drive digital group & dealeron april webinar: 5 awesome internet strategies your dealership...

5 Awesome Internet Marketing Strategies You Should be Using

About DealerOnDigital Dealer Website Excellence Award Overall Winner

An Unprecedented 5 Years In A

Row!

DrivingSales Top Rated Website

Provider 2011 thru 2014

Google AdWords Certified Partner

More Dataium Monthly ASI Winners than all others combined

DealerOn’s website customers have a documented lead increase of 200%

Don’t Miss These Presentations:

April 21-13 | Tampa Florida

Tearin’ It Up In Tampa!

Say Hello To…

@DealerOn@ElianaRaggio@DriveDigitalGrp

Adam Rouff

CEO Drive Digital Group

Adam@DriveDigitalGroup.com888.262.0244

Chris Burns

COODrive Digital Group

Chris@DriveDigitalGroup.com888.262.0244

•If you have questions during the presentation, please submit them using the “Questions” feature

• Questions will be answered at the end of the webinar

•A link to the recorded webinar will be emailed to you within 24 hours and will also be posted on www.DealerOn.com/webinar as an On-Demand Webinar

After the presentation, be the first to answer the giveaway question correctly to win this

awesome prize!

After the webinar, please fill out our short survey

for a chance to win a Google prize!

Tweet Much?

@DealerOn

@ElianaRaggio

#dealeronweb

by

@DriveDigitalG

rp

5 Awesome Internet Marketing Strategies You Should be Using

OBJECTIVES* The new importance of Mobile responsive websites

* Structured data markup, what it is and why it matters

* Amplifying relevancy in paid search

* Increase your advertising ROI through automation

* How to successfully sell more parts online

* Question & Answer Session@DealerOn@ElianaRaggio@DriveDigitalGrp

@DealerOn@ElianaRaggio@DriveDigitalGrp

@DealerOn@ElianaRaggio@DriveDigitalGrp

The New Importance of Mobile Responsive

Design

Mobile algorithm update rolls out April

21st

Will have a “significant” impact in

our search results.

Mobile ranking will also impact desktop

Mobile friendliness determined at page

level

Update impact bigger than Panda and

Penguin combined

@DealerOn@ElianaRaggio@DriveDigitalGrp

Why Responsive Design?

Google recommends Single URL

Responsive design - uses a single HTML

code for all platforms

Adaptive – server detects device and

serves different HTML code depending

on device. Room for error

Separate Mobile – different URL against

Google guidelines

@DealerOn@ElianaRaggio@DriveDigitalGrp

Are you ready?

Test your site in Google’s Mobile Friendly Test:

https://www.google.com/webmasters/tools/mobile-friendly/

Check Google webmaster tools mobile usability report info

@DealerOn@ElianaRaggio@DriveDigitalGrp

Structured Data, what is it and why does it

matter?

Google bots read your content and understand it better

Builds your authority with Google

Higher Authority means better organic rankings

@DealerOn@ElianaRaggio@DriveDigitalGrp

@DealerOn@ElianaRaggio@DriveDigitalGrp

Test your website and see if it’s marked up

Developers.google.com/structured-data/

testing-tool

Amplifying Relevancy In Paid SearchSQR (Search Query Reports)Continue to add to your negative keywords

Discover popular search terms that can be moved into exact

match AdGroups

@DealerOn@ElianaRaggio@DriveDigitalGrp

Amplifying Relevancy In Paid Search

Matching Ad Copy To Landing PageUtilize aggressive monthly payment offers in your ads

Setup your landing page for success. Make sure our landing

page matches:

- Meta tags

- H1 Tags

- Visible Offer matching ad

- Matching content reinforcing the verbiage seen in the Ad

- Conversion and Inventory pass through

@DealerOn@ElianaRaggio@DriveDigitalGrp

@DealerOn@ElianaRaggio@DriveDigitalGrp

@DealerOn@ElianaRaggio@DriveDigitalGrp

Increasing Advertising ROI Through

AutomationRelevant keywords trigger ads showing monthly payment

Landing page reinforces ads showing relevant payment on the

vehicle showcased in the ads.

@DealerOn@ElianaRaggio@DriveDigitalGrp

@DealerOn@ElianaRaggio@DriveDigitalGrp

Automated bidding

Automated Feed based updates

Consistent advertising messaging

across text and display

Additional Benefits of Automation

How to Successfully Sell More Parts

@DealerOn@ElianaRaggio@DriveDigitalGrp

What To Look For In Parts Website Provider

@DealerOn@ElianaRaggio@DriveDigitalGrp

Responsive Website Design

Semantically Marked Up

Easy to navigate

Very Search Engine Friendly

Full replacement, performance,

maintenance catalogs

Ebay Integration

SUGGESTED RESOURCES*

https://www.google.com/webmasters/tools/mobile-friendly/* http://www.schema.org

*

http://Developers.google.com/structured-data/testi

ng-tool* http://www.drivedigitalgroup.com/automotive-marketing-trends-infographic-2015/* http://www.drivedigitalgroup.com/23-free-keyword-research-tools-to-dominate-your-market/

@DealerOn@ElianaRaggio@DriveDigitalGrp

TAKEAWAYS* Check Google’s free tools to make sure you are all set and ready to go with the mobile algorithm update next week.

* Check Google’s free tools to see if your website is marked up with structured data.

* Get more involved with paid search strategy and focus on relevancy

* Start selling more parts online!

@DealerOn@ElianaRaggio@DriveDigitalGrp

Be the first to answer the giveaway question correctly

to win this awesome prize!

Today’s Experts

Adam Rouff

CEO Drive Digital Group

Adam@DriveDigitalGroup.com888.262.0244

@DealerOn@ElianaRaggio@DriveDigitalGrp

Chris Burns

COODrive Digital Group

Chris@DriveDigitalGroup.com888.262.0244

After the webinar, please fill out our short survey

for a chance to win a Google prize!

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April 21-13 | Tampa Florida

Tearin’ It Up In Tampa!

Mobile Breakthroughs Are Changing

How Your Customers Shop

Thursday, April 23 12pm EST / 9am PST

Ben Anderson