efolder webinar, smart money: five secrets to getting more vendor mdf

© 2013 eFolder, Inc. All Right Reserved.1

MDF: Before and After

$01989-2011 2012

Website, SEO,

Google AdWords

Lead genMDF

Own budget

Own budget

$14k

$16k

$31k

$62k

Smart Money: Five Secrets to Getting More Vendor MDF

Ted HulsyVP of Marketing, eFolder415-235-6087ehulsy@efolder.net

Lloyd WolfPresident and CEO, Wolf Consultingwww.WolfConsulting.com

© 2013 eFolder, Inc. All Right Reserved.3

Agenda

• Introductions• Five Secrets, plus a few more• Discussion• eFolder Partner Offer

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Partner Expert: Lloyd Wolf

© 2013 eFolder, Inc. All Right Reserved.5

MDF: Before and After

$01989-2011 2012

Website, SEO,

Google AdWords

Lead genMDF

Own budget

Own budget

$14k

$16k

$31k

$62k

© 2011 eFolder, Inc. All Right Reserved.6

1. Pick your lead horses

© 2013 eFolder, Inc. All Right Reserved.7

Key Partners

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2. Master the One Page Memo

If it can’t be summarized in one page, it is probably not worth doing.

© 2013 eFolder, Inc. All Right Reserved.9

3. Multi-vendor Solutions and Funding

$ $ $

© 2013 eFolder, Inc. All Right Reserved.10

4. Write down and communicate the results

© 2013 eFolder, Inc. All Right Reserved.11

5. Build Your Own Brand First

… but connect the dots for the vendor with revenue growth on their product lines.

© 2011 eFolder, Inc. All Right Reserved.12

6. Ask for more until you are embarrassed

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7. Even better, “plan” don’t “ask”

Plan ahead with your best vendor partners.

Get in an annual or quarterly rhythm to “institutionalize” funding.

Get more than your fair share consistently.

© 2013 eFolder, Inc. All Right Reserved.14

eFolder Partner MDF Offer

• Start using MDF today

• Existing Partners:– One page MDF request:

• https://www.surveymonkey.com/s/efoldermdf

• New Partners:– www.efolder.net/join

© 2013 eFolder, Inc. All Right Reserved.15

Keep in Touch

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