e marketing strategies session at google ebda2
DESCRIPTION
E marketing strategies Session at Google ebda2Social Media, Entrepreneurs, Startup, Twitter, Flickr, LinkedIn, Slideshare, Facebook, Startups, Interact, Interact Egypt, Egypt, Interactspa, Fady, Fady Ramzy, Cyberzizo, Business, online, online business, Technology, Marketing, Social, Media, Social Media Marketing, Middle East, Social Networking, Social Media Optimization, Search engine optimization,TRANSCRIPT
E-Marketing For Entrepreneurs
Cairo, December 15th
Fady RamzyInteract Egypt country Manager
Cyberzizo
Fady Ramzy
InteractPlay Innovation
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- Interact Egypt Country Manager
- E-Marketing consultant & speaker
- 13+ Digital Media experience
- Egyptair.com
- PMP, Boeing scholarship
Who is Fady Ramzy?
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- Launched in June 2009 as the headquarter for MEA region operations
- Backed up by 15 years of Italian experience
- Customers in Italy, Austria, Egypt, Tunisia, Algeria, Pakistan, Kuwait, Saudi Arabia & Ghana
- One-Stop-Shop for online services
- Web/Mobile Portal development
- Mobile apps development
- Streaming platforms
- E-marketing
- Web video productions
Interact Egypt
Lets Interact
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Lets go out of this room!!
#Ebda2@Ebda2 @InteractEgypt
Slideshare.net/interactspa/
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How far can you spread this video?!
A simple Challenge!
http://t.co/iSsQg7Jw
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So, who is most influencial here??!
Real-tim
e
data
Great, so what's E-Marketing??!
From Web 1.0 to Web 3.0 (The web of data)
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Website
YourBrand
From E-marketing to Online Identity
NewslettersOnline
Video
Social Media
Identity
Web Data
Analytics
SEO
Blog
Mobile
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Youtube
Social Media
Your Social Media “Identity”
FacebookLinkedi
n
Social Media
Monitoring
Social Mediatools
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What can social media do for your business?
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Note 1:E-Marketing is now a
paradigm shift
Step 0:
Set your goals
What’s Your Goal!?Business Relations?Building Awareness?Selling?
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What’s YourBudget?Cost EffectiveNecessary not Complementary
E-Marketing for Entrepreneurs
Do you know your Target Audience!?
Know them wellUnderstand their languageand their Mediums
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What is the Message you
want to send?!Remember to keep your Tone and Stylealigned with your Brand Image.
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Step 1:Build your
identity
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Flickr
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YouTube
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SlideShare
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Finally – Integrate!
Step 2:Promote it
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EmailMarketing
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Blog
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Email signature
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Cross Promote
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Note 2:
3Patienceersistenceassion
Step 3:Listen - Engage
Note 3:
No listening without Engagement
No Engagement without listening
LISTEN
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People want their service/Product Providers, to listen to what they need!
They need Care and Attention!
They will stick to you..If you
listen to them!
Engage
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Be Yourself only
Answer questions & give feedback
Initiate a Conversation!
Give a SOUL to your Online identity!
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Build Trust & Credibilityportray yourself as an Expert
it shows how established and reliable you are!That’s promotion, too!
Step 4:Build a strategy
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The Magical Methodology
PlanDo
CheckAct
E-Marketing for Entrepreneurs
Share “Valuable” Content
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Content is KING
Exert effort and time in building and sharing it
Blog, tweets, posts, photos, videos, articles, sky is the limit
Keeps your image as the field expert
Measure how your audience respond to your content
E-Marketing for Entrepreneurs
Involve!
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Maintain your level of involvement with your audience!!
Create a dynamic online persona.
No one wants to read a Twitter stream that only deals with menu updates or sales — people want to engage with a brand.
Make it Personal!
E-Marketing for Entrepreneurs
Measure & Monitor
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The KPIs
True reach: Your network size & dynamics
Social Media influence: How influential you are?
Amplification: The likelihood that your content will be acted upon.
E-Marketing for Entrepreneurs
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True Stories from a
Web 3.0Smart-up
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Interact Egypthttp://Egypt.interact.itTwitter: @interactegyptFacebook & Linkedin: Interact Egypt
Fady RamzyTwitter: @cyberzizoLinkedin: Fady Ramzy
Grazie!شكرا
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