email marketing 2015 - are your relevant or spam?

Are You VALID Or Are You SPAM?

Email Marketing Oklahoma Chamber of Commerce Executives

Annual Conference 2015

www.SOCIALVENTION.com

Today’s customer doesn’t buy what you SELL...

They buy who you ARE!

Inbound Marketing

Strangers = Visitors Visitors = Leads

Leads = Qualified Leads Qualified Leads = Customers

HOPE is *NOT* a strategy!

Email Strategy Goals

Targeting / List QualityContent

Testing / Optimization Compliance/ Spam

Results

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Email Goals - CTA

1. Drive Traffic 2. Increase Attendance

3. Stay Top of Mind4. Reminder to Take Action

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Email Targeting

1. WHO Are They?2. What Problem Can You Solve 3. What’s Relevant To THEM 4. Who’s The Most Engaged

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List Quality Your Campaign is Only As Good As Your List

1. Bounce Rate2. When Did They Sign Up3. Where Did They Sign Up 4. What Are They Opening

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Content = Value

1. CTA2. WIIFM 3. KISS

4. Subject Line

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Testing / Optimization

1. A/B Testing 2. Links

3. Open Rates4. Niche Groups

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Compliance / SPAM

1. Know The Law 2. Policy

3. Did They Opt In?Unsolicited Email

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Results

1. Open Rate = 20% 2. CTA= Goals3. Follow Up!! 4. Be Active

BONUS: Subject Line

1. Not Salesy2. Creative 2. Honest

3. No Days of Week4. Top 10 List

For more Social Media training and support, visit www.SOCIALVENTION.com.

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