elle18 women's day celebrations on twitter

Women’s Day Activity Report

CON

TEN

TS

Source: COAI

Objective & Approach

Results & Analysis

Increase in Twitter Followers

TECHSHASTRA

TECHSHASTRA (I) Pvt. Ltd.Objective & Approach

Objective:

• Celebrate the essence of Womanhood on Elle 18’s Twitter handle

• To leverage Elle 18’s Twitter platform reach out to relevant consumers

Approach:

We played 5 Days 5 Hashtags contest to get the girls talking about how cool it is to be a women!

1.#PerksOfBeingAGirl

2.#IfThereWereNoWomen

3.#OnlyGirlsCan

4.#WhatGirlsReallyMean

5.#MySuperWoman

National Trend No. 1

TECHSHASTRA (I) Pvt. Ltd.Perks Of Being A Girl

What’s the best thing about being a woman?

We get things done with just a smile! We get seats on a crowded bus!… and lots more!

The hashtag we chose: #PerksOfBeingAGirl

TECHSHASTRA (I) Pvt. Ltd.How did we make noise about the Twitter Contest?

We asked what are the #PerksOfBeingAGirl

And the girls just couldn’t stop talking about it ;)

TECHSHASTRA (I) Pvt. Ltd.#PerksOfBeingAGirl - Results

Top Trending hashtag in Mumbai & Delhi

19,350 Twitter accounts reached

143,660 Impressions created

Challenged topics like:#Pujara

#InvsAus#Namo

#PerksOfBeingAGirl trended at No. 1 position in India for over 48 hours

TECHSHASTRA (I) Pvt. Ltd.If There Were Mo Women!

What would happen if there were no woman in the world?

We asked the women and started the hashtag:

#IfThereWereNoWomen

And the women couldn’t stop tweeting!

TECHSHASTRA (I) Pvt. Ltd.How did we make noise about the Twitter Contest?

TECHSHASTRA (I) Pvt. Ltd.#PerksOfBeingAGirl - Results

Top Trending hashtag in Mumbai & Delhi

11,986 Twitter accounts reached

137,270 Impressions created

Challenged topics like:#BreakTheStereotype

#LastsLongerThan

#IfThereWereNoWomen trended at No. 1 position in India for over 24 hours

TECHSHASTRA (I) Pvt. Ltd.Growth of Twitter Followers

• Started from 382 Followers on 3rd March

• 133 New Followers in 5 Days!

THANK YOU