ecommerce seo in 2012

Ecommerce

SEO in 2012 tomcritchlow

wwwdistillednet

How To Deliver

Documents

A Digital Shift

Content Curators Hold All The Power

Fuck Yeah Cowboy Boots is a real thing

and links to ecommerce websites

Gucci has 100s of pins (links) on

pinterest

Etsy has over 9000

If you want a preview of where

were headed with apparel go look at

the denim category go look at womens jeans on Amazon Thatll give you a

little insight into our future

httpwwwexcitingcommercecom201008jeff-bezos-on-amazons-fashion-strategy-html

The Over-optimization Penalty

httpsseogadgetcoukbeware-of-the-google-over-optimization-update

Dive Head First Into G+ Now

httpwwwgetelasticcomwhy-google-matters-to-ecommerce-9-things-you-should-do-about-it

Case Study HampM httpwwwsmartinsightscomsearch-engine-optimisation-seoseo-strategygoogle-plus-seo

How To Deliver

Documents

Technical SEO

Schema amp Markup

httpgooglewebmastercentralblogspotcom201204updates-to-rich-snippetshtml

httpwwwseomozorgblogschema-examples

XML Sitemaps

httpwwwseomozorgblogmultiple-xml-sitemaps-increased-indexation-and-traffic

Clean XML Sitemaps

httpsseogadgetcoukcheck-your-xml-sitemap-errors

We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error

ldquo

httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream

This is Bamboo

httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream

Pandas Love Eating Bamboo

Something about GWT errors

Love GWT Always

Google Loves Speed

httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream

httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012

How To Deliver

Documents

Content amp Links

QampA Content Is Essential

httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo

Basic Content Still Works

Categories as Content

httpproductenhemanl

Products as Content

httpwishcoukzombie-boot-camp

Guest Posting or Content Marketing

httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect

As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native

ldquo

How To Deserve To Rank

httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined

Allow your

content to be

remixed and

hacked Turn

products into

linkbait

httpartistmarketplacemoleskinecom

madecom allows you to vote on product

development amp design

gt100 pins of this product page

The Promise of Content

(PS this is why kickstarter works)

Gucci has 6 million facebook fans

Sofacom Film Nights

How To Deliver

Documents

Video

Zappos have over 50000 product

videos (and gt185000 video urls

indexed)

httpblogszapposcomfiftythousand

Product Video Results

64 -85 More likely to purchase after

watching a product video Internet Retailer 42010 Comscore 82010

2min Longer Average stay when engaged

with video Comscore 82010

53x Higher Likelihood of a front-page

Google result Forrester 12010

6 increase In in-store sales Reckitt Benckiser Nielsen May 2010

Higher Conversions Stay Longer

Offline Impact Search Enhancement

This slide stolen with permission from TippingpointLabscom

How Do I Get Video Results

httpwwwdistillednetblogvideogetting-video-results-in-google

How Do I Produce Videos

httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy

slidesharenettomcritchlow

Tom Critchlow

VP Operations NYC

wwwdistillednet

tomcritchlowdistillednet

tomcritchlow

Fiercely curious Passionate

about learning Email me