e marketing strategies session at google ebda2

E-Marketing For Entrepreneurs

Cairo, December 15th

Fady RamzyInteract Egypt country Manager

Cyberzizo

Fady Ramzy

InteractPlay Innovation

310/04/2023E-Marketing for Entrepreneurs

- Interact Egypt Country Manager

- E-Marketing consultant & speaker

- 13+ Digital Media experience

- Egyptair.com

- PMP, Boeing scholarship

Who is Fady Ramzy?

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- Launched in June 2009 as the headquarter for MEA region operations

- Backed up by 15 years of Italian experience

- Customers in Italy, Austria, Egypt, Tunisia, Algeria, Pakistan, Kuwait, Saudi Arabia & Ghana

- One-Stop-Shop for online services

- Web/Mobile Portal development

- Mobile apps development

- Streaming platforms

- E-marketing

- Web video productions

Interact Egypt

Lets Interact

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Lets go out of this room!!

#Ebda2@Ebda2 @InteractEgypt

Slideshare.net/interactspa/

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How far can you spread this video?!

A simple Challenge!

http://t.co/iSsQg7Jw

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So, who is most influencial here??!

Real-tim

e

data

Great, so what's E-Marketing??!

From Web 1.0 to Web 3.0 (The web of data)

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Website

YourBrand

From E-marketing to Online Identity

NewslettersOnline

Video

Social Media

Identity

Web Data

Analytics

SEO

Blog

Mobile

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Youtube

Social Media

Your Social Media “Identity”

FacebookLinkedi

n

Social Media

Monitoring

Social Mediatools

Twitter

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What can social media do for your business?

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Note 1:E-Marketing is now a

paradigm shift

Step 0:

Set your goals

What’s Your Goal!?Business Relations?Building Awareness?Selling?

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What’s YourBudget?Cost EffectiveNecessary not Complementary

E-Marketing for Entrepreneurs

Do you know your Target Audience!?

Know them wellUnderstand their languageand their Mediums

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What is the Message you

want to send?!Remember to keep your Tone and Stylealigned with your Brand Image.

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Step 1:Build your

identity

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Twitter

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Linkedin

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Flickr

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YouTube

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SlideShare

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Finally – Integrate!

Step 2:Promote it

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EmailMarketing

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Blog

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Email signature

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Cross Promote

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Note 2:

3Patienceersistenceassion

Step 3:Listen - Engage

Note 3:

No listening without Engagement

No Engagement without listening

LISTEN

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People want their service/Product Providers, to listen to what they need!

They need Care and Attention!

They will stick to you..If you

listen to them!

Engage

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Be Yourself only

Answer questions & give feedback

Initiate a Conversation!

Give a SOUL to your Online identity!

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Build Trust & Credibilityportray yourself as an Expert

it shows how established and reliable you are!That’s promotion, too!

Step 4:Build a strategy

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The Magical Methodology

PlanDo

CheckAct

E-Marketing for Entrepreneurs

Share “Valuable” Content

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Content is KING

Exert effort and time in building and sharing it

Blog, tweets, posts, photos, videos, articles, sky is the limit

Keeps your image as the field expert

Measure how your audience respond to your content

E-Marketing for Entrepreneurs

Involve!

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Maintain your level of involvement with your audience!!

Create a dynamic online persona.

No one wants to read a Twitter stream that only deals with menu updates or sales — people want to engage with a brand.

Make it Personal!

E-Marketing for Entrepreneurs

Measure & Monitor

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The KPIs

True reach: Your network size & dynamics

Social Media influence: How influential you are?

Amplification: The likelihood that your content will be acted upon.

E-Marketing for Entrepreneurs

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True Stories from a

Web 3.0Smart-up

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Interact Egypthttp://Egypt.interact.itTwitter: @interactegyptFacebook & Linkedin: Interact Egypt

Fady RamzyTwitter: @cyberzizoLinkedin: Fady Ramzy

Grazie!شكرا

10/04/2023