email marketing & social media: wonder twin powers, activate!

presented by

Jim Hitch and Jason Falls Innotech Oregon 2011

Email Marketing & Social Media: Wonder Twin Powers, Activate!

People are running from this:

Image: Miguel Angel Aparicio on Shutterstock.com

They want this:

Image: Dr. Starbuck on Flickr

97% of the U.S. has an email address.

Social media just overtook email as the #1 online activity.

Email has the highest ROI of any channel! It's fallen by 25% over the last 4 years.

There are 133 million blogs! 1% of them have been updated in the last week.

Twitter adds 300,000 new users a day! Only 5% of Americans on Twitter follow even one brand.

Facebook has 500,000,000 users!

One of them is my crazy Uncle Craig.

EMAIL SOCIAL

Ubiquitous Influential

Rich and detailed Short and accessible

Segmentable Conversational

Database-driven Community-driven

Design & brand focused Quick to publish

Measurable Transparent

Two Heads Are Better Than One

Use social to drive your email subscribers?

Use email to drive your social engagement?

Retain customers.

Build a community.

Increase site traffic.

The beautiful blend.

2 Things���we all need to do better

Make your list people who want to be on it!

Create really compelling content!

7 things to do,���um,���

tomorrow

Check your replies.

Add social network links to your email.

Tweet a link to sign up for your emails.

Tweet or post your email newsletter content.

Add your email signup form to your blog.

Ask what you can do to make things better.

Jim Hitch jim@myemma.com @jimhitch

thanks! Begin the brilliantly insightful Q&A now.

No calculus questions, please.

Jason Falls Jason@socialmediaexplorer.com���@jasonfalls

www.myemma.com���@emmaemail myemma.com/blog