effective event parking
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Effective Event Parking
Canadian Parking
Association Conference
Andrew J. Vidor
September 30, 2014
Outline
Definition of an Event
Parking Planning for an Event
Staffing
Communication
Traffic Management
Parking Fee Collection
Use of Technology
What Constitutes an Event? It really depends…
Regular activity for your
parking operation
The activity only occurs
once in a while
High attendance
Irregular parking
operation
You cannot operate a successful parking operation if
you just show up and expect it will workout itself out.
Things you need to know about the event:
What, where, when
What's the expected attendance
Identify the resources you’ll need:
Staff
Signs (rates, pedestrian wayfinding, vehicular wayfinding)
Security
Facilities
Parking tickets
Lighting for nighttime event
Traffic control devices
Mow the grass and stripe the lot
Where will everyone park?
Parking demand varies from one event to another
Walking distance
Paved vs. unpaved
Transportation/shuttling for
elderly, people with special
needs, children
Staffing
Types of staff: supervisors, cashiers, greeters,
traffic management, maintenance
Ability to communicate event details to patrons
Training regarding event details or for temporary staff
Overlapping coverage to allow for breaks
Professional attire
Radios
Customer service
Communication with Event Attendees
Disseminate the information about parking and traffic
through all of your media outlets.
Website (mobile enabled)
Printed literature
Season pass holder and ticket email
Mainstream media (print, television, radio)
Parking Rates
Clear and highly visible signs
Simple rates, limited or no change
Payment upon entry
Credit card acceptance
Clearly visible parking passes
Expectations What parkers should expect upon arrival or departure,
no surprises.
Communicate expected delays, road construction in
area, roads/ areas to avoid.
Communication within your Organization
How does this event effect me?
Within your organization:
Event organizer
Updates to the event, real-time coordination during event
Security
What additional steps are required, if any?
Facilities
Does someone need to turn the lights on?
Temporary facilities
Cleanup after event. Who will do it and when?
Permit parkers
Temporary relocations, if required
HR
Communication
With other officials:
City
County
Emergency management
Local businesses
Traffic Management Plan
Engineered plan
Designed for a
traffic volume &
event type
Arrival & departure plans
Coordinated with city,
county, state officials
Dynamic Message Signs
Highly visible to drivers
Provides information in advance of decision point
Directing Traffic
Provide “flaggers” at key decision points
Provide highly visible attire for staff
Funnel traffic to a single lane
Direct parkers where to go, not a free for all
Fill lots back to front
Backfill for an all day event
Speed Parking
Speed Parking
Entering Exiting
Fee Collection Technology
Purchase Parking On-line
Integrated with the on-line
ticket purchase process
Seamless to the customer
Pre-paid parking revenue
Reservation types:
General parking
Reserved lot
RV parking
VIP
Reserved space
Season parking
Customer Arrival at Event
Payment with credit card
Cash acceptance still accepted
Prepaid parking – present QR code or
barcode, scan, proceed
Gated and un-gated systems
Pre-paid parking (reduces vehicle
entry delay)
Cashier Policy
Cashier policy
Outline expectations regarding shortage of cash
Shortages paid by attendee
Overages deposited
Impromptu audits
Cash management procedures
Two part tickets
Management Benefits
Improved auditability
Enhanced cash management
Knowledge of what pre-paid parking has arrived and
what's remains in open inventory
Ability to know VIP’s arrivals for enhanced servicing
Real-time parking occupancy information
Manage remote lots without installing expensive
equipment
Summary
Questions
Andrew Vidor
Walker Parking Consultants
Andrew.Vidor@walkerparking.com
810.265.2639
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