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EDGEDG** ASIA CORPORATE PROFILEASIA CORPORATE PROFILE20062006
*EDG: Electronic Device Group
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ABOUT FUJITSUABOUT FUJITSUFUJITSU is a leading provider of customer-focused IT and communications solutions for the global marketplace. Pace-setting device technologies, highly reliable computing and communications products, and a worldwide corps of systems and services experts uniquely position Fujitsu to deliver comprehensive solutions that open up infinite possibilities for its customers' success.
22 EDGA Corporate Profile 2006EDGA Corporate Profile 2006
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ABOUT EDGAABOUT EDGA
33 EDGA Corporate Profile 2006EDGA Corporate Profile 2006
COLLABORATING collectively on its distinct strengths and expertise, Fujitsu Microelectronics (Shanghai) Co., Ltd., Fujitsu Microelectronics Asia Pet Ltd. And Fujitsu Microelectronics Pacific Asia Ltd. Consort to form “Fujitsu Electronic Device Group Asia” (in short, EDGA), to provide “a one-stop centre” of its semiconductor products to all customers in the entire Asia Pacific region. Besides sales and marketing of semiconductor products, EDGA offers flexible business and system solutions for the Digital AV, consumer electronic, automobile and mobile & wireless markets; design and technical support for its customers, locally and regionally.
EDGEDG’’S PRESENCE IN ASIAS PRESENCE IN ASIA
44 EDGA Corporate Profile 2006EDGA Corporate Profile 2006
Greater ChinaGreater Chinaregionregion
South AsiaSouth Asiaregionregion
EDGAEDGA
FMCShanghai
Beijing
Shenzhen
FMPHong Kong
Taipei
FMALSingapore
Penang
Bangalore
EDG ASIA at a GlanceEDG ASIA at a Glance
55 EDGA Corporate Profile 2006EDGA Corporate Profile 2006
ESTABLISHEDESTABLISHEDMay 1986 ~ Fujitsu Microelectronics Asia Pte Ltd (Based in Singapore)August 1986 ~ Fujitsu Microelectronics Pacific Asia Ltd (Based in Hong Kong) August 2003 ~ Fujitsu Microelectronics (Shanghai) Co. Ltd (Based in Shanghai)
EMPLOYEESEMPLOYEES
350 ( Up to 15-Feb.-2006) (FMAL: 88 FMC: 141 FMP: 118)
PRINCIPAL BUSINESS AREASPRINCIPAL BUSINESS AREAS
Custom LSIASICsWafer Foundry
Standard LSIAnalog ICsFlash Memories
System LSIASSPsMicrocontrollers
EDG ASIA ORGANISATIONEDG ASIA ORGANISATION
66 EDGA Corporate Profile 2006EDGA Corporate Profile 2006
Michael ShihChairman & CEO
Satoru IgarashiVice Chairman /Chief Operating Officer
Tetsuo SuzukiVice Chairman / Chief Technical Officer
Edwin KwongSenior Vice President Sales & Marketing
Ronnie LauVice President Administration
Vincent ShenSenior Director Engineering
EDG ASIA ORGANISATIONEDG ASIA ORGANISATION
77 Great China Corporate Profile 2006Great China Corporate Profile 2006
CHAIRMAN & CEOMichael Shih
VICE CHAIRMANChief Operating Officer
Satoru Igarashi
VICE CHAIRMANChief Technical Officer
Tetsuo Suzuki
SNR VICE PRESIDENTSales & Marketing
Edwin Kwong
SENIOR DIRECTOREngineeringVincent Shen
VICE PRESIDENTAdministration
Ronnie Lau
MARKETINGSALES
GENERAL ADMIN BUSINESS ADMIN LOGIC DESIGN
ARCHITECTUREDESIGN
SILICONDESIGN
TECHNOLOGYALLIANCE
MIXED SIGNALDESIGN
GreaterChina
SouthAsia
Field Appl.Engineering LSI Marketing Application
EngineeringBusiness
Development
ADVANCED MEMORYDESIGN
CONSOLIDATED BILLING HISTORYCONSOLIDATED BILLING HISTORY
88 EDGA Corporate Profile 2006EDGA Corporate Profile 2006
513
912
724606
0
100
200
300
400
500
600
700
800
900
1000
US$M
FY2002 FY2003 FY2004 FY2005
The drop is due to discontinuity of Display Business on Feb.2005
FUJITSU EDGA PRODUCTSFUJITSU EDGA PRODUCTS
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System LSIASSPsMicrocontrollers
Standard LSIAnalog ICsFlash Memories
Custom LSIASICsWafer Foundry
Customers in Asia Pacific
FMAL/FMC/FMPFMAL/FMC/FMP
AN INTEGRATED BUSINESS SOLUTION
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IntegrationIntegrationCustomersCustomers
Fujitsu offer our customers expertise in
total system solutions for Asia’s key
applications areas.
PRODUCTSPRODUCTS
ASSPMicrocontrollerAnalog ICMemoryASICWafer Foundry
SOLUTIONSSOLUTIONS
AutomotiveDigital AVMobile and WirelessConsumer Electronics
R&D SUPPORTR&D SUPPORT
ASIC Design CentreSystem LSI Design
Centre
PRODUCT CATEGORIESPRODUCT CATEGORIES
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ASICs
Standard Cell, GateArray, Embedded Array, AccelArray
ASSPs
Digital AV products,Automotive electronics products, Mobile and Wireless Products, Security &Others, etc…
Memory Components
Spansion Flash Memory, Fast Cycle Ram (FCRAMTM), Ferroelectric RAM (FRAM®)
Microcontrollers
8/16-bit CISC MCU (FFMC, 8L,8FX,16LX), 32bit RISC MCU (FR)
Wafer Foundry
Wafer Foundry
Analog ICs
DC/DC,PLL,battery Charger
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APPLICATION SPECIFIC STANDARD PRODUCTS (ASSP)APPLICATION SPECIFIC STANDARD PRODUCTS (ASSP)Specific applications for specific needs…A variety of advanced functions to suit a wide range of application fields
Digital AVDVB MPEG Source DecoderDVB DemodulatorMPEG-2 EncoderMilbeaut Camera ProcessorFRVHD Encoder/Decoder
Mobile and WirelessWiMAXMMP
Security & OthersFingerprint SensorsAnalog ICs
Automotive electronics
CAN/LIN MicrocontrollersGraphic Display ControllersGPS/AGPS
ASSP
MICROCONTROLLERS (MICROCONTROLLERS (MCUsMCUs))
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MCU has become part of the infrastructure, forming the core of systems control…We offers general-purpose as well as specialized integrated circuits MCU products.
Key Key
FeaturesFeatures
Application Application
AreasAreas
Home appliance,Industry,Automobile applications,Car/Home security, ,PC peripheral
Low cost,High performance 8 bit MCUFFMC 8L seriesFFMC 8L series
FFMC 8FX seriesFFMC 8FX series。。
。。
。。
Automobile, Industry,Inverter applications,Digital AV,Hi-FiSystem, etc.
Cost-effective, High performance 16 bit MCUFFMC 16LX seriesFFMC 16LX series。。。。。。
Automobile, Digital AV, High-end Inverter Applications, Digital Camera, Camcorder, etc.
High performance, Low cost,High-end application 32 bit MCUFFMC FR SeriesFFMC FR Series。。。。。。
Analog IC
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Application area covers all kinds of portable consumer products…We focus on the market of DC/DC which enjoys No.1 market share in
Japan and No.7 in worldwide
Personal computer Digital still
Camera
Games
Digital VR
LCD panelPDA
Mobile phone
DVD HDD
μCPU
Digital TV
OA
CarnagviDC/DC
PLL
Battery charger
MEMORY COMPONENTSMEMORY COMPONENTS
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Differentiating a commodity…Through high performance quality, reliability & cost effectiveness.
World’s leading NOR Flash SupplierWide products range:
MirrorBit Flash Products Floating Gate Products Serial Interface Products Multi-Chip Products (MCP)
High speed write time
Low Power Consumption
High Endurance
Tamper Resistance
Maintenance-free
Eco-friendly
Low Power Consumption
Applications Specific Groups:
Consumer FCRAMMobile FCRAM
Available with Pseudo-SRAM interface
SpansionSpansionTMTM Flash MemoryFlash Memory FRAMFRAM®® FCRAMFCRAMTMTM
APPLICATION SPECIFIC INTEGRATED CIRCUITS (ASIC)APPLICATION SPECIFIC INTEGRATED CIRCUITS (ASIC)
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Go beyond the limits…Customise your own chip with your own design, architecture & ideas
Advanced design methodology~ Timely execution~ Innovative design platforms
Wide range of packaging solutions ~ Cost-effective~ Ultra high performance & complexity
Broad portfolio of proven IP cores for SoC solutions
Supplying advanced technology products~ Cost-effective up to 0.18µm~ Leading edge 90nm / 65nm
WAFER FOUNDRYWAFER FOUNDRY
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Ready to meet your LSI fabrication needs…State-of-the-art foundry capabilities & full turnkey services covering wafer processing, assembly and LSI testing.
Not only as traditional IDM vendor, but also provide pure wafer foundry serviceTrue “one-stop-shopping”, can also provide flexible service from wafer production to testing and packaging.
World first one to realize 90nm mass production, covering more than 70 productsAdvanced technology 90nm, 65nm with high performance copper interconnect and Low-k materials in BEOL Providing a wide range of IP that has been “silicon-proven” in ASSPs and ASICsHigh yield performance
Full Range of Foundry ServicesFull Range of Foundry Services
Leading Edge CMOS TechnologyLeading Edge CMOS Technology
AN INTEGRATED BUSINESS SOLUTION
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IntegrationIntegrationCustomersCustomers
Fujitsu offer our customers expertise in
total system solutions for Asia’s key
applications areas.
PRODUCTSPRODUCTS
ASSPMicrocontrollerAnalog ICMemoryASICWafer Foundry
SOLUTIONSSOLUTIONS
AutomotiveDigital AVMobile and WirelessConsumer Electronics
R&D SUPPORTR&D SUPPORT
ASIC Design CentreSystem LSI Design
Centre
AUTOMOTIVE SOLUTIONSAUTOMOTIVE SOLUTIONSVehicles are no longer just a mean of transportation…We help to enhance the vehicles of tomorrow through digital media, control and communications.
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MicrocontrollersGraphic Display ControllersGPS / AGPSASICsFlash MemoriesAnalog ICs
4.Data Storage3. Security
1.Automotive LAN 2.Multimedia
DashboardLight SystemHVACBody Control ModuleX-by-WireClassis Electronics
Keyless EntryDrive Recorder
Car NavigationHead Up DisplayRear
entertainmentITSInfotainment
Thief ProtectionUnsuitable usageBroken, Accident ABSAirbag
Target ApplicationTarget Application
ProductProduct
MULTIMEDIA SOLUTIONSMULTIMEDIA SOLUTIONS
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Technology makes it possible for Digital TV & in-car infotainment…We provide Integrated solutions for this fast-moving, innovative market.
DVB MPEG-2 DecodersDVB DemodulatorsMPEG-2 EncodersMilbeautFRVHD Encoder/DecoderFlash memories/FCRAMsAnalog ICs
Digital STB
IP Video Phone
Integrated Digital TVs
Vehicle Mounted AV device
PC AV Capture Modules
Portable media play
Media Center/ IPTV-STB
Target ApplicationTarget Application
ProductProduct
MOBILE & WIRELESS SOLUTIONSMOBILE & WIRELESS SOLUTIONSPeople needs to get connected wherever they are…We have high performance wireless solutions with leading edge products for cellular platforms.
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WiMAXMobile Media Processors Fingerprint SensorsFlash MemoriesAnalog ICs
Authentication & E-commerce
PDA
Image & video processing
Mobile Multimedia application
Wireless connectivity
Mobile phone
Digital Still Cameras
Digital Video Cameras
Target ApplicationTarget Application
ProductProduct
CONSUMER ELECTRONIC SOLUTIONSCONSUMER ELECTRONIC SOLUTIONSConsumer electronic is always concerned by everyone…We provide solutions for next generation CE ~ user friendly, safe, silent, ecological.
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MicrocontrollersFlash memoriesAnalog ICs
Fan heater
Advantage
Low-cost
High-performance
Low-cost tool
Abundant series
Good Supports
Remote controller
Camera
Air-conditioners
Camera
Water Heater
cleaner
Rice cooker
Power meter
Audio/Video device
Washing machine
Inverter apps.Gas meter
Cordless phone
Battery Charger
Cooking stove
Target ApplicationTarget Application
ProductProduct
EVALUATION BOARDS & SYSTEM SOLUTIONSEVALUATION BOARDS & SYSTEM SOLUTIONS-------- AutomotiveAutomotive
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European Company Car Audio Unit
System solution design centers based in Hongkong and Shanghai provide full capability in driver, system and solution development to customers.
Car Audio Unit used MB95F108AH as system control
Infotainment System
Car Infotainment system used Jasmine GDC + MB91302A
EVALUATION BOARDS & SYSTEM SOLUTIONS EVALUATION BOARDS & SYSTEM SOLUTIONS -------- MultimediaMultimedia
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DVB STB
FTA Satellite STB solution based on H28. We develop from driver, hardware to system application solution.
FRV
Recorder Box reference solution based on FRV461
IPTV phone Solution from partner
Commercial products from design partners based on FRV461
System solution design centers based in Hongkong and Shanghai provide full capability in driver, system and solution development to customers.
EVALUATION BOARDS & SYSTEM SOLUTIONS EVALUATION BOARDS & SYSTEM SOLUTIONS -------- Mobile & WirelessMobile & Wireless
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Mobile Multimedia Processor
Cellular phone reference with design partnerusing Fujitsu MMP devices
System solution design centers based in Hongkong and Shanghai provide full capability in driver, system and solution development to customers.
Evaluation and testing platformFor Fujitsu WiMAX 802.16d chip - AirMAN
WiMAX
Local development of MMP KANA evaluation platform developed
AN INTEGRATED BUSINESS SOLUTION
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IntegrationIntegrationCustomersCustomers
Fujitsu offer our customers expertise in
total system solutions for Asia’s key
applications areas.
PRODUCTSPRODUCTS
ASSPMicrocontrollerAnalog ICMemoryASICWafer Foundry
SOLUTIONSSOLUTIONS
AutomotiveDigital AVMobile and WirelessConsumer Electronics
R&D SUPPORTR&D SUPPORT
ASIC Design CentreSystem LSI Design
Centre
ASIC DESIGN CENTREASIC DESIGN CENTRE
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Vanilla ASIC IP ASIC SOC ASICHSIO ASIC
Singapore, Hong Kong, ShanghaiSingapore, Hong Kong, ShanghaiSingapore, Hong Kong, Shanghai
MissionMissionProvide ASIC design services to regional customers including place & route, DFT, IP integrations, etc.
Key ActivitiesKey ActivitiesStandard cell & structure ASIC design methodology supportTurnkey services from specifications to ASICHigh speed I/O design support & consultationARM7/9/11 integration servicesIP validation & integration servicesDesign consultation at various design stages
SYSTEM LSI DESIGN SYSTEM LSI DESIGN CENTRECENTRE
MissionMissionDevelop cost-competitive Integrated Circuits with fast turn around time to
satisfy our customers’ needs
Key ActivitiesKey ActivitiesDevelop ASSP products for Digital AV applicationsDevelop ASSP products for Mobile & Wireless applicationsDevelop custom MCU products (8-32 bits) for various applicationsEmbedded flash memory macro designsAnalog macro designs
Latest DevelopmentLatest DevelopmentAutomobile Infotainment SystemDigital Still CameraNotebook Keyboard ControllerPortable Media PlayerMobile Multimedia for Cell Phones
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Hong Kong, ShanghaiHong Kong, ShanghaiHong Kong, Shanghai
AN INTEGRATED BUSINESS SOLUTION
2929 EDGA Corporate Profile 2006EDGA Corporate Profile 2006
IntegrationIntegrationCustomersCustomers
Fujitsu offer our customers expertise in
total system solutions for Asia’s key
applications areas.
PRODUCTSPRODUCTS
ASSPMicrocontrollerAnalog ICMemoryASICWafer Foundry/COT
SOLUTIONSSOLUTIONS
AutomotiveDigital AVMobile and WirelessConsumer Electronics
R&D SUPPORTR&D SUPPORT
ASIC Design CentreSystem LSI Design
Centre
3030 EDGA Corporate Profile 2006EDGA Corporate Profile 2006
Fujitsu Electronics Devices Group (EDG): Global PresenceFujitsu Electronics Devices Group (EDG): Global Presence
Fujitsu Microelectronics
Europe GmbH (Germany)
Fujitsu Microelectronics
Europe GmbH (Germany)
Fujitsu Limited (Tokyo)Fujitsu Limited (Tokyo)
Fujitsu Microelectronics
America , Inc
Fujitsu Microelectronics
America , Inc
Fujitsu Microelectronics
Asia Pte. Ltd (Singapore)
Fujitsu Microelectronics
Asia Pte. Ltd (Singapore)
Fujitsu Microelectronics
(Shanghai) ,Co.,Ltd.
Fujitsu Microelectronics
(Shanghai) ,Co.,Ltd.
Fujitsu Microelectronics(Korea) ,Inc
Fujitsu Microelectronics(Korea) ,Inc
OUR PRESENCE IN ASIA PACIFICOUR PRESENCE IN ASIA PACIFICFujitsu Limited Fujitsu Limited
(Japan)(Japan)FMC FMC HeadquartersHeadquarters~Shanghai
Sales OfficesSales Offices~ Beijing ,(Dalian)~ Shenzhen
Resource & Design CentersResource & Design Centers~ Shanghai
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FMALFMALHeadquartersHeadquarters~ Singapore
Sales OfficesSales Offices~ Singapore~ India~ Malaysia (Penang)
Resource & Design CentersResource & Design Centers~ SingaporeFMPFMP
Sales OfficesSales Offices~ Hong Kong~ Taiwan
Resource & Design CentersResource & Design Centers~ Hong Kong
OUR DISTRIBUTION NETWORKOUR DISTRIBUTION NETWORK
HYDERABAD
NEW DELHI
MUMBAIPUNE
QINGDAONANJING
CHENGDUXIAMEN
TAIWAN
XIANBEIJING
SHANGHAI
SHENZHENHONG KONG
PHILIPPINES
THAILAND
MALAYSIA
AUSTRALIA
BANGALORE
SINGAPORE
NEW ZEALAND
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DD
DALIAN
OUR DISTRIBUTORS OUR DISTRIBUTORS
Greater ChinaGreater China South AsiaSouth Asia
Pacific / OceaniaPacific / Oceania
CHINAJetronic Technology LtdExcelpoint System (HK) LtdHonestar Electronic Co., LtdBeijing MingXin Technologies Co., LtdMostyle Corp. LtdShanghai JingXi Electronics Info. System Co.World Trade Components (Shanghai) Co LtdShanghai HuiAn IE Co., Ltd. (Arise)Globaltec Electronics LtdTokyo Electron Device (Shanghai) LtdFujitsu Device Co., Ltd.
SINGAPOREExcelpoint Systems Pte LtdNP Online Pte LtdTsuzuki Densan Singapore Pte LtdFujitsu Devices Singapore Pte Ltd
MALAYSIAExcelpoint Systems Pte LtdNP Online Pte Ltd
INDIAExcelpoint Systems Pte Ltd
THAILANDExcelpoint Systems International(Thailand) Co., Ltd.
PHILIPPINESExcelpoint Systems Pte Ltd
NEW ZEALANDF.T. Logistics Centre Ltd
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HONG KONGFujitsu Devices HK OfficeGlobaltec Electronics LtdJetronic Technology LtdWorldtrade Components LtdTsuzuki Densan H.K. Co. LtdExcelpoint System (HK) LtdMIC Electronics LtdTokyo Electron Device Hong Kong Ltd
TAIWANMostyle CorporationMicromax International Corp.
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A comprehensive range of products
An Integrated System Solution that are application and market specific
Competent design-in and application support including Design Centres and Technology Centres
Well-established distribution network to facilitate prompt customer service and support.
““PROVIDING HIGHEST QUALITY & PROVIDING HIGHEST QUALITY & VALUE TO CUSTOMERSVALUE TO CUSTOMERS””
YOUR DESIRED PARTNER YOUR DESIRED PARTNER We offer our customers expertise in total system solutions for Asia’s key applications area. EDG ASIA provides value-added solutions through the following deliverables.
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Environmental CommitmentIn all our activities and throughout the Fujitsu Group, we are deeply committed to safeguarding the environment—now and for future generations.
Green Products
Green Factories
Green Management
Green EarthGreen Solutions
Our Comprehensive Environmental
Approach
Our Comprehensive Environmental
Approach
Group-wide environmentalmanagement
Reforestation and otheroutreach activities Helping customers reduce
environmental impact
Sound production processes,reduced waste and emissions
Eco-friendly product design,development and recycling
Our Environmental PrinciplesReduce environmental impact throughout the product lifecycleConserve energy and natural resourcesPractice reduce/reuse/recycle approach to create best-in-class eco-friendly productsReduce risks to human health and the environment from the use of harmful chemical substances or
waste Help customers reduce environmental impact and improve environmental efficiency through our IT
products and solutionsDisclose environment-related information on our business activities, products and servicesEncourage employees to work to improve the environment
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We seek to make lasting contributions to the communities where we do business, as wellas to broader social and environmental endeavors.
Support for Education & International ExchangeJapan-America Institute of Management ScienceFujitsu Asia Pacific Scholarship Program Foundation for International Information Processing EducationEndowed professorships at leading universities
Community ServiceSupport/encouragement for employee volunteerismReforestation initiatives in Southeast Asia Community recycling and clean-up activitiesCommunity partnerships
Accessibility and Universal DesignLeader in accessible web designAward-winning universal product design
Software Tools that Improve Accessibility for Visual
Impairment and Color Blindness
Corporate Citizenship
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