e fitness complete june 09

Star Trac eFitness System

Tom Dievart

June 3rd, 2009

expect different.

What is the eFitness System?

• On-line tracking that uses cardio workout data to drive

personal goals, group challenges, and team competitions

• Cardio data is captured with USB technology

• Compatible with all embedded Star Trac commercial cardio

equipment (and with almost all cardio piece of equipment from any manufacturer)

• Customers branded web pages available

expect different.

eFitness System on E Series – The Differentiating Feature

• Official launch @ IHRSA 2009• ALL E Series product with any entertainment option comes

standard w/ the eFitness System (shipping from Irvine June 2009)

This is a free feature

expect different.

eFitness System Components

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• Each cardio machine houses a USB docking station (internal on our E Series, external via our eFitness System box)

• Each person carries their own USB flash drive and captures data from the docking stations

expect different.

eFitness System Components

•Members upload their data to their personal account on the eFitness System website.

expect different.

eFitness Compatibility

• eFitness System is integrated directly into

ALL Star Trac E-Series and the eSpinner.

•eFitness System w/ USB boxes are compatible

with nearly all other manufacturer’s equipment.

expect different.

eFitness System

The Star Trac eFitness System enables facilities to issue group challenges and

competitions exclusively to their members

• Highly motivational to club members – More people exercising, more

people having fun, and higher levels of engagement with staff.• Builds community – Group Exercise dynamics on the cardio floor.• Social network – Being part of a group with common goal and interest.

• Customized optional web pages – Great way to promote the club’s brand.• Automated Reporting – Fantastic tool for offering incentives.

expect different.

Personal goal setting

expect different.

Cardio Exercise TrackingData by Month

Data by Day

Data by Workout

On-line charts are interactive for point and click data mining

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expect different.

Ability to track all type of exercise and strength training

expect different.

Branded and personalized member pages

expect different.

Monitoring Progress with Group Challenges

Participants monitor their personal progress.

Community Goal – Achieving the total number of minutes signed up for by the team.

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expect different.

Group Challenge Sample with Custom website

ESPN issued their first cardio challenge in October 2008.• A four week program where individuals chose one of four

available cardio commitments over the four weeks. • 30 minutes per week• 60 minutes per week

• Participants worked towards their personal goal and their team

(community) goal.• Administrators received weekly status reports of all the

participants.• Over the four weeks, participants uploaded more than 800

workouts and more than 300 hours of cardio exercise.

• 2 hours per week • 4 hours per week

Automated Reports

expect different.

eFitness System Flexibility

• Use the eFitness System to offer the types of programs that

best fit your goals and the desires of your members

• Gear the programs for beginners with simple personal and

group goals

• Offer programs with more advanced challenges and team

competitions

• Push and motivate club managers via facility challenges

expect different.

eFitness System “outside”

• Users have the ability to log their non-machine activity

– Outdoor jogging

– Swimming

– Team sports

– Group Exercise Classes, etc.

• Manually entered activity can also be tied into group challenges and

team competitions

expect different.

Facility Challenge• Star Trac can set up a 6 weeks challenge called “get fit for the

summer” using our eFitness system to launch a member competition 2 weeks after installation.

• Participants join and compete against each others for logging cardio minutes.

• Reporting is provided to the facility director and shared with department supervisors via your branded eFitness website

• Great way for the facility to organize fitness challenges without straining facility staff – it’s all automatic.

• Facility will select top performers from the challenge to represent the facility in an upcoming inter-facilities cardio competition.

expect different.

Suggested Facility Launch

Star Trac team in the club for 1-2 days

– Training your staff on efitness and how to promote it

– Signing up member for eFitness challenge, providing USB stick and flyers

– Banners, posters, member flyers

– Your optional customized eFitness System web pages up and running. Training of your management team

– Cases study on several programs already proven to be working

expect different.

Contact

Tom Dievart

International Market Manager

tdievart@startrac.com

714-508-3746

expect different.

Challenges suggestion• Tour de France: Follow your progress like the riders of the tour!

• World Cup challenge: Help your country win the biggest sporting event on the planet! • Champion’s League Challenge: Register your facility and represent your city in the CL!

• Get fit for the summer: Loss weight & look great at the beach!

• Mr. October: Support your MLB team…

• March Madness: Fill your bracket, Loose Weight

• Pre-Season Training: Pre-season Inter-collegiate clubs challenge. Bragging rights for the year!!

• Pre-Season Training: Pre-season challenge for High School in various sports.

• Walk-on: Get the walk-on roaster position by competing before the season!!!!

• Ski-Fit: Get fit for the ski season…

• Chain challenges: different facility within a chain competing for Fittest Club in town or throughout the country

• Facility challenges: inter facilities competing for Best Club in Town!

expect different.

expect different.It’s our duty.