emergency 2.0 wiki project

Turning the vision into reality...

Eileen Culleton, Voluntary Project Leader

Social Media in Times of Crisis SymposiumMonday 4 April 2011

Cyclone Tracey struck Darwin Christmas Eve 1974

2Image taken from: http://www.abc.net.au/aplacetothink/html/cyclone.htm

Australia’s most devastating cyclone- on a human level

• 71 people killed

• Thousands injured

• 40,000 left homeless

• Destroyed the city

Image taken from Cyclone Tracey Newsreel 1974: http://www.youtube.com/watch?v=B89wBGydSvsT 3

For many hours – noone else knew

4Photo: Rick Stevens, taken from http://www.theage.com.au/environment/weather/mayor-governed-a-heap-of-rubble-20110202-1advy.html

Communications infrastructure was

destroyed

5Image taken from Cyclone Tracey Newsreel 1974: http://www.youtube.com/watch?v=B89wBGydSvsT

A long way from help

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Amateur radio operator sent the call

Contacted Perth to let

the world know Darwin

needed help

Image taken from: http://www.hamradiotransceiver.co.uk/ham-radio-transreceivers-information/ham-radio-transreceiver-remains-popular/ 7

First radio bulletin late Christmas Day

8Image taken from Cyclone Tracey Newsreel 1974: http://www.youtube.com/watch?v=B89wBGydSvsT

For 5 days official communications was via amateur radio aboard MV Nyanda

Image taken from: Wikipedia: http://en.wikipedia.org/wiki/Cyclone_Tracy

A

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The armed forces were

deployed

10Image taken from National Archives of Australia on Vimeo: http://vimeo.com/6290869

But the city was destroyed

But the city was destroyed

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Image taken from Cyclone Tracey 1974 “Santa Never Made it Into Darwin” http://www.youtube.com/watch?v=ZD0DRmWQ65Y

30,000 evacuated

in the largest airlift in

Australia’s history

Image taken from: Wikipedia: http://en.wikipedia.org/wiki/Cyclone_Tracy 12

Wacol Migrant

Centre, Brisbane

Image taken from: Ipswich Motorway Upgrade Fact Sheet at http://www.tmr.qld.gov.au 13

My family at Wacol Migrant Centre. I’m the blonde child on the far right of the table. The Courier Mail Sat, Dec 28 1974, p2.

So how does this story link to the vision of the wiki?

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Community + ICT + Networks= Communication Lifeline

Image, Northern Territory Library http://hdl.handle.net/10070/49948

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Community + ICT + Networks= Social Media

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Imagine

....if web 2.0 and social media was integrated into mainstream emergency communications?

Image taken from: http://gov2em.net.au/futurescenario/

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Imagine...

Image taken from: Social Media helping Emergency Management Final Report to Gov2.0 Taskforce: http://gov2.net.au/projects/project-14/

Imagine...

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Image taken from: http://gov2em.net.au/futurescenario/

Imagine if it was two-way...

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Image taken from: http://gov2em.net.au/futurescenario/

Information is power...

...and information saves lives and property

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Image taken from: http://gov2em.net.au/futurescenario/

And information is critical to community recovery...

“Key to disaster recovery is an informed community ...through

provision of timely and accurate information”

Emergency Management Australia, Emergency Manual Series – Community Development in Recovery from Disaster

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Used Social Media to provide information lifeline to those

impacted by Cyclone Yasi

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Key to recovery is providing mechanisms to empower the community to self mobilise...

“Disaster recovery is most effective when conducted with the

active participation of the affected community”

Emergency Management Australia, Emergency Manual Series – Community Development in Recovery from Disaster

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Community Recovery Empowering the community

• Used social media to galvanise and mobilise the “Mud Armies”

• Facebook site also enabled direct appeals and ‘active localism’

• Leveraged for “Clean up Australia”

• Building community resilience and social capital

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EBCC – grass roots example

Community Centre used Facebook to:

• Share official information

• Rally and mobilise volunteers

• Call for donations

• Enable ‘active localism’

• Cross promote other agency activities27

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http://www.qldreconstruction.org.au/

Why do we need a Wiki?

Conferences – emergency 2.0

10 March 2011

Brisbane

4 April 2011

Brisbane

10-12 April 2011

Canberra

13-15 April 2011

Mt Macedon Vic

6-7 April 2011

Melbourne

Australia

Overseas

24 March 2011

Virginia, USA

Reports

Blogs

http://incaseofemergencyblog.com/2009/06/15/postcard-from-this-weekends-crisiscamp-no-swimming-hiking-or-smores-but-progress-on-improving-emergency-preparednessresponseand-a-lot-of-fun-too/

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http://incaseofemergencyblog.com/2009/06/15/postcard-from-this-weekends-crisiscamp-no-swimming-hiking-or-smores-but-progress-on-improving-emergency-preparednessresponseand-a-lot-of-fun-too/

Why do we need a Wiki?

Emergency 2.0 Wiki Working Group

Members volunteering their professional skills and time to turn the vision into a reality. From the government, community, education and business sectors.

Department of Community Safety

Department of Communities

Department of Local Government and Planning

Queensland Health

• Emergency agencies

• Government agencies and schools

• Community agencies and nonprofits

• Business

• Media and the Public

Vision

To empower the community with the knowledge to utilise web2.0 and social media in emergency communications.

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To provide best practice guidelines on how to utilise social media in all phases of emergency management:

• Emergency preparation

• Emergency response

• Emergency recovery

Goal

A Wiki will enable the community:

• To access practical guidelines based on best practice

• To save ‘reinventing the wheel’

• To mitigate risk

• To keep up with rapidly changing technology and trends

What is a wiki?

39http://en.wikipedia.org/wiki/Wiki

Who will use it?

• Emergency agencies

• Government agencies

• Community eg community centres,

schools, non profits

• Business

• Media and the public

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What emergencies will it cover?

Manmade emergencies

Health Emergencies

Natural Disasters

http://themostimportantnews.com/archives/

http://www.terranean.com.au/news.htm

Chris Ison, The Morning Bulletinhttp://www.skynews.com.au/national/article.aspx?id=562283&vId=

http://www.emergency.nsw.gov.au/content.php/645.html

http://www.photosfan.com/history/page2/

What information will it have?

Courtesy David Eade 42

Guidelines to include:

• Risk and Mitigation Checklist

• Moderator’s checklist

• Content management

• Stakeholder management

• Resourcing

• Staff policies

• Internal communication and channel integration

• Business continuity

• ICT requirements & security

• Record management and archiving43

Wiki Tips – Amplifying your message

• Find the popular hashtag # and add to your message eg #flood

• Follow emergency agencies eg @QPSmedia

• Follow the media eg @abcradio

• Ask everyone to retweet your message – in your message, “please RT”

• Keep your message to 100 characters so people can add their message to the RT

• Put the link on your website home page!44

Wiki Tips – other topics

• Amplifying the message of official agencies

• Live monitoring of social media

• Crowdsourcing

• Using real time online maps

How?

• Driven from QLD

• Emergency 2.0 Wiki Working Group

• National Governance – to be representative of emergency, government, community & business

• Alliances (to include)

• local – LGAQ, Volunteering QLD, EMPA, Rotary Australia, Chamber of Commerce

• national – EMA, EMPA, Australian Red Cross, LGA, Gov2.0 groups, AGIMO, Rotary

• international – NEMA, Crisis Commons, SMEM46

Project Approach

• Establish a framework – technology, content, governance, stakeholder engagement, communications

• Establishing online presence – Twitter, LinkedIn, Ozloop

• Stakeholder Engagement & building networks

• Soft launch for collaborative input by stakeholders

• Consultation for public review

• Go live – ready for Cyclone, Flood, Bushfire Season

• Review – post implementation

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Stakeholder engagement & online presence

Key Stakeholders following us on Twitter

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How can I help?

• Help write content, or edit it

• Peer review and comment on discussions around suggested content

• Help promote the Wiki to your networks

• Help us establish alliances

• Contribute to the forum, comment on the blog, tweet!

Contact Us

LinkedIn: Government2.0 in Queensland

Twitter: @emergency20wiki @gov2qld

Email: emergency20wiki@gmail.com

eileenculleton@gmail.com

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