order to build your personal brand

•You must actively tweet on twitter

however…these act as enablers to enhance your digital presence

and increase your network and reach

3

Myths

© SABMiller 2014

Google Yourself

What is SEO?

Give yourself higher rankings:

1. Social media, your website, blogs, interviews, articles,

publications

2. LinkedIn profile and connections (Search friendly)

- Non negotiable: location, position, company

3. Have similar and recognisable names for multiple platforms

4. Same or similar headshots

5. Get on Google+, Twitter, Facebook

6. Vimeo, Tumblr, Klout score

4

Your digital brand footprint

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Source: 2014 Jobvite Job Seeker Nation Study: An authoritative survey of the social, mobile job seeker

Nearly all recruiters are using social media to source

candidates

Source: http://www.onlinedegrees.com/degree360/visuals/social-recruiting.html

Why does this matter?

© SABMiller 2014

Share your knowledge

and experience

Be a storyteller; engage in

content

Connect with other

professionals

Find your voice and

style

Develop your elevator pitch

/ bio

Selectively chose social platforms to

utilise

6

Your Digital “Brand You”

“Whether you are an individual wanting to build a brand in your niche, or a giant company, using social media to drive your global profile, in social media, you have got to give to get. And give a lot. For a long time." - Greg Savage, People2People

Use Rich Media

Devise your

elevator pitch

References

add credibility

Enhance your LinkedIn Profile

Add Profile

Picture

Rich Media In

the news…

Follow

Companies

Build out

experience

section

Enhance your LinkedIn Profile

Use Company

Descriptor

Contribute to group

conversations

Post

content

Influencers

& News

Engage with your network

Join Industry or

Functional

Groups

Search #hashtags

(jobs,industry)

Post

content

#Twitterpresence

Avatar, bio,

@twitterhandle

& URL

Branding

Tweet,RT &

*

© SABMiller 2014

#TwitterTips

Don’t be an Egghead!

Follow other people

Use searchable #hashtags

Use Pictures / Links to rich media

Tweet 3-5 x day at different times

Think of twitter like a “cocktail party”

– Be polite

– Thank RT’s

Follow conference #hashtags

Share other people’s content A LOT

11

Credit your source (…@thisislars)

Join conversations and connect others

Think news headlines, engage the reader

Use a Content Curator:

- Buffer, Storify, Feedly, Paper.li, Newsle…

Use a Twitter Client:

– gather content and post tweets on your

behalf

– Monitor keywords you are interested in

– TweetDeck, Hootsuite, SproutSocial…

© SABMiller 2014

Social Media Top Tips

Follow industry leaders

Seek out conferences / networking events

Join LinkedIn Groups

Expand and invite your network

Enhance your digital profile

Use Rich Media

Reach out

Engage

Enhance your online profiles

Use sound judgement

Participate in professional groups, online

conversations

Search out relevant professional blogs and

contribute to conversations

Share relevant content using #hashtags to

drive followers

Be aware of social media etiquette

Consider the platform and audience

12

© SABMiller 2014

Social Media Top Tips

Over post, over share, over comment

Put people down or talk negatively about your company

Avoid getting involved in controversial issues

Use #hashtags that are too unique to be searchable

Be cautious about jokes

Present yourself in a manner that could be construed at unprofessional or

compromising

Be too wordy

Lose your voice!

13

Now What??

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Channel John F. Kennedy :

“Ask not what your network can do for you but

what you can do for your network.”

“The richest people in the world look for and build

networks, everyone else looks for work.”

- Robert Kiyosaki, known best for his Rich Dad, Poor Dad motivational series.

Presentation information in footer

1. Find your contact’s preferred communication channel

2. Brevity is king 3. Don’t expect a response 4. Say it up front 5. What’s in it for them? What you want is NOT

the point 6. Be open rather than needy 7. Give space

Networking on social

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How to job search with hashtags in twitter:

http://blog.fishdogs.com/2013/06/how-to-job-search-with-hashtags-on.html

How to optimise your LinkedIn Profile:

http://blog.fishdogs.com/2012/10/how-to-optimize-your-linkedin-profile.html 10 things you can do to promote your personal brand online:

http://blog.firebrandtalent.com/2014/05/10-things-you-can-do-to-improve-your-personal-brand-online/

How Social Media Can Help You Land that new job:

http://blog.fishdogs.com/2012/04/how-social-media-can-help-you-land-that.html

5 actions to take to reinvigorate your online brand:

http://unbridledtalent.com/2014/07/02/mid-year-checkup-5-actions-to-take-to-reinvigorate-your-online-brand/ 5 Social Media Faux Pas to Avoid by Firebrand Talent:

http://blog.firebrandtalent.com/2014/07/5-social-media-faux-pas-to-avoid/

How to build a village of support for your personal brand:

http://blog.firebrandtalent.com/2014/04/how-to-build-a-village-of-support-for-your-personal-brand/

Recommended Resources

BLOG ROLL:

Mashable

Unbridled Talent

Firebrand Talent

Social-Hire.com

Jobsite

Winning Impression

Simply Hired

Undercover Recruiter

Guardian Careers

The Daily Muse

Fishdogs

Thank you Jennifer Candee

Head of Global Talent Acquisition

Jennifer.candee@sabmiller.com

@jennifercandee

uk.linkedin.com/in/jennifercandee