enhancement of connections & content development on linkedin

Enhancement of connections AND

Content development on

1. Networking at events – exchange LinkedIn profiles on-the-spot

2. Joining LinkedIn Groups3. Give recommendations / endorsements of

skills & expertise among your own network.

4. By checking out who have viewed your profile and connect with them.

Extending your LinkedIn connection

• Increase of PERSONAL visibility.• Enables you to demonstrate your professional expertise by

answering questions related to your expertise. • Get further industry news or specific content that you want e.g.

sales strategies.• Can join up to a maximum of 50 groups.

“Focus on providing value to a professional community rather than delivering sales pitches or continually asking for job leads.

Demonstrate expertise first, then discuss opportunities with the people you connect with.”

Importance of joining LinkedIn Groups

• Search for the groups most relevant to your background e.g. association or industry groups related to your field.• Steps to search and join LinkedIn Group:

oSelect “Groups” on the global navigation bar (search bar) > Type in the keyword of the group which you wish to join > Select “Join” on the group you wish to join and wait for an approval from the group admin and you’re in!

Selecting a group with large number of members increases higher visibility and active participation.

Key: Be involved actively! Answer, Comment, Share & Question.

Selecting the right LinkedIn Groups

Contents development on LinkedIn

Importance of updating contents:

• To stay in touch with your connections.•Maintain visibility on LinkedIn.• LinkedIn notifies your connections of this activity in the

Network Activity section on their home page.

Contents development on LinkedIn

Suggestions of contents:• Articles, slides or videos that features or showcase your

accomplishments / achievements and skills.• Link to a blog post or relevant news story.• Let your connections know what’s new in your professional life.

Suggested news source:• Google Alerts - https://www.google.com/alerts• Buzzsumo - https://app.buzzsumo.com/• LinkedIn Groups

1. Networking at events – exchange LinkedIn profiles on-the-spot

2. Joining LinkedIn Groups3. Give recommendations / endorsements

of skills & expertise among your own network.

4. By checking out who have viewed your profile and connect with them.

Extending your LinkedIn connection

Why is Recommendations & Endorsements are important?

The right recommendation / endorsement help you establish and promote your own professional brand – YOUR NAME!

• An alternative to reach out to people who you have not spoken with in a while.• Will pull in potential customer/partner to look for you based on your

expertise given as well as the professional point of view given by others e.g. by sending you an InMail or not, and on and on.

Why is Recommendations & Endorsements are important?

How do I start?1. Click on the arrow beside "Send Message" and click "Recommend".

How do I start?2. Thereafter, it will lead you to a page for you to fill up or write your recommendations towards the person and click "Send".

How do I start?3. Your recommendation towards the person will appear below at their Homepage.*Below image was taken from Dr Mazlan Abbas, REDtone IoT CEO’s LinkedIn.

[Descriptive phrase] is the phrase that comes to mind when I think about [name]. I’ve had the pleasure of knowing [name] for [length of time], during which [description of your working relationship]. Above all, I was impressed with [name]’s ability to [description of what makes person really stand out]. And, of course, his/her [personality trait]. [Name] would be a true asset for any positions requiring [1-2 skills needed for position] and comes with my heartfelt recommendation.

- Source: Forbes

ASK - Don’t be shy to reach out and ask for a recommendation.

GIVE - Take a few moments to acknowledge the skills and accomplishments of your peers / customers in either past or present with either an endorsement or recommendation, and maybe they’ll do the same!

Where do I start?

Thank you