ecommerce seo in 2012
DESCRIPTION
My slides from the talk I gave at SEMNE in Rocky Hill, CT in April 2012TRANSCRIPT
Ecommerce
SEO in 2012 tomcritchlow
wwwdistillednet
How To Deliver
Documents
A Digital Shift
Content Curators Hold All The Power
Fuck Yeah Cowboy Boots is a real thing
and links to ecommerce websites
Gucci has 100s of pins (links) on
Etsy has over 9000
If you want a preview of where
were headed with apparel go look at
the denim category go look at womens jeans on Amazon Thatll give you a
little insight into our future
httpwwwexcitingcommercecom201008jeff-bezos-on-amazons-fashion-strategy-html
The Over-optimization Penalty
httpsseogadgetcoukbeware-of-the-google-over-optimization-update
Dive Head First Into G+ Now
httpwwwgetelasticcomwhy-google-matters-to-ecommerce-9-things-you-should-do-about-it
Case Study HampM httpwwwsmartinsightscomsearch-engine-optimisation-seoseo-strategygoogle-plus-seo
How To Deliver
Documents
Technical SEO
Schema amp Markup
httpgooglewebmastercentralblogspotcom201204updates-to-rich-snippetshtml
httpwwwseomozorgblogschema-examples
XML Sitemaps
httpwwwseomozorgblogmultiple-xml-sitemaps-increased-indexation-and-traffic
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
How To Deliver
Documents
A Digital Shift
Content Curators Hold All The Power
Fuck Yeah Cowboy Boots is a real thing
and links to ecommerce websites
Gucci has 100s of pins (links) on
Etsy has over 9000
If you want a preview of where
were headed with apparel go look at
the denim category go look at womens jeans on Amazon Thatll give you a
little insight into our future
httpwwwexcitingcommercecom201008jeff-bezos-on-amazons-fashion-strategy-html
The Over-optimization Penalty
httpsseogadgetcoukbeware-of-the-google-over-optimization-update
Dive Head First Into G+ Now
httpwwwgetelasticcomwhy-google-matters-to-ecommerce-9-things-you-should-do-about-it
Case Study HampM httpwwwsmartinsightscomsearch-engine-optimisation-seoseo-strategygoogle-plus-seo
How To Deliver
Documents
Technical SEO
Schema amp Markup
httpgooglewebmastercentralblogspotcom201204updates-to-rich-snippetshtml
httpwwwseomozorgblogschema-examples
XML Sitemaps
httpwwwseomozorgblogmultiple-xml-sitemaps-increased-indexation-and-traffic
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
Content Curators Hold All The Power
Fuck Yeah Cowboy Boots is a real thing
and links to ecommerce websites
Gucci has 100s of pins (links) on
Etsy has over 9000
If you want a preview of where
were headed with apparel go look at
the denim category go look at womens jeans on Amazon Thatll give you a
little insight into our future
httpwwwexcitingcommercecom201008jeff-bezos-on-amazons-fashion-strategy-html
The Over-optimization Penalty
httpsseogadgetcoukbeware-of-the-google-over-optimization-update
Dive Head First Into G+ Now
httpwwwgetelasticcomwhy-google-matters-to-ecommerce-9-things-you-should-do-about-it
Case Study HampM httpwwwsmartinsightscomsearch-engine-optimisation-seoseo-strategygoogle-plus-seo
How To Deliver
Documents
Technical SEO
Schema amp Markup
httpgooglewebmastercentralblogspotcom201204updates-to-rich-snippetshtml
httpwwwseomozorgblogschema-examples
XML Sitemaps
httpwwwseomozorgblogmultiple-xml-sitemaps-increased-indexation-and-traffic
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
Fuck Yeah Cowboy Boots is a real thing
and links to ecommerce websites
Gucci has 100s of pins (links) on
Etsy has over 9000
If you want a preview of where
were headed with apparel go look at
the denim category go look at womens jeans on Amazon Thatll give you a
little insight into our future
httpwwwexcitingcommercecom201008jeff-bezos-on-amazons-fashion-strategy-html
The Over-optimization Penalty
httpsseogadgetcoukbeware-of-the-google-over-optimization-update
Dive Head First Into G+ Now
httpwwwgetelasticcomwhy-google-matters-to-ecommerce-9-things-you-should-do-about-it
Case Study HampM httpwwwsmartinsightscomsearch-engine-optimisation-seoseo-strategygoogle-plus-seo
How To Deliver
Documents
Technical SEO
Schema amp Markup
httpgooglewebmastercentralblogspotcom201204updates-to-rich-snippetshtml
httpwwwseomozorgblogschema-examples
XML Sitemaps
httpwwwseomozorgblogmultiple-xml-sitemaps-increased-indexation-and-traffic
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
Gucci has 100s of pins (links) on
Etsy has over 9000
If you want a preview of where
were headed with apparel go look at
the denim category go look at womens jeans on Amazon Thatll give you a
little insight into our future
httpwwwexcitingcommercecom201008jeff-bezos-on-amazons-fashion-strategy-html
The Over-optimization Penalty
httpsseogadgetcoukbeware-of-the-google-over-optimization-update
Dive Head First Into G+ Now
httpwwwgetelasticcomwhy-google-matters-to-ecommerce-9-things-you-should-do-about-it
Case Study HampM httpwwwsmartinsightscomsearch-engine-optimisation-seoseo-strategygoogle-plus-seo
How To Deliver
Documents
Technical SEO
Schema amp Markup
httpgooglewebmastercentralblogspotcom201204updates-to-rich-snippetshtml
httpwwwseomozorgblogschema-examples
XML Sitemaps
httpwwwseomozorgblogmultiple-xml-sitemaps-increased-indexation-and-traffic
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
Etsy has over 9000
If you want a preview of where
were headed with apparel go look at
the denim category go look at womens jeans on Amazon Thatll give you a
little insight into our future
httpwwwexcitingcommercecom201008jeff-bezos-on-amazons-fashion-strategy-html
The Over-optimization Penalty
httpsseogadgetcoukbeware-of-the-google-over-optimization-update
Dive Head First Into G+ Now
httpwwwgetelasticcomwhy-google-matters-to-ecommerce-9-things-you-should-do-about-it
Case Study HampM httpwwwsmartinsightscomsearch-engine-optimisation-seoseo-strategygoogle-plus-seo
How To Deliver
Documents
Technical SEO
Schema amp Markup
httpgooglewebmastercentralblogspotcom201204updates-to-rich-snippetshtml
httpwwwseomozorgblogschema-examples
XML Sitemaps
httpwwwseomozorgblogmultiple-xml-sitemaps-increased-indexation-and-traffic
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
If you want a preview of where
were headed with apparel go look at
the denim category go look at womens jeans on Amazon Thatll give you a
little insight into our future
httpwwwexcitingcommercecom201008jeff-bezos-on-amazons-fashion-strategy-html
The Over-optimization Penalty
httpsseogadgetcoukbeware-of-the-google-over-optimization-update
Dive Head First Into G+ Now
httpwwwgetelasticcomwhy-google-matters-to-ecommerce-9-things-you-should-do-about-it
Case Study HampM httpwwwsmartinsightscomsearch-engine-optimisation-seoseo-strategygoogle-plus-seo
How To Deliver
Documents
Technical SEO
Schema amp Markup
httpgooglewebmastercentralblogspotcom201204updates-to-rich-snippetshtml
httpwwwseomozorgblogschema-examples
XML Sitemaps
httpwwwseomozorgblogmultiple-xml-sitemaps-increased-indexation-and-traffic
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
The Over-optimization Penalty
httpsseogadgetcoukbeware-of-the-google-over-optimization-update
Dive Head First Into G+ Now
httpwwwgetelasticcomwhy-google-matters-to-ecommerce-9-things-you-should-do-about-it
Case Study HampM httpwwwsmartinsightscomsearch-engine-optimisation-seoseo-strategygoogle-plus-seo
How To Deliver
Documents
Technical SEO
Schema amp Markup
httpgooglewebmastercentralblogspotcom201204updates-to-rich-snippetshtml
httpwwwseomozorgblogschema-examples
XML Sitemaps
httpwwwseomozorgblogmultiple-xml-sitemaps-increased-indexation-and-traffic
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
Dive Head First Into G+ Now
httpwwwgetelasticcomwhy-google-matters-to-ecommerce-9-things-you-should-do-about-it
Case Study HampM httpwwwsmartinsightscomsearch-engine-optimisation-seoseo-strategygoogle-plus-seo
How To Deliver
Documents
Technical SEO
Schema amp Markup
httpgooglewebmastercentralblogspotcom201204updates-to-rich-snippetshtml
httpwwwseomozorgblogschema-examples
XML Sitemaps
httpwwwseomozorgblogmultiple-xml-sitemaps-increased-indexation-and-traffic
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
Case Study HampM httpwwwsmartinsightscomsearch-engine-optimisation-seoseo-strategygoogle-plus-seo
How To Deliver
Documents
Technical SEO
Schema amp Markup
httpgooglewebmastercentralblogspotcom201204updates-to-rich-snippetshtml
httpwwwseomozorgblogschema-examples
XML Sitemaps
httpwwwseomozorgblogmultiple-xml-sitemaps-increased-indexation-and-traffic
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
How To Deliver
Documents
Technical SEO
Schema amp Markup
httpgooglewebmastercentralblogspotcom201204updates-to-rich-snippetshtml
httpwwwseomozorgblogschema-examples
XML Sitemaps
httpwwwseomozorgblogmultiple-xml-sitemaps-increased-indexation-and-traffic
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
Schema amp Markup
httpgooglewebmastercentralblogspotcom201204updates-to-rich-snippetshtml
httpwwwseomozorgblogschema-examples
XML Sitemaps
httpwwwseomozorgblogmultiple-xml-sitemaps-increased-indexation-and-traffic
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
XML Sitemaps
httpwwwseomozorgblogmultiple-xml-sitemaps-increased-indexation-and-traffic
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me