The storyful guide to SOCIAL SEARCH

@malachybrowne

storyful NEWS from NOISE

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Static Search

Twitter, Facebook, YouTube

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“Wayne Rooney” -RT

near:Greenwich within:1km

London AND bus AND YouTube

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• Learn Twitter advanced search• Search operators to help you get

closer to the source of a story

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Native Facebook Search is limited. Unless you set search going very early, a limited number of results are returned. Click Public Posts to see these.

In Settings, change language settings to English (US) to use Graph Search which returns more results

Use Date Filters

This allows you to identify the earliest and original version of a video and exclude ‘scrapes’.

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TIP: Unique video code

Every piece of content on the web has a unique code.

Search Twitter and Facebook using this to see how the video or picture has passed through social media.

Trace origins, find affiliated social profiles.

Search Tools

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Storyful MultiSearch

Search for images, videos & people from one panelGet it at the Chrome Web Store http://bit.ly/15lCZgV

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GeoFeedia

- Find content and tweets tagged by location- Good for identifying local search terms, hashtags- Some limitations (not everything has location info)

TOPSY – advanced/historical search

- Multiple search terms - Date & time range - Tweets - Other information- Topsy Free & Pro

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Wolfram Alpha

‘Knowledge Engine’

Find weather and other info on specific dates in specific locations - good for corroborating details

Other useful tools:- spokeo.com- ifttt.com

News from Noise Social Media Monitoring

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700,000 items shared per minute

100 hours added per minute

Why are lists so important?They help us cope with volume, filter social media into subsets and allow early discovery of stories

40,000 tweets per minute

Organise pages into lists

Subscribe to priority accounts

1,000 lists per account

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Twitter Lists

Targeted, well-maintained Twitter lists are among the most powerful tool in your social media newsgathering armory.

- Generate story ideas- Read-in for your chosen beat- Track your competitors’ habits- Keep abreast of a breaking story- Promote your entire team’s work

Monitor/Manage in TweetDeck or Twitter

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Facebook Interest ListsMonitor Pages without polluting your news feed.

- Create your own interest lists- Follow lists created by others- Favourite lists for easy access

Click hereto open outinterest lists

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1 This is where your subscriptions live2 Group your subscriptions into thematic collections3 ‘Doorstep’ priority accounts so their uploads email you

YouTube Collections

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YouTube Alerts – Doorstep accounts

Subscribe for email alerts to your inbox

Case Study: Mitt Romney April Fools’ Joke

Sources on our US Politics Twitter list say a prank was pulled on Mitt Romney during his campaign

An empty room? Who would possibly have video?

Romney’s bagman has a YouTube account, let’s subscribe to that for email alerts

Storyful is alerted via email to the video as soon as it is uploaded.

Storyful alerts the video to news clients 30 minutes before Mitt Romney’s Twitter account mentions it.

Storyful TechAlertbot, Heatmap, Trending

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Alertbot – software that monitors hundreds of Storyful lists

Alertbot signals that the behaviour of a list has changed and our journalists should investigate it.

Above: Our Greece list sends alerts that a well-known left-wing musician was stabbed to death, an event that sparked violent protestsAbove: As news of the pope’s resignation exploded across the world

Alertbot example

Assassination of significant opposition politician in Tunisia Storyful’s Alertbot picked up the conversation around this event from our listsAlerted our newsroom over one hour before mainstream wires alerted it

HeatMap – monitors info shared by 1000’s of sources

Examples • US Supreme Court ruling on gay marriage; • Retirement of Microsoft CEO announced; • Death of author Elmore Leonard.

Subject to vetting, this information gives Storyful newsroom a lead on “traditional” wires

Trending Content - what the list is sharing

Storyful technology extracts the links, videos an pictures trending on our lists in a 60 minute, 24 hour or 7 day period.

Example: Trending content from our Syria list in the last 60 minutes surfaced early video of UN inspectors in Damascus

Case StudyFallowfield, Canada Train-Bus crash

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Get closer to the story 1. Open Storyful’s pre-curated

Canada list to see what reputable sources are saying

2. Open a Twitter search using the “near:Ottowa” filter to find search terms and exact location

3. Narrow the Twitter search for exact placeneme, “Farrowfield”

4. Find geo-located photos and tweets via Twitter search

5. Open Facebook search

Alertbot reports an event on our Canada list

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Get closer to the story

Use GeoFeedia to find geo-located photos and tweets via GeoFeedia or Twitter search

Get closer to the story

Using the right search terms, usually it’s possible to find eyewitnesses from the earliest tweets and Facebook posts.

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Breaking News Wire

Storyful alerts news clients to verified updates and content with guidance on usage rights

storyful.com@malachybrowne

malachy@storyful.com