email marketing reduces b2b sales cycle for agencies

data shows regular email marketing reduces B2B sales cycle for agencies

october 11, 2011

we know that the typical agency sales cycle is about 6 months from the point of first contact.

...but how do digital tools like regular email marketing

affect this number?

• 83% of companies that utilize emailmarketing as a lead gen tool closebusiness in 6 months or less

• just 63% of companies who do notsend email blasts to prospects closebusiness in the same amount of time

our studies show:

• 64% of companies that utilize emailmarketing as a lead gen tool closebusiness in 3 months or less

• only 43% of companies that do notsend email blasts close business in 3months or less

email marketing is more than a b2c device

relevant, regular email messages help marketing, PR & ad agencies push the sales process along

what does this all mean?

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