"enhancing your digital presence to network effectively" - idcn london event at sabmiller
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"Enhancing your digital presence to network effectively" presented by Jennifer Candee, Head of Global Talent Acquisition, SABMiller during the International Dual Career Network event in LondonTRANSCRIPT
International Dual Career Network September 23, 2014
Jennifer Candee, Head of Global Talent
Acquisition, SABMiller
Enhancing your digital presence to network effectively
© SABMiller 2014
1. Myths
2. Your Digital Brand Footprint
3. Why Does This Matter?
4. Digital “Brand You”
5. LinkedIn Profile Enhancement
6. Engaging with your network
7. #Twitterpresence & #TwitterTips
8. Social media “top tip” do’s and don’ts
9. Now What?
10. Additional Resources
2
Agenda
© SABMiller 2014
•You must use social media to find a job
•You must build your personal brand
•You must blog in order to build your personal brand
•You must actively tweet on twitter
however…these act as enablers to enhance your digital presence
and increase your network and reach
3
Myths
© SABMiller 2014
Google Yourself
What is SEO?
Give yourself higher rankings:
1. Social media, your website, blogs, interviews, articles,
publications
2. LinkedIn profile and connections (Search friendly)
- Non negotiable: location, position, company
3. Have similar and recognisable names for multiple platforms
4. Same or similar headshots
5. Get on Google+, Twitter, Facebook
6. Vimeo, Tumblr, Klout score
4
Your digital brand footprint
© SABMiller 2014 5
Source: 2014 Jobvite Job Seeker Nation Study: An authoritative survey of the social, mobile job seeker
Nearly all recruiters are using social media to source
candidates
Source: http://www.onlinedegrees.com/degree360/visuals/social-recruiting.html
Why does this matter?
© SABMiller 2014
Share your knowledge
and experience
Be a storyteller; engage in
content
Connect with other
professionals
Find your voice and
style
Develop your elevator pitch
/ bio
Selectively chose social platforms to
utilise
6
Your Digital “Brand You”
“Whether you are an individual wanting to build a brand in your niche, or a giant company, using social media to drive your global profile, in social media, you have got to give to get. And give a lot. For a long time." - Greg Savage, People2People
Use Rich Media
Devise your
elevator pitch
References
add credibility
Enhance your LinkedIn Profile
Add Profile
Picture
Rich Media In
the news…
Follow
Companies
Build out
experience
section
Enhance your LinkedIn Profile
Use Company
Descriptor
Contribute to group
conversations
Post
content
Influencers
& News
Engage with your network
Join Industry or
Functional
Groups
Search #hashtags
(jobs,industry)
Post
content
#Twitterpresence
Avatar, bio,
@twitterhandle
& URL
Branding
Tweet,RT &
*
© SABMiller 2014
#TwitterTips
Don’t be an Egghead!
Follow other people
Use searchable #hashtags
Use Pictures / Links to rich media
Tweet 3-5 x day at different times
Think of twitter like a “cocktail party”
– Be polite
– Thank RT’s
Follow conference #hashtags
Share other people’s content A LOT
11
Credit your source (…@thisislars)
Join conversations and connect others
Think news headlines, engage the reader
Use a Content Curator:
- Buffer, Storify, Feedly, Paper.li, Newsle…
Use a Twitter Client:
– gather content and post tweets on your
behalf
– Monitor keywords you are interested in
– TweetDeck, Hootsuite, SproutSocial…
© SABMiller 2014
Social Media Top Tips
Follow industry leaders
Seek out conferences / networking events
Join LinkedIn Groups
Expand and invite your network
Enhance your digital profile
Use Rich Media
Reach out
Engage
Enhance your online profiles
Use sound judgement
Participate in professional groups, online
conversations
Search out relevant professional blogs and
contribute to conversations
Share relevant content using #hashtags to
drive followers
Be aware of social media etiquette
Consider the platform and audience
12
© SABMiller 2014
Social Media Top Tips
Over post, over share, over comment
Put people down or talk negatively about your company
Avoid getting involved in controversial issues
Use #hashtags that are too unique to be searchable
Be cautious about jokes
Present yourself in a manner that could be construed at unprofessional or
compromising
Be too wordy
Lose your voice!
13
Now What??
© SABMiller 2014 15
Channel John F. Kennedy :
“Ask not what your network can do for you but
what you can do for your network.”
“The richest people in the world look for and build
networks, everyone else looks for work.”
- Robert Kiyosaki, known best for his Rich Dad, Poor Dad motivational series.
Presentation information in footer
1. Find your contact’s preferred communication channel
2. Brevity is king 3. Don’t expect a response 4. Say it up front 5. What’s in it for them? What you want is NOT
the point 6. Be open rather than needy 7. Give space
Networking on social
© SABMiller 2014 17
How to job search with hashtags in twitter:
http://blog.fishdogs.com/2013/06/how-to-job-search-with-hashtags-on.html
How to optimise your LinkedIn Profile:
http://blog.fishdogs.com/2012/10/how-to-optimize-your-linkedin-profile.html 10 things you can do to promote your personal brand online:
http://blog.firebrandtalent.com/2014/05/10-things-you-can-do-to-improve-your-personal-brand-online/
How Social Media Can Help You Land that new job:
http://blog.fishdogs.com/2012/04/how-social-media-can-help-you-land-that.html
5 actions to take to reinvigorate your online brand:
http://unbridledtalent.com/2014/07/02/mid-year-checkup-5-actions-to-take-to-reinvigorate-your-online-brand/ 5 Social Media Faux Pas to Avoid by Firebrand Talent:
http://blog.firebrandtalent.com/2014/07/5-social-media-faux-pas-to-avoid/
How to build a village of support for your personal brand:
http://blog.firebrandtalent.com/2014/04/how-to-build-a-village-of-support-for-your-personal-brand/
Recommended Resources
BLOG ROLL:
Mashable
Unbridled Talent
Firebrand Talent
Social-Hire.com
Jobsite
Winning Impression
Simply Hired
Undercover Recruiter
Guardian Careers
The Daily Muse
Fishdogs
Thank you Jennifer Candee
Head of Global Talent Acquisition
@jennifercandee
uk.linkedin.com/in/jennifercandee