elisa consumer business · elisa branded. video-on-demandstore. warnerfilmfirst in europe and...
Post on 06-Aug-2020
2 Views
Preview:
TRANSCRIPT
-
Elisa Consumer BusinessAsko Känsälä
Executive Vice President
-
Contents
1. Financial performance
2. Operational performance
3. Competitive market dynamics
4. On-line services opportunity
5. Strategic and operational priorities
2 15/02/2010
-
Financial performance
On the threshold of top-line growth…
-9%
-4%
-2%+0%
185
190
195
200
205
210
215
220
225
230
1Q 2Q 3Q 4Q
2008 2009
3
Revenue (EURm) and change yoy
15/02/2010
-
Financial performance
… with yoy improving margins and operative cash flow
4
EBITDA
EBITDA margin
CAPEX
CAPEX-to-sales
Operating Free Cash Flow
Operating Free Cash Flow margin 3.9%-units
15.9%
-0.7%-units
-9.6%
3.2%-units
6.2%
15/02/2010
-
Operational performance
Subscription volume growth outpacing ARPU decline…
Mobile subscriptions 2008 2009 Change Change %
Total number of subscriptions 2,257,500 2,601,600 344,100 15%
Subscriptions in Finland 1,979,500 2,308,800 329,300 17%
Subscriptions in Estonia 278,000 292,800 14,800 5%
Average revenue/sub., €/month (Finland) 21.8 20.0 -1.8 - 8%
Fixed subscriptions 2008 2009 Change
Number of subscriptions
Traditional 300,600 258,000 -42,600 - 14%
Broadband 384,100 359,100 -25,000 - 7%
Cable-TV 244,200 249,300 5,100 2%
5 15/02/2010
-
6
Change yoy FY09 vs FY08
Sales & marketing
Customer Service
Interconnection
Network & IT
Other
Total OPEX/sub ~ -15%
~ -15%
~ -15%
~ -15%
~ -35%
~ 0%
NOTE: OPEX for subscription business; excludes equipment purchases, which would further emphasize the performance
Operational performance
…with OPEX per subscription decreasing
15/02/2010
-
Operational performance
…and with significant potential for further improvement
15/02/20107
Impact onFocus area How to improve
Quality costs
Sales channel efficiency
Self-service andpaperless billing
CRM andbilling systems
Customer Service, IT, Sales & Marketing
Sales & Marketing
Customer Service, IT
Customer Service, IT
Develop internal processes and tools
Optimizechannel mix
Develop capabilities and enhance usage
Consolidate into fewer platforms
-
Competitive market dynamics
Performing at-par in the subscriptions market…
-15 %
-10 %
-5 %
0 %
5 %
10 %
15 %
20 %
25 %
30 %
1Q/08 2Q/08 3Q/08 4Q/08 1Q/09 2Q/09 3Q/09 4Q/09E
8
Elisa Consumer Business versus consumer marketannualized subscription change
ElisaMobile
MarketMobile
ElisaBroadband
MarketBroadband
Source: FICORA, company information, Elisa estimates
15/02/2010
-
Competitive market dynamics
…with an exciting opportunity in online services
9
SocialInteractions~€1bn
Learning and Understanding~€1bn
EverydayRoutines
~€2bn
Enjoyment~€2bn
15/02/2010
-
15/02/201010
Feel the experienceElisa Viihde IPTV service combines the best
qualities of digital TV and superfast broadband.
-
2007
Online services opportunity
… enriching the Elisa Viihde IPTV service
IPTV service betalaunch• Finnish free-to-airTV-channels• Recording
First ever HD broadcasts
Elisa brandedvideo-on-demand store
WarnerFilm first in Europe and
WarnerTV first in Finland
User groupdiscussion forum Regional
expansion in Finland
Pay-TV channels
Viihde Commercial
launch
2008 2009 2010
15/02/201011
-
Online services opportunity
Several services about to enter the market
15/02/201012
-
Strategic and operational priorities
Key management priorities going forward
13
• Keeping market share and stimulating demand
• Striving for world-class efficiency
• Leveraging market position
• Extending services offering
Subscriptions Online services
15/02/2010
-
Thank you and Q&A
-
Forward looking statements
Statements made in this document relating to future status or circumstances, including future performance and other trend projections are forward-looking statements. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future. There can be no assurance that actual results will not differ materially from those expressed or implied by these forward-looking statements due to many factors, many of which are outside the control of Elisa.
15/02/201015
Elisa Consumer Business��ContentsFinancial performance�On the threshold of top-line growth…Financial performance�… with yoy improving margins and operative cash flowOperational performance�Subscription volume growth outpacing ARPU decline…Operational performance�…with OPEX per subscription decreasingOperational performance�…and with significant potential for further improvementCompetitive market dynamics�Performing at-par in the subscriptions market…Competitive market dynamics�…with an exciting opportunity in online servicesSlide Number 10Online services opportunity �… enriching the Elisa Viihde IPTV service Online services opportunity�Several services about to enter the marketStrategic and operational priorities�Key management priorities going forwardSlide Number 14Forward looking statements
top related