email marketing auto response campaigns | publicaster clinic (blue sky factory user conference)

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Page 1: Email Marketing Auto Response Campaigns | Publicaster Clinic (Blue Sky Factory User Conference)

Baltimore, Maryland

Blue Sky FactoryDriving Email Marketing Performance

Auto Response Campaigns | Publicaster Clinic

Presenters: Amy Garland & Melanie Sims

November 10, 2010

Page 2: Email Marketing Auto Response Campaigns | Publicaster Clinic (Blue Sky Factory User Conference)

What is an Auto Response Campaign?

Definition

Campaign that

automatically

triggers emails to

a group of

subscribers at

various intervals

or based on

behavior Flickr Photo Credit: zoutedrop

Page 3: Email Marketing Auto Response Campaigns | Publicaster Clinic (Blue Sky Factory User Conference)

Why Use Auto Response Campaigns?

Automatic

Easy to set up

Detailed reporting

Flickr Photo Credit: The Marmot

Auto Response Campaigns

Time-based

Behavior-based

Page 5: Email Marketing Auto Response Campaigns | Publicaster Clinic (Blue Sky Factory User Conference)

Time-based Triggers

Welcome campaigns

General

Drip campaigns

Page 6: Email Marketing Auto Response Campaigns | Publicaster Clinic (Blue Sky Factory User Conference)

Behavior-based Triggers

Follow-up Campaigns

Opens

Clicks

Page 7: Email Marketing Auto Response Campaigns | Publicaster Clinic (Blue Sky Factory User Conference)

Blue Sky Factory’s 52 Email Marketing Tips

Useful content & tips

Staying top-of-mind

Shareable

Page 8: Email Marketing Auto Response Campaigns | Publicaster Clinic (Blue Sky Factory User Conference)

The Auto Response Tool

Page 9: Email Marketing Auto Response Campaigns | Publicaster Clinic (Blue Sky Factory User Conference)

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