email marketing auto response campaigns | publicaster clinic (blue sky factory user conference)
Post on 19-May-2015
1.023 Views
Preview:
TRANSCRIPT
Baltimore, Maryland
Blue Sky FactoryDriving Email Marketing Performance
Auto Response Campaigns | Publicaster Clinic
Presenters: Amy Garland & Melanie Sims
November 10, 2010
Copyright Blue Sky Factory 2010
What is an Auto Response Campaign?
Copyright Blue Sky Factory 2010
Definition
Campaign that
automatically
triggers emails to
a group of
subscribers at
various intervals
or based on
behavior Flickr Photo Credit: zoutedrop
Why Use Auto Response Campaigns?
Copyright Blue Sky Factory 2010
Automatic
Easy to set up
Detailed reporting
Flickr Photo Credit: The Marmot
Auto Response Campaigns
Copyright Blue Sky Factory 2010
Time-based
Behavior-based
Time-based Triggers
Copyright Blue Sky Factory 2010
Welcome campaigns
General
Drip campaigns
Copyright Blue Sky Factory 2010
Behavior-based Triggers
Follow-up Campaigns
Opens
Clicks
Copyright Blue Sky Factory 2010
Blue Sky Factory’s 52 Email Marketing Tips
Useful content & tips
Staying top-of-mind
Shareable
Copyright Blue Sky Factory 2010
The Auto Response Tool
Copyright Blue Sky Factory 2010
Questions
top related