email marketing reduces b2b sales cycle for agencies
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Post on 07-Jul-2015
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TRANSCRIPT
data shows regular email marketing reduces B2B sales cycle for agencies
october 11, 2011
we know that the typical agency sales cycle is about 6 months from the point of first contact.
...but how do digital tools like regular email marketing
affect this number?
• 83% of companies that utilize emailmarketing as a lead gen tool closebusiness in 6 months or less
• just 63% of companies who do notsend email blasts to prospects closebusiness in the same amount of time
our studies show:
• 64% of companies that utilize emailmarketing as a lead gen tool closebusiness in 3 months or less
• only 43% of companies that do notsend email blasts close business in 3months or less
email marketing is more than a b2c device
relevant, regular email messages help marketing, PR & ad agencies push the sales process along
what does this all mean?
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