easy & basic seo for word press
TRANSCRIPT
Easy & Basic SEO for WordPressWordPress Edmonton MeetupMonday, January 18, 2016
@adstercreative & @elliemcfarlane
What We’ll Cover
1. Onsite SEO - Meta Titles2. Technical SEO - Site Speed3. Mobile SEO - Responsive Website4. Local SEO - Structured Data Markup
1)Onsite SEO - Meta Titles
A Meta Title or Title Tag is the definitive title of a web page & is used as a preview snippet in search engine results:
Meta Titles are the most important on page ranking factor & are 100% controlled by you.
1)Onsite SEO - Meta Titles
Controlling the Meta Titles on your WordPress website is easy with a plugin like Yoast SEO.
https://yoast.com/wordpress/plugins/seo/
1)Onsite SEO - Meta Titles
Pro Tips!
Keep your Meta Titles between 50-60 characters
Home Page: Put your brand first or Google will do it for you:ex: Adster Creative: Edmonton SEO Service & PPC Company
Internal Pages - Suggested TaxonomyKeywords & Geo | Brand or Keywords | Brand & Geo
ex: Digital Marketing Agency In Edmonton | Adster Creative
Don’t waste charaters - ex: use ‘&’ instead of ‘and”
2) Technical SEO - Site Speed
Google is really into the speed of your website.
In April, 2010 Google announced that Site Speed is now included as a signal in their search ranking algorithm.
Do you know your site speed?
https://googlewebmastercentral.blogspot.ca/2010/04/using-site-speed-in-web-search-ranking.html
2) Technical SEO - Site Speed
These site speed scores are not typical.
Google will give you the green checkmark of success when you hit 85/100 or higher
https://developers.google.com/speed/pagespeed/insights/
2) Technical SEO - Site Speed
Google’s Site Speed testing tool will tell you what you need to fix. Here is how you can fix it:W3 Total Cache
Minify Code (HTML, CSS, JavaScript
Enable Compression
Leverage Browser Caching
EWWW Image Optimizer
● Optimize Images
https://en-ca.wordpress.org/plugins/ewww-image-optimizer/ & https://wordpress.org/plugins/w3-total-cache/
Quality, Local Hosting
● Reduce Server Response Time
3) Mobile SEO - Responsive Sites
Google is really, really into mobile-friendly websites.
3) Mobile SEO - Responsive Sites
On April 21, 2015 Google announced an algorithm change which prioritizes mobile-friendly website for searchers on mobile devices. Not having a mobile-friendly
website won't just result in a poor user experience, your site will loose organic rank for mobile searchers.
3) Mobile SEO - Responsive Sites
Good: Mobile Site
Pros: You have a mobile presence!
Cons: This create 2 different website sites to maintain
Design Your Site for Mobile - 3 Options
Better: Responsive Design
● Pros: Mobile presence with a single website
● Cons: NONE!
Ridiculous: App
● Nope!
3) Mobile SEO - Responsive Sites
You may be in luck! The majority of WordPress themes available are already responsive.
If your website isn't mobile friendly:Upgrade: Check if the newest version of your template is mobile-
friendlyChange It Up: Switch to a responsive templateBuild Your Own: You can write your own code around platforms like
Bootstrap or Foundation to create a custom responsive website
http://foundation.zurb.com/ & http://getbootstrap.com/
4) Local SEO - Structured Data Markup
The Local Search Algorithm is separate from the Core Algorithm and requires additional optimizations.
One of the most important local ranking signals is Name - Address - Phone Number consistency across trustworthy citations.Ex: GoogleMyBusiness, Yellow Pages & Yelp
4) Local SEO - Structured Data Markup
Structured Data Markup is code used to categorizes information on your website so Google can recognize what it is.
Adding Structured Data Markup to your NAP will help the local algorithm understand who you are and where you are located.
NAP consistency - starting on your website and extending across citations - will help increase your local and map rankings.
4) Local SEO - Structured Data Markup
The easiest way to implement Structured Data Markup on your website is by using HTML Markup, which is added right in the code your website.Structured Data Markup should be added anywhere your address appears on your website. If you are a single location business - your address along with markup should be in the footer of your website as well as the contact page.
http://schema-creator.org/organization.php
The End
THANK YOU!
Easy & Basic SEO for WordPressWordPress Edmonton MeetupMonday, January 18, 2016
@adstercreative & @elliemcfarlane