[en] orange social media dashboard - january 2012
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Social Media
Orange Worldwide
SFR
Orange FR
Bouygues Telecom
Sosh
B&You
Orange Worldwide
AT&T
Verizon
O2 UK
Telmex
DT AG
Orange Corporate
138 320
148 557 148 557
19 878
44 663
345 769
2 061 884
1 870 213
Orange Polska
Orange France
Orange Tunisie
Orange fan
Orange Dominicana
Orange Corporate
Orange Dominicana
Orange France
Orange fan
Orange Polska
Orange Tunisie
Orange Corporate
Orange Worldwide
Amex
Microsoft
Air France
BNP Paribas
Orange Corporate
1 206 790
605 439
3 173 714
606 779
318 113
166 428
133 851
55 170
3 173 714 3 173 714
0,06%
0,12%
0,10%
0,03%
0,05%
0,01%
engagement rate* countries splitFrance:
+16% vs dec11Fan base for :
Orange Worldwide : 3,173,714 likers
brands pagesfan base& engagement rate
fan baseOrange Group pages
France
Other countries
international telco pages
some rights reserved - cc 2011 orange.com
+9,3%fans*
french telco pages
0,22%
0,04%
0,01%
0,37%
0,01%
0,23%
0,11%
0,12%
0,70%
0,39%
148 557
306 464
329 587
318 113
410 965
172 102
Poland
United Kingdom
Tunisia
*jan 2012 vs dec 2011United States
0,06%
0,12%
0,03%
0,12%
0,08%
+12%*
+5%*
+6%*
+4%*
+14%*
+10%*
source: socialbakers source: socialbakers source: facebook
source: socialbakers source: socialbakers source: socialbakers
Orange Group pages
jan 2012
*measures interactions vs total fan posts
@Orange page
jan 2012
jan 2012
engagement rate
fan base& engagement rate
jan 2012
engagement rate
0,03%
engagement rate
jan 2012
fan base& engagement rate
Fan base for Orange page : 148 557
24,9%
8,9%
8,3%
44,4%
8,7%5,6%
2 374 158
@orangeTwitter organic progression blog live orange
visits over januaryTwitter international telco Tweet level evolution
Orange event with Tweetreachtweetreach Alpe d’Huez Cinema Festival
some rights reserved - cc 2011 orange.com
&Social Media
@orange :
UK O264 311 followers
#1
FRA @Orange5 684 followers#3
FRA SFR_Groupe6252 followers#4
UK Vodafone_Group9 698 followers#5
USA ATT119 057 followers#2
source: Google Analytics
318tweets
37 articles posted
79,7
67,8
44,5
39,7
+24%
visits/day
@celine_louis
@aoperto
@FredMyscreens
@orange
@Orange_Cinema
3000
4000
5000
6000
31-jan20-jan10-jan31-dec20-dec10-dec01-dec
1 share
in52 shares
534 tweets
10 coms
554January
visits
74,4
regular tweets
@replies
retweets
jan 2012
jan 2012
0
200
400
600
31-jan25-jan20-jan15-jan10-jan05-jan01-jan
25th
jan 2012jan 2012
total people reached* with the search«@festivalpedhuez» : 55 823
60 tweeterers**
***each receipt of a tweet is called an impression
*reach is the total number of unique Twitter users who received tweets
split of tweet typeover 6 days
source: Tweetreach
top 5 twitterers over 60 based on the impressions***
46%40%
14%
#can2012competition beginning
20 jan
5406followers
290 207 people reached
239 742 people reached
131 309 people reached
117 757 people reached
239 652 people reached
vs dec 11
10 dec
4194followers
31 dec
4586followers
source: Tweet level by Edelmansource: Twitter Counter
**a tweeterer is a Twitter user
Social Media glossary
Measures how your
messages impact the Twitter conversation about the brand
or product
Provides the follower's evolution from one account
engagementrate
TweetLevel TweetReach TwitterCounter
http://tweetreach.com/ http://twittercounter.com/ http://tweetlevel.edelman.com/
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Measures the interactions(likes and comments)
compared to total posts and fans
It does not take into account facebook polls and shares
http://www.socialbakers.com
TweetLevel is measurement tool. It calculates an
in�uence score on Twitter taking into account interac-
tions, people, lists...
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