emily bell – keynote speech at news:rewired

Out of ControlEmily Bell, Director Tow Center for Digital Journalism.

Columbia Journalism SchoolNew York.

For the first time in 200 years news publishers are not in control of how news is

created and distributed.

?

...If you only remember one slide today…….

...or this one….85% of time spent on smartphone apps, but only a small number see heavy use….

...and ‘news, weather and sport’ = 3% ...but ‘social networking = 14%....

...but ‘news’ and ‘social networking’ are converging ...

...and growing….

Users:

- Facebook : 1.3bn

- WhatsApp : 800m

- LinkedIn : 350m

- Instagram: 300m

- Twitter : 300m

….2015 is the year social media companies became publishers:

- Snapchat launches ‘Discover’- Facebook launches ‘Instant articles’- Google launches Digital News Initiative +

Google News Labs investment- Apple announces launch of own News App

with IOS9 + hires ‘editors’.- Twitter hires for ‘Project Lightening’.

New York Timesexperiments onWhatsApp

Gain reach + revenue. But lose …..

- Data- Paths to users- Archive- Control over journalism