[en] orange - social media dashboard - april 2012
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april 2012
Orange Group
Social Media
some rights reserved - cc 2012 orange.com
some rights reserved - cc 2012 orange.com
Social Media &
Other
USADominican Republic
Spain
France
UK42%
33%
4%
4%4%
13%
France
Other countries
Poland
UK
Tunisia
USA
26,1%
8,8%
8,7%
43,9%
7,3%5,2%
likers and followersOrange Group top accounts
Orange Worldwide likers
Orange TunisiaLikers : 405 544Followers : 17 223
Orange PolskaLikers : 673 005Followers : 474
Orange JordanLikers : 185 159Followers : 2 828
Orange FranceLikers : 435 307
Orange Worldwide followers
4 2 0 04 9 0 6 7 84 0 4
source: socialbakers april 2012
Orange Corporate page: 211 539 likers
Orange Corporate - Facebook
@orange: 8 887 followers
Le concert intéractif de @thetings Tings Place du Palais Royal à Paris débutera à 18h
#OrangeRockCorps cc @orcfrance oran.ge/JTviNz
Today is Friday the 13th, a date considered to be bad luck in western superstition, we hope everything's okay for you ;)
Have a good weekend !
Orange Corporate - Twitter
Orange Corporate - top engaging posts
april 2012
april 2012
april 2012
Tunisia+11% vs mar 12
UK+1%
vs mar 12
source: Twitter
source: socialbakers
Orange CorporateLikers : 211 539Followers : 8 887
Orange DominicanaLikers : 203 650Followers : 48 760
source: socialbakers
Orange RomaniaLikers : 161 336
some rights reserved - cc 2012 orange.com
Social Media &
4787
34
74
15
blog live orangevisits and popular articles
Twitter Orange Group accounts engagement evolution
Twitter Orange account followers evolution
april 2012source: Tweet level by Edelman
UK OrangeRD48 760 followers#2
FRA @Orange8 887 followers#1
FRA OrangeTN17 223 followers#4
UK Orange_jtg2 828 followers#3
USA Orange_polska474 followers#5
70,1
79,7
61,0
62,2
36,1
mobile application Orange labs prime zone
o�cial poster of Roland Garros 2012
source: Google Analytics
visits/day
the new 2012 Roland Garros poster : what’s your take ?
finale du challenge Humanitech 2012 : Tous Contre le Choléra plébiscité !
top tips for your spring holidays: innovation on show at the Musée du quai Branly
#Cannes2012 – Pattinson and Pitt set for festival
april 2012
102 articles 2487April
6th
visits
Twitter international telco engagement evolution
april 2012source: Tweet level by Edelman source: Twitter counter
UK O274 859 followers#1
FRA @Orange8 887 followers#1
FRA SFR_Groupe7 633 followers#4
UK Vodafone_Group10 830 followers#5
USA ATT128 912 followers#3
79,7
79,7
54,0
39,7
70,1
4000
6000
8000
10000
30-Apr20-Apr10-Apr31-Mar20-Mar10-Mar29-Feb20-Feb10-Feb1-Feb
20 mar7529
followers20 feb6309
followers
30 apr8893
followers
april 2012
233 shares 133 shares762 tweets 6 comts74 gplus 67 Pinit!
in
0
500
1000
1500
2000
2500
3000
30-Apr25-Apr20-Apr15-Apr10-Apr5-Apr1-Apr
@orange+44% vs feb 12
some rights reserved - cc 2012 orange.com
Social Media glossary
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Measures how your
messages impact the Twitter conversation about the brand
or product
Provides the follower's evolution from one account
engagementrate
TweetLevel TweetReach TwitterCounter
http://tweetreach.com/ http://twittercounter.com/ http://tweetlevel.edelman.com/
Measures the interactions(likes and comments)
compared to total posts and fans
It does not take into account facebook polls and shares
http://www.socialbakers.com
TweetLevel is measurement tool. It calculates an
in�uence score on Twitter taking into account interac-
tions, people, lists...