emotion driven design

Emotion driven designby Minh Nguyet| Graphic Designer | iconnect360minh.le@iconnect360.com | behance.net/kirimy

• Moaned• Chuckling• Sings along

Everyone who interacts with ithas some sort of emotional reaction to it

EMOTIONAL DESIGN

Does it work? Does it connect?

EMOTIONAL DESIGN

Visceral

Behavioural

Reflective

VISCERAL

Gut instinct, gut reaction Not based on reason Influenced by: texture, sound, look & feel

BEHAVIOURAL

Interaction Influenced by: effectiveness, how it functions

REFLECTIVE Meaning Influenced by: self image, nostalgia

COLOR CHOICE

TONE & LANGUAGE

PERSONAL RELATIONSHIP

CHANGE THE EXPERIENCE

RELATABLE STORY

ASPIRATIONAL PHOTOS

emotion driven design

gut reaction

sort of emotional reaction

visceral gut instinct

reflective meaning

behavioural interaction

self image

moaned chuckling sings

color choice

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