enhance profitability - jack henry & associates prepaid cards w… · • create instant drive...
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2 | © 2012 Jack Henry & Associates, Inc. All Rights Reserved
• Traditional Prepaid Model
Sell prepaid cards sponsored by a third-party Issuing FI •Produces fee income •You do not retain deposits or interchange •You do not own customer relationships – third party brand on your cards •No integration with other FI products or channels
• Our New Model
Leverage prepaid platform to offer innovative, targeted new deposit products • Generates fee and interchange
revenue and low cost deposits • Presents exciting new products for
current customers • Provides products and tools to
further penetrate your footprint • Gets you in market in less than 60
days with no integration to core systems
Overview
3 | © 2012 Jack Henry & Associates, Inc. All Rights Reserved
Mission: Create a Platform for FIs to Grow and Enhance Profitability
Expand Relationships and Acquire
New Customers
Marketing and
Account Acquisition
Operations
Product
Compliance
Overview
• Grow fee income • Generate interest-free
deposits • Enhance interchange
revenue • Restructure unprofitable
relationships
4 | © 2012 Jack Henry & Associates, Inc. All Rights Reserved
Overview
• Convert Unprofitable
Accounts
• Cross-Sell New Products
• Reach New Markets
• Grow Margins!
A “HOME RUN” FOR FIS
5 | © 2012 Jack Henry & Associates, Inc. All Rights Reserved
Products
Product Suite Offered to FIs
GPR
Payroll Gift
Family Financial Safe and
Secure Shopping
Everyday Access
Conversion
Turn-Down
6 | © 2012 Jack Henry & Associates, Inc. All Rights Reserved
TARGET CUSTOMER SEGMENTS
SINGLES
LATINO IMMIGRANTS
YOUNG FAMILIES
PREVIOUSLY BANKED
REBUILDERS
NEVER BANKED
Flexibility of our prepaid platform allows development of deposit products to meet specific needs of targeted consumer segments
Low-cost entry-level product
Low-cost feature-rich payment product
Electronic payment access without credit check or overdraft fees
Low-cost alternative to check cashers & money orders
Simple to use & understand starter FI product
Access to electronic payments without credit
Market Opportunity
7 | © 2012 Jack Henry & Associates, Inc. All Rights Reserved
Products
Configurable to meet the needs of a variety of niche markets • Alternative for customers who don’t qualify for a checking account
• Restructure under-water checking accounts into profitable “checkless checking” accounts
• Family cards enable parents to provide financial education to kids while allowing visibility and control of kids’ spending
• Student cards allow parents to conveniently send funds to kids away at college
• Internet shopping cards for customers reluctant to use their FI debit cards online
8 | © 2012 Jack Henry & Associates, Inc. All Rights Reserved
Payroll Cards • Wide appeal to a variety of industries • Cost savings for employers and employees • Expand commercial business • 70% of small businesses would prefer
sourcing a payroll card from their FI
Gift Cards • Redeemable anywhere MasterCard
debit is accepted • Target peak gift card occasions • Custom card designs
Products
9 | © 2012 Jack Henry & Associates, Inc. All Rights Reserved
• ICA & BIN MANAGEMENT
• PROJECT MANAGEMENT
• PROGRAM IMPLEMENTATION
• CARD & TRANSACTION PROCESSING
• CUSTOMER SERVICE
• FI SETTLEMENT
• FI SUPPORT
• MARKETING CREATIVE SERVICES
• BRAND
• NETWORK
• MERCHANT SETTLEMENT
• PREPAID AWARENESS CAMPAIGNS
Financial Institution
• CONFIGURE PROGRAMS
• HOLD DEPOSITS
• MARKET & SELL
• MANAGE COMPLIANCE
Program Providers
10 | © 2012 Jack Henry & Associates, Inc. All Rights Reserved
TRANSCARD
TransCard provides fulfillment and operational support
•Plastics production and fulfillment •FI setup and training •24/7 customer support •Fraud prevention & oversight •Fully CARD Act compliant •Program for gift card issuance •Card personalization, embossing •Expedited card replacement
Operations Risk & Compliance
Marketing Fulfillment
TransCard
Program Providers
11 | © 2012 Jack Henry & Associates, Inc. All Rights Reserved
• No integration with core system required
• Instant card issuance • Secure Web-Based Administrative
Portal Allows Users to : Issue/Activate Cards Register Cards Load/Reload Cards Balance Inquiry View Reports
Tools & Support
12 | © 2012 Jack Henry & Associates, Inc. All Rights Reserved
• Funds immediately available • Accepted everywhere Debit MasterCard® is accepted • ATM access • Less costly than check cashing & bill paying services • MasterCard® zero liability protection* • No check-cashing lines • Free card-to-card transfer • Additional cards available for family & friends • Online bill payments • Personal Financial Manager • Free credit scores
Free Text Alerts and Mobile Account Access!
Robust consumer financial management tools
*Conditions and exceptions apply.
Tools & Support
13 | © 2012 Jack Henry & Associates, Inc. All Rights Reserved
Go To Market
FI Partners with TransCard for Platform and Chooses an Anchor Product Offering
TransCard Develops Go to Market Strategy with FI around Anchor Offering. Education and Training Program are Developed Alongside Go to Marketing Plan to Secure Internal Support. This includes Education, Marketing, and Champion Building.
TransCard Develops Custom Marketing Plan Based on Localized Market Analytics. TransCard and FI agree on Execution paths.
Monitoring and Adjustments are Made to Ensure that the Program is Achieving Goals. An Expansion Beyond The Anchor Plan Product is Developed and the Lifecycle is Repeated.
TransCard works with Newly Acquired Cardholders to Ensure Retention and Drive the Appropriate Transactional Behaviors which Maximize Returns and Extend the Life of a Cardholder.
14 | © 2012 Jack Henry & Associates, Inc. All Rights Reserved
FI Branded Marketing Materials
Value Added Services
15 | © 2012 Jack Henry & Associates, Inc. All Rights Reserved
• Create instant drive time analyses around each of your branches.
• Count targeted customer profiles within drive time
• Create direct mail lists of targeted households • Count daytime populations for payroll card
initiatives • Create direct mail lists of targeted businesses
Value Added Services
A powerful blend of proprietary data and sophisticated software systems gives each branch confidence in offering a prepaid program
16 | © 2012 Jack Henry & Associates, Inc. All Rights Reserved
Summary
REASONS FIS LOVE THIS PROGRAM…
FI retains deposits and cardholder relationships A complete offering – products plus marketing and
sales materials Richer revenue streams than agent programs Branch card ordering system does not require
integration Indemnification of cardholder fraud Low cost of entry
17 | © 2012 Jack Henry & Associates, Inc. All Rights Reserved
A few of our satisfied partners
18 | © 2012 Jack Henry & Associates, Inc. All Rights Reserved
• Step through income scenario model with your TransCard rep • Schedule implementation!
Next Steps
TransCard Morgan Purcell
Phone: 254-855-1640 Email: mpurcell@transcard.com
Thank You!
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