easy & basic seo for word press

Easy & Basic SEO for WordPressWordPress Edmonton MeetupMonday, January 18, 2016

@adstercreative & @elliemcfarlane

What We’ll Cover

1. Onsite SEO - Meta Titles2. Technical SEO - Site Speed3. Mobile SEO - Responsive Website4. Local SEO - Structured Data Markup

1)Onsite SEO - Meta Titles

A Meta Title or Title Tag is the definitive title of a web page & is used as a preview snippet in search engine results:

Meta Titles are the most important on page ranking factor & are 100% controlled by you.

1)Onsite SEO - Meta Titles

Controlling the Meta Titles on your WordPress website is easy with a plugin like Yoast SEO.

https://yoast.com/wordpress/plugins/seo/

1)Onsite SEO - Meta Titles

Pro Tips!

Keep your Meta Titles between 50-60 characters

Home Page: Put your brand first or Google will do it for you:ex: Adster Creative: Edmonton SEO Service & PPC Company

Internal Pages - Suggested TaxonomyKeywords & Geo | Brand or Keywords | Brand & Geo

ex: Digital Marketing Agency In Edmonton | Adster Creative

Don’t waste charaters - ex: use ‘&’ instead of ‘and”

2) Technical SEO - Site Speed

Google is really into the speed of your website.

In April, 2010 Google announced that Site Speed is now included as a signal in their search ranking algorithm.

Do you know your site speed?

https://googlewebmastercentral.blogspot.ca/2010/04/using-site-speed-in-web-search-ranking.html

2) Technical SEO - Site Speed

These site speed scores are not typical.

Google will give you the green checkmark of success when you hit 85/100 or higher

https://developers.google.com/speed/pagespeed/insights/

2) Technical SEO - Site Speed

Google’s Site Speed testing tool will tell you what you need to fix. Here is how you can fix it:W3 Total Cache

Minify Code (HTML, CSS, JavaScript

Enable Compression

Leverage Browser Caching

EWWW Image Optimizer

● Optimize Images

https://en-ca.wordpress.org/plugins/ewww-image-optimizer/ & https://wordpress.org/plugins/w3-total-cache/

Quality, Local Hosting

● Reduce Server Response Time

3) Mobile SEO - Responsive Sites

Google is really, really into mobile-friendly websites.

3) Mobile SEO - Responsive Sites

On April 21, 2015 Google announced an algorithm change which prioritizes mobile-friendly website for searchers on mobile devices. Not having a mobile-friendly

website won't just result in a poor user experience, your site will loose organic rank for mobile searchers.

3) Mobile SEO - Responsive Sites

Good: Mobile Site

Pros: You have a mobile presence!

Cons: This create 2 different website sites to maintain

Design Your Site for Mobile - 3 Options

Better: Responsive Design

● Pros: Mobile presence with a single website

● Cons: NONE!

Ridiculous: App

● Nope!

3) Mobile SEO - Responsive Sites

You may be in luck! The majority of WordPress themes available are already responsive.

If your website isn't mobile friendly:Upgrade: Check if the newest version of your template is mobile-

friendlyChange It Up: Switch to a responsive templateBuild Your Own: You can write your own code around platforms like

Bootstrap or Foundation to create a custom responsive website

http://foundation.zurb.com/ & http://getbootstrap.com/

4) Local SEO - Structured Data Markup

The Local Search Algorithm is separate from the Core Algorithm and requires additional optimizations.

One of the most important local ranking signals is Name - Address - Phone Number consistency across trustworthy citations.Ex: GoogleMyBusiness, Yellow Pages & Yelp

4) Local SEO - Structured Data Markup

Structured Data Markup is code used to categorizes information on your website so Google can recognize what it is.

Adding Structured Data Markup to your NAP will help the local algorithm understand who you are and where you are located.

NAP consistency - starting on your website and extending across citations - will help increase your local and map rankings.

4) Local SEO - Structured Data Markup

The easiest way to implement Structured Data Markup on your website is by using HTML Markup, which is added right in the code your website.Structured Data Markup should be added anywhere your address appears on your website. If you are a single location business - your address along with markup should be in the footer of your website as well as the contact page.

http://schema-creator.org/organization.php

The End

THANK YOU!

Easy & Basic SEO for WordPressWordPress Edmonton MeetupMonday, January 18, 2016

@adstercreative & @elliemcfarlane