dynamics of the armenian community presented by krikorian marketing group
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Dynamics of the Armenian Community
Dynamics of the Armenian Community
Presented by Krikorian Marketing Group
The Armenians JourneyThe Armenians Journey
• 3000 year old ethnic race- Noah’s Ark.• Historic Armenian homeland lies in eastern
Anatolia-adjacent parts of eastern Turkey.• First Nation to accept Christianity - 301 A.D• Armenian Genocide - 1.5 million - April 24, 1915 ( 90th in 2005)• Independence - May 28th 1918 - lasted
until 1921• Independence - September 1991 - to
present (break up to USSR) Krikorian Marketing Group
The Journey ContinuesThe Journey Continues
• First Wave of migration due to the 1915 Genocide to USA and other countries around the world.
• Second Wave to the USA after WWII (‘46) was due to the refuges of displaced Armenians in German concentration camps.
• Third Main Wave of migration to the USA (mid ‘75) was due to the civil war in Lebanon.
• Fourth Wave was due to the dictatorship government in Iran.
• Fifth Wave in this century was again in the 80’s those escaping from the communist Soviet Republic of Armenia.
• Sixth Wave late 80’s to Present - due to the massive earthquake in Armenia and the blockade of fuel and supplies by the Azeri’s and Turkey.
Krikorian Marketing Group
Respect Armenian Holidays, Ceremonies & Values
Respect Armenian Holidays, Ceremonies & Values
• New Years Day• Christmas - January 6th• Spring Festival• Easter - Western• Armenian Genocide Day - April 24th 1915• Armenian Independence Day - May 28th & Sept. 21st• Armenian - Navasartian-Olympics
- July 4th Weekend• Blessing of the Grapes - usually 2nd
Sunday in August Krikorian Marketing Group
Glendale: Census & SPA 2 San Fernando Valley Service Planning Area (SPA –2)
Glendale: Census & SPA 2 San Fernando Valley Service Planning Area (SPA –2)
AncestryTotal Population: 205,300*
• Caucasian123,960
• Armenian-American53,840
• Hispanic38,452
• Asian31,424
• African-American2,468
Total Ancestry: 250,144 + 44.844 from Total
GWP “YAN” &” IAN” Residential Total: 19, 764
X 3.0 HH…………………………………….. 59,292
X 3.5 HH…………………………..
69,174
GWP Commercial Accounts… 1,561
Does Not Include: Temp Visas, Green Cards, Tourist, Undocumented.
Names that do not end as above, such as Persian Armenian Names.
Foreign Born Residents:Glendale Ranks 1st in SPA…………….
100,065 or 56.6%Glendale Ranks 3rd in USA…………….
in Foreign Born Residents
Glendale: Demographics (SPA-2)Glendale Total City Population: Rank in San Fernando Valley
Glendale: Demographics (SPA-2)Glendale Total City Population: Rank in San Fernando Valley
• Households with Annual Incomes below $25, 000 Glendale Ranks 1st… 15, 699 or 14.2%
• Households with Annual Incomes over $150, 000 Glendale Ranks 1st… 5,946 or 8.8%• Population with large concentration of Seniors
Glendale Ranks 1st… 25,370 or 13.0%• Population Glendale Disabled Seniors - over 65… 12,211• Individuals with less than a 9th grade education
Glendale Ranks 1st… 15,639 or 11.1%• Individuals with Graduate Degrees
Glendale Ranks 1st… 11, 758 or 11.3%• Population receiving Public Assistance (eg Medi-Cal, AFDC etc 2001)
Glendale 44,908….21.9%
• Population Living Below Poverty LevelGlendale Ranks 3rd………28,636
Source: San Fernando Valley/Santa Clarita Valley Community Needs Assessment 9/04
Krikorian Marketing Group
Armenian OrganizationsGlobal - West & East Coast - California - So. California Armenian Organizations
Global - West & East Coast - California - So. California
• Armenian National Committee • Armenian Revolutionary Fed.• Hunchakian Social Democratic• Armenian Democratic Liberals• Armenian Rights Council • Armenian Council of America • ArmenPAC • Nor Sirout• Armenian Apostolic Church of
America- Prelacy• Armenian Apostolic Church of
America-Diocese • Knights of Vartan• Armenian Assembly of America• A.A. Action Committee (ARAMAC)• Armenian Missionary Assoc of
America• Armenian Relief Society • Armenian Intl Women’s Assoc• Hye Geens• Armenian General Benevolent
Union• Homenetmen Athletic/Scouts• Homentmen Athletic/Scouts• A.A. Chamber of Commerce Prepared by Krikorian Marketing Group
• Armenian American Medical Society of California
• Armenian American Nurses Association
• Armenian Professional Society• Armenian Dental Society of CA.• Armenian American Council of Aging• United Armenian Fund • Armenian Fund• Hamazkayin Cultural Society • Tekeyan Cultural Association• Armenian Educational Benevolent
Union• Armenian Bar Association • Armenian Professional Network• Armenian Society of Los Angeles• Armenian Engineers & Scientists of
America• Armenian National Peace Officers
Association• Armenian Realtors of America
Sampling of community, political, civic, service, religious, cultural, educational
organizations. Numerous others not listed.
Armenian MediaArmenian Media
TV: Glendale & Burbank…Charter Cable Channels: • Channel 26• Channel 30• Channel 31• Channel 55*
Characteristics… 1. Weeknights & Weekends2. 24 Hours a Day3. Variety Program Formats
Print: Dailies…• Bi-Lingual
Asbarez* Zhamanak• Armenian Only
New Armenia
Print: Weeklies…Bi-Lingual• Massis* • Nor Gyank • Armenian LifeArmenian Only• Nor Or*• MolorakEnglish Only• Armenian Observer• California Courier
Other Sources: Yellow Page Directories (2)Magazines
* Armenian Political Party Affiliation Krikorian Marketing Group
KMG makes it easy to buy effectively and efficiently.
Glendale: Armenian Owned & Managed BusinessesGlendale: Armenian Owned & Managed Businesses
By Number of Employees• Majority of Armenian businesses in
Glendale are under ten employees.
Companies with over 250…….1
Companies with 51-100……….4
Companies with 21-50……….32
Companies with 11-20……….48
Companies with 6-10……….114
Companies with 5 or less….932
By Industry CategoryIndustry Companies
Service Sector………………………………557
Retail Sales……………………………200
Financial Services,Insurance, Real Estate……………107
Construction……………………………62
Manufacturing…………………………42
Wholesale Sales…………………..…………….34
Administration…………………………19
Source: Potential Employers for Verdugo Welfare Clients - February, 1999. Ad Hoc Business and Workforce Development Committee. Verdugo Private Industry Council
Your One Stop Armenian Marketing Resource
Your One Stop Armenian Marketing Resource
Contact Information…
Tel: 818-240-7987Fax: 818-240-7320
PO Box 2065Glendale CA 91209
Visit us at….http://www.krikorianmarketing.com
E-mail us at… Info@krikorianmarketing.comStrategic
Multicultural Marketing
Call Krikorian Marketing Group 818-240-7987
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