emotion driven design
TRANSCRIPT
Emotion driven designby Minh Nguyet| Graphic Designer | [email protected] | behance.net/kirimy
• Moaned• Chuckling• Sings along
Everyone who interacts with ithas some sort of emotional reaction to it
EMOTIONAL DESIGN
Does it work? Does it connect?
EMOTIONAL DESIGN
Visceral
Behavioural
Reflective
VISCERAL
Gut instinct, gut reaction Not based on reason Influenced by: texture, sound, look & feel
BEHAVIOURAL
Interaction Influenced by: effectiveness, how it functions
REFLECTIVE Meaning Influenced by: self image, nostalgia
HOW?
COLOR CHOICE
TONE & LANGUAGE
PERSONAL RELATIONSHIP
CHANGE THE EXPERIENCE
RELATABLE STORY
ASPIRATIONAL PHOTOS