effectively market your events and your community

Effectively Market Events & Your Community

Texas Midwest Community NetworkOctober 23, 2013

Get these slides here::http://sarahtpage.com/TMCN/

Facebook

Facebook Stats

• Over 1.1 billion active users• Average user is connected to 40 pages• Smartphone mobile users check Facebook an

average of 13.8 times a day• 751 million users access Facebook from a

mobile device

Source: IDC; expandedramblings.com

• Average number of connections between local business pages and users is 2 billion

• Average number of weekly local business page views is 645 million

• Average number of weekly comments on local business pages is 13 million

Facebook Stats

Source: IDC; expandedramblings.com

Content Is KingVisual Content Is Ruler of the World

• Videos shared 12x more than links and text posts combined

• Photos are liked 2x more than text updates

• Instagram is the 2nd most popular app (globally) behind Facebook

• Pinterest generates more referral traffic than Google+, LinkedIn, and YouTube combined

Sources: HubSpot; Marketing Land

Visit Fargo-MoorheadVisual Content Integration

Source: Fargo-Moorhead CVB

Visit Fargo-MoorheadVisual Content - Pinterest

Source: Fargo-Moorhead CVB

Visit Fargo-MoorheadVisual Content - YouTube

Source: Fargo-Moorhead CVB

Visit Fargo-MoorheadVisual Content - Instagram

Source: Fargo-Moorhead CVB

Paid AdvertisingOptions

• Offers• Boosted posts• Advertising

Facebook Offers

• Affordable and great for brand awareness

• Spent $3.70 and drove over $200 in business

• 102 offers claimed/5 redeemed

• Redemption rate on this offer was low

• Ask your community to share!

Source: Doe’s Eat Place

Facebook Offers

Source: Doe’s Eat Place

Facebook Boosted Posts

Source: Visit Bloomington

Facebook Boosted Posts

Source: Visit Bloomington

• Why advertise on Facebook?Huge audienceHighly targetedSocial

recommendationsCost effectiveEASY!

Facebook Advertising

Facebook Advertising

Facebook Advertising

Facebook Advertising

Is Facebook Right for You?

• 67% of Internet users are on Facebook

• 72% of women use Facebook vs 62% of men

• Ages 18-29 = 86%• Ages 30-49 = 73%• Ages 50-64 = 57%• Ages 65+ = 35%

Source: Pew Research Center; mediabistro.com

Twitter

Twitter Stats

• 500 million users• 60% of active users use their mobile phone to

tweet• Average number of followers per Twitter user is

208• Twitter engagement rates for brands are 17%

higher on Saturdays and Sundays

Source: Linchpin SEO; expandedramblings.com

http://business.twitter.com

Paid AdvertisingOptions

• Promoted tweets• Promoted

accounts

http://ads.twitter.com

Twitter Targeting

Promoted Tweets

Promotion Budget

Promoted Tweets

Promoted Accounts

Promotion Analytics

PromotedTweets

Dashboard

FollowerGrowthChart

Is Twitter Right for You?

Source: Pew Research Center; mediabistro.com

• 16% of Internet users are on Twitter

• Men & women are equally likely to use Twitter (6% each)

• Ages 18-29 = 27%• Ages 30-49 = 16%• Ages 50-64 = 10%• Ages 65+ = 2%

Pinterest

Facebook & Instagram

“Look at Me!”

Photo: omgits_dhilzy on Instagram

=

#selfie

Pinterest =“Look at This!”

Photo: Transguyjay on Flickr

• 80% of Pinterest users are women• Users spend an average of 1 hour & 17 minutes on the site• Pinterest referrals spend 70% more $$ than referrals from

non-social channels• 43% of Pinterest users prefer to associate with a brand vs

only 24% on Facebook Source: http://socialfresh.com

Photo: vbecker on Flickr

You May Have Seen This

But Have You Seen This?

Pinterest for Business

See what’s been pinned from your website or blog!

http://pinterest.com/source/AddYourURL.Here

Generate Sales

• Add $ info• Promoted Pins

Drive sales to your website!

Promoted Pins

Is Pinterest Right for You?

Source: Pew Research Center; mediabistro.com

• 15% of Internet users are on Pinterest

• 25% of women use Pinterest vs only 5% of men

• Ages 18-29 = 19%• Ages 30-49 = 19%• Ages 50-64 = 12%• Ages 65+ = 4%

Instagram

• More than 55 million photos are uploaded every day

• 150 million monthly active users

• 1.2 billion likes daily• 1000 comments per

second

Source: Instagram Press; Social Fresh

Photo: WindKoh on Flickr

Apply Instagram Filters

From this … … to this!

Paid AdvertisingOptions&Contests

• Instagram ads• Contests

Instagram Ads

Instagram Contests & Promotions

10 TIPS:Instagram for Destinations

1. Show What Visitors Can Do

2. Introduce Your Staff

3. Feature Your Visitors

4. Add User-generated Content

5. Use #Hashtags

6. Make an Emotional Connection

7. Showcase Scenic Beauty

8. Teach Us Something

9. Highlight Local Partners

10. Make It Fun!

Watch This

Is Instagram Right for You?

Source: Pew Research Center; mediabistro.com

• 13% of Internet users are on Instagram

• 16% of women use Instagram vs 10% of men

• Ages 18-29 = 28%• Ages 30-49 = 14%• Ages 50-64 = 3%• Ages 65+ = 2%

Scheduling

Scheduling on Facebook

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Scheduling on Facebook

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Scheduling on HootSuite

Scheduling on HootSuite

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Scheduling on HootSuite

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Scheduling on HootSuite

Scheduling on HootSuite

Can I Help?

Call Me!

Follow Me

Linkedin.com/in/sarahpageFacebook.com/SarahTPageConsulting

@pagetx

Sarah Page, PrincipalSarah T. Page Consulting, LLC

http://sarahtpage.comsarah@sarahtpage.com

512-914-8873

Instagram.com/stpconsulting

Thank You!Questions?