eliances secrets of facebook tony felice
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‘Secret Session Social Media’
Copyright 2016 Eliances. All Rights Reserved
Tony FeliceFelice+Whitneytony@felicewhitney.com602.359.0626
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’What will we learn today?
Secrets: Small to medium sized businesses not big corporations
What is the real market like?
What are the real opportunities?
Tools you may not know about
Tips to beating the system
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
The truth:
People have limited attention spans
They are exhausted from being bombarded with content
People HATE advertising … unless…
It is NEARLY impossible to reach all of your followers
You BETTER have mobile content
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
MEET YOU!
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Source: Time, mag. Microsoft Study 2015
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
PEOPLE DON’T HAVE TIME OR PATIENCE FOR:
Grandiose Self Promotion
Seemingly FALSE claims
Null Hypothesis
Same old Same old
Irrelevance or Tacky
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’WHAT PEOPLE DO HAVE TIME FOR:
Clever
Funny/Witty
Emotional
Sensational (sometimes)
Neighborly (paying it forward) Source: years of trial and error experienceScience: http://blog.hubspot.com/marketing/human-attention-span-decreased#sm.0001f7m61w7hqe9311142qrnotxal
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
PLEASE DON’T WASTE PEOPLE’S TIME WITH :0
-Tons of clicking to find the content they want
-Tons of pop ups asking them to sign up for your free stuff
- Information buried buried buried
REDUCING FRICTION: Top Marketing Trend, 2016
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
KNOW WHAT GOOD CONTENT IS:
- Engages- Celebrates the product without selling- Assumes the reader is intelligent- Has gorgeous photography- Uses a few relevant hashtags
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
TOOL: INSIGHTS
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
When to post
Click here
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Know thy audience
Know thy content
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Are you doing this?
Is this cool or cheesy?
Are you responding?
ARGH!Use this
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Ugh!
Reality Check
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
SECRET: A way around.
1,715 friends176 followers
Non promotionalPlug.
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Personal postPage post
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Start Trek Legend George Takei7 million followers30,000 likes6,000 shares
Cool: YesAnswered Prayers? No
There is no free lunch.
LIGHTENING IN A BOTTLE – it can happen
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Nothing beats Good old fashioned Beautiful, meaningful Content delivered toYour CORE audience
1225 reached
SECRET: like as
I took this with a DSLR
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
When do you Boost a Post versus Run an Ad.
- When you want engagement and likes? - Help I’m CONFUSED!
There is no magic bullet. The answer is as varied as the kinds of businesses there are and the things people want and need.
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
To drive traffic using FB
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
MISTAKE? Maybe, is radius good enough?
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
This give you more fire power
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
What do you REALLY wantTo do?
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
People who live here?
People who travel in this location?
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Define your audience by what they like
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
SECRET: click Browse
Choose by BEHAVIOR
Powerful!
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’SECRET
Use retargetingTo cost effectivelyReach yourExisting audience
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
KEY FACEBOOK TRENDS:
Be RelevantGood video is killer contentMore people browse on mobile devices than PCsThe search function is maturingMaximize organic Facebook reach before advertisingFacebook’s audience is grayingUse your own mailing lists to target customers
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’RECAP:
Be relevantReduce frictionBe mobileUse analyticsFocus on contentUse tricks to sharing your contentLeverage the ad function to reach people based on BEHAVIOR not INTERESTSUse the power editor to test different versions of your adsUse conversion tracking toolsUse retargeting ads to cost effectively reach your FB fansFacebook is PART of your marketing plan NOT THE ANSWER to your PRAYERS
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’THE BOTTOM LINE:
Likes and Followers DO NOT MATTER
FACEBOOK DOES NOT MATTER ON ITS OWN – it’s part of an ecosystem
The key is finding the influencers who can help you grow your business
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
NOTHING REPLACES COMMON SENSE AND DON’T FALL FOR GIMMICKS
Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
www.felicewhitney.com
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