enhance profitability - jack henry & associates prepaid cards w… · • create instant drive...

2 | © 2012 Jack Henry & Associates, Inc. All Rights Reserved

• Traditional Prepaid Model

Sell prepaid cards sponsored by a third-party Issuing FI •Produces fee income •You do not retain deposits or interchange •You do not own customer relationships – third party brand on your cards •No integration with other FI products or channels

• Our New Model

Leverage prepaid platform to offer innovative, targeted new deposit products • Generates fee and interchange

revenue and low cost deposits • Presents exciting new products for

current customers • Provides products and tools to

further penetrate your footprint • Gets you in market in less than 60

days with no integration to core systems

Overview


Mission: Create a Platform for FIs to Grow and Enhance Profitability

Expand Relationships and Acquire

New Customers

Marketing and

Account Acquisition

Operations

Product

Compliance

Overview

• Grow fee income • Generate interest-free

deposits • Enhance interchange

revenue • Restructure unprofitable

relationships


Overview

• Convert Unprofitable

Accounts

• Cross-Sell New Products

• Reach New Markets

• Grow Margins!

A “HOME RUN” FOR FIS


Products

Product Suite Offered to FIs

GPR

Payroll Gift

Family Financial Safe and

Secure Shopping

Everyday Access

Conversion

Turn-Down


TARGET CUSTOMER SEGMENTS

SINGLES

LATINO IMMIGRANTS

YOUNG FAMILIES

PREVIOUSLY BANKED

REBUILDERS

NEVER BANKED

Flexibility of our prepaid platform allows development of deposit products to meet specific needs of targeted consumer segments

Low-cost entry-level product

Low-cost feature-rich payment product

Electronic payment access without credit check or overdraft fees

Low-cost alternative to check cashers & money orders

Simple to use & understand starter FI product

Access to electronic payments without credit

Market Opportunity


Products

Configurable to meet the needs of a variety of niche markets • Alternative for customers who don’t qualify for a checking account

• Restructure under-water checking accounts into profitable “checkless checking” accounts

• Family cards enable parents to provide financial education to kids while allowing visibility and control of kids’ spending

• Student cards allow parents to conveniently send funds to kids away at college

• Internet shopping cards for customers reluctant to use their FI debit cards online


Payroll Cards • Wide appeal to a variety of industries • Cost savings for employers and employees • Expand commercial business • 70% of small businesses would prefer

sourcing a payroll card from their FI

Gift Cards • Redeemable anywhere MasterCard

debit is accepted • Target peak gift card occasions • Custom card designs

Products


• ICA & BIN MANAGEMENT

• PROJECT MANAGEMENT

• PROGRAM IMPLEMENTATION

• CARD & TRANSACTION PROCESSING

• CUSTOMER SERVICE

• FI SETTLEMENT

• FI SUPPORT

• MARKETING CREATIVE SERVICES

• BRAND

• NETWORK

• MERCHANT SETTLEMENT

• PREPAID AWARENESS CAMPAIGNS

Financial Institution

• CONFIGURE PROGRAMS

• HOLD DEPOSITS

• MARKET & SELL

• MANAGE COMPLIANCE

Program Providers


TRANSCARD

TransCard provides fulfillment and operational support

•Plastics production and fulfillment •FI setup and training •24/7 customer support •Fraud prevention & oversight •Fully CARD Act compliant •Program for gift card issuance •Card personalization, embossing •Expedited card replacement

Operations Risk & Compliance

Marketing Fulfillment

TransCard

Program Providers


• No integration with core system required

• Instant card issuance • Secure Web-Based Administrative

Portal Allows Users to : Issue/Activate Cards Register Cards Load/Reload Cards Balance Inquiry View Reports

Tools & Support


• Funds immediately available • Accepted everywhere Debit MasterCard® is accepted • ATM access • Less costly than check cashing & bill paying services • MasterCard® zero liability protection* • No check-cashing lines • Free card-to-card transfer • Additional cards available for family & friends • Online bill payments • Personal Financial Manager • Free credit scores

Free Text Alerts and Mobile Account Access!

Robust consumer financial management tools

*Conditions and exceptions apply.

Tools & Support


Go To Market

FI Partners with TransCard for Platform and Chooses an Anchor Product Offering

TransCard Develops Go to Market Strategy with FI around Anchor Offering. Education and Training Program are Developed Alongside Go to Marketing Plan to Secure Internal Support. This includes Education, Marketing, and Champion Building.

TransCard Develops Custom Marketing Plan Based on Localized Market Analytics. TransCard and FI agree on Execution paths.

Monitoring and Adjustments are Made to Ensure that the Program is Achieving Goals. An Expansion Beyond The Anchor Plan Product is Developed and the Lifecycle is Repeated.

TransCard works with Newly Acquired Cardholders to Ensure Retention and Drive the Appropriate Transactional Behaviors which Maximize Returns and Extend the Life of a Cardholder.


FI Branded Marketing Materials

Value Added Services


• Create instant drive time analyses around each of your branches.

• Count targeted customer profiles within drive time

• Create direct mail lists of targeted households • Count daytime populations for payroll card

initiatives • Create direct mail lists of targeted businesses

Value Added Services

A powerful blend of proprietary data and sophisticated software systems gives each branch confidence in offering a prepaid program


Summary

REASONS FIS LOVE THIS PROGRAM…

FI retains deposits and cardholder relationships A complete offering – products plus marketing and

sales materials Richer revenue streams than agent programs Branch card ordering system does not require

integration Indemnification of cardholder fraud Low cost of entry


A few of our satisfied partners


• Step through income scenario model with your TransCard rep • Schedule implementation!

Next Steps

TransCard Morgan Purcell

Phone: 254-855-1640 Email: [email protected]

Thank You!

mailto:[email protected]

enhance profitability - jack henry & associates prepaid cards w… · • create instant drive...

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