enabling the agile online marketer with day cq5
DESCRIPTION
Presentation given at - Matinale Digital Marketing et Web Social - in Paris. Organized by the Agence Interactive du groupe Business & Decision.TRANSCRIPT
Enabling the Agile Online
Marketer
Cédric HüslerBusiness & Decision - Nov 2009 - Paris
Headquarter in Basel [Switzerland] and Boston [US]
Founded 1993 - publicly traded since 2001 [DAYN]
World-wide 130 employees
+200 customers
Cédric Hüsler Director of Product Marketing
@keepthebyte
Cédric
Cédric Hüsler
In Web Content Management since 1999.
Less numbers
... more vanity.
1993
1997
How Far We’ve Come?
Site Import
Microsite HTML
Localization & Microsites
Landing Pages& Tracking
Inside the Online Marketing
Identify
Segment the audience
Target Campaigns
Campaign Buy Now!
...and win.
TraditionalMarketing
*Highest Paid Person’s Opinion
HiPPO*
demo
Let your prospect decide.
Your HiPPOs
Your favourit
Your designers
Create Stickiness
applications, portlets, gadgets
Creative Collaboration
Ready for everything?
( )
...more information on http://www.day.com( )
Cédric Hü[email protected]
Agility Matters.For Business, For Authors, For Developers, For Infrastructure