Dynamics of the Armenian Community

Dynamics of the Armenian Community

Presented by Krikorian Marketing Group

The Armenians JourneyThe Armenians Journey

• 3000 year old ethnic race- Noah’s Ark.• Historic Armenian homeland lies in eastern

Anatolia-adjacent parts of eastern Turkey.• First Nation to accept Christianity - 301 A.D• Armenian Genocide - 1.5 million - April 24, 1915 ( 90th in 2005)• Independence - May 28th 1918 - lasted

until 1921• Independence - September 1991 - to

present (break up to USSR) Krikorian Marketing Group

The Journey ContinuesThe Journey Continues

• First Wave of migration due to the 1915 Genocide to USA and other countries around the world.

• Second Wave to the USA after WWII (‘46) was due to the refuges of displaced Armenians in German concentration camps.

• Third Main Wave of migration to the USA (mid ‘75) was due to the civil war in Lebanon.

• Fourth Wave was due to the dictatorship government in Iran.

• Fifth Wave in this century was again in the 80’s those escaping from the communist Soviet Republic of Armenia.

• Sixth Wave late 80’s to Present - due to the massive earthquake in Armenia and the blockade of fuel and supplies by the Azeri’s and Turkey.

Krikorian Marketing Group

Respect Armenian Holidays, Ceremonies & Values

Respect Armenian Holidays, Ceremonies & Values

• New Years Day• Christmas - January 6th• Spring Festival• Easter - Western• Armenian Genocide Day - April 24th 1915• Armenian Independence Day - May 28th & Sept. 21st• Armenian - Navasartian-Olympics

- July 4th Weekend• Blessing of the Grapes - usually 2nd

Sunday in August Krikorian Marketing Group

Glendale: Census & SPA 2 San Fernando Valley Service Planning Area (SPA –2)

Glendale: Census & SPA 2 San Fernando Valley Service Planning Area (SPA –2)

AncestryTotal Population: 205,300*

• Caucasian123,960

• Armenian-American53,840

• Hispanic38,452

• Asian31,424

• African-American2,468

Total Ancestry: 250,144 + 44.844 from Total

GWP “YAN” &” IAN” Residential Total: 19, 764

X 3.0 HH…………………………………….. 59,292

X 3.5 HH…………………………..

69,174

GWP Commercial Accounts… 1,561

Does Not Include: Temp Visas, Green Cards, Tourist, Undocumented.

Names that do not end as above, such as Persian Armenian Names.

Foreign Born Residents:Glendale Ranks 1st in SPA…………….

100,065 or 56.6%Glendale Ranks 3rd in USA…………….

in Foreign Born Residents

Glendale: Demographics (SPA-2)Glendale Total City Population: Rank in San Fernando Valley

Glendale: Demographics (SPA-2)Glendale Total City Population: Rank in San Fernando Valley

• Households with Annual Incomes below $25, 000 Glendale Ranks 1st… 15, 699 or 14.2%

• Households with Annual Incomes over $150, 000 Glendale Ranks 1st… 5,946 or 8.8%• Population with large concentration of Seniors

Glendale Ranks 1st… 25,370 or 13.0%• Population Glendale Disabled Seniors - over 65… 12,211• Individuals with less than a 9th grade education

Glendale Ranks 1st… 15,639 or 11.1%• Individuals with Graduate Degrees

Glendale Ranks 1st… 11, 758 or 11.3%• Population receiving Public Assistance (eg Medi-Cal, AFDC etc 2001)

Glendale 44,908….21.9%

• Population Living Below Poverty LevelGlendale Ranks 3rd………28,636

Source: San Fernando Valley/Santa Clarita Valley Community Needs Assessment 9/04

Krikorian Marketing Group

Armenian OrganizationsGlobal - West & East Coast - California - So. California Armenian Organizations

Global - West & East Coast - California - So. California

• Armenian National Committee • Armenian Revolutionary Fed.• Hunchakian Social Democratic• Armenian Democratic Liberals• Armenian Rights Council • Armenian Council of America • ArmenPAC • Nor Sirout• Armenian Apostolic Church of

America- Prelacy• Armenian Apostolic Church of

America-Diocese • Knights of Vartan• Armenian Assembly of America• A.A. Action Committee (ARAMAC)• Armenian Missionary Assoc of

America• Armenian Relief Society • Armenian Intl Women’s Assoc• Hye Geens• Armenian General Benevolent

Union• Homenetmen Athletic/Scouts• Homentmen Athletic/Scouts• A.A. Chamber of Commerce Prepared by Krikorian Marketing Group

• Armenian American Medical Society of California

• Armenian American Nurses Association

• Armenian Professional Society• Armenian Dental Society of CA.• Armenian American Council of Aging• United Armenian Fund • Armenian Fund• Hamazkayin Cultural Society • Tekeyan Cultural Association• Armenian Educational Benevolent

Union• Armenian Bar Association • Armenian Professional Network• Armenian Society of Los Angeles• Armenian Engineers & Scientists of

America• Armenian National Peace Officers

Association• Armenian Realtors of America

Sampling of community, political, civic, service, religious, cultural, educational

organizations. Numerous others not listed.

Armenian MediaArmenian Media

TV: Glendale & Burbank…Charter Cable Channels: • Channel 26• Channel 30• Channel 31• Channel 55*

Characteristics… 1. Weeknights & Weekends2. 24 Hours a Day3. Variety Program Formats

Print: Dailies…• Bi-Lingual

Asbarez* Zhamanak• Armenian Only

New Armenia

Print: Weeklies…Bi-Lingual• Massis* • Nor Gyank • Armenian LifeArmenian Only• Nor Or*• MolorakEnglish Only• Armenian Observer• California Courier

Other Sources: Yellow Page Directories (2)Magazines

* Armenian Political Party Affiliation Krikorian Marketing Group

KMG makes it easy to buy effectively and efficiently.

Glendale: Armenian Owned & Managed BusinessesGlendale: Armenian Owned & Managed Businesses

By Number of Employees• Majority of Armenian businesses in

Glendale are under ten employees.

Companies with over 250…….1

Companies with 51-100……….4

Companies with 21-50……….32

Companies with 11-20……….48

Companies with 6-10……….114

Companies with 5 or less….932

By Industry CategoryIndustry Companies

Service Sector………………………………557

Retail Sales……………………………200

Financial Services,Insurance, Real Estate……………107

Construction……………………………62

Manufacturing…………………………42

Wholesale Sales…………………..…………….34

Administration…………………………19

Source: Potential Employers for Verdugo Welfare Clients - February, 1999. Ad Hoc Business and Workforce Development Committee. Verdugo Private Industry Council

Your One Stop Armenian Marketing Resource

Your One Stop Armenian Marketing Resource

Contact Information…

Tel: 818-240-7987Fax: 818-240-7320

PO Box 2065Glendale CA 91209

Visit us at….http://www.krikorianmarketing.com

E-mail us at… Info@krikorianmarketing.comStrategic

Multicultural Marketing

Call Krikorian Marketing Group 818-240-7987