enabling the agile online marketer with day cq5

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Presentation given at - Matinale Digital Marketing et Web Social - in Paris. Organized by the Agence Interactive du groupe Business & Decision.

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Enabling the Agile Online

Marketer

Cédric HüslerBusiness & Decision - Nov 2009 - Paris

Headquarter in Basel [Switzerland] and Boston [US]

Founded 1993 - publicly traded since 2001 [DAYN]

World-wide 130 employees

+200 customers

Cédric Hüsler Director of Product Marketing

cedric@day.com

@keepthebyte

Cédric

Cédric Hüsler

In Web Content Management since 1999.

Less numbers

... more vanity.

1993

1997

How Far We’ve Come?

Site Import

Microsite HTML

Localization & Microsites

Landing Pages& Tracking

Inside the Online Marketing

Identify

Segment the audience

Target Campaigns

Campaign Buy Now!

...and win.

Real-time Personalization

demo

TraditionalMarketing

*Highest Paid Person’s Opinion

HiPPO*

demo

Let your prospect decide.

Your HiPPOs

Your favourit

Your designers

Create Stickiness

applications, portlets, gadgets

Creative Collaboration

Ready for everything?

( )

...more information on http://www.day.com( )

Cédric Hüslercedric@day.com

Agility Matters.For Business, For Authors, For Developers, For Infrastructure

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