drive digital group & dealeron april webinar: 5 awesome internet strategies your dealership...
TRANSCRIPT
5 Awesome Internet Marketing Strategies You Should be Using
About DealerOnDigital Dealer Website Excellence Award Overall Winner
An Unprecedented 5 Years In A
Row!
DrivingSales Top Rated Website
Provider 2011 thru 2014
Google AdWords Certified Partner
More Dataium Monthly ASI Winners than all others combined
DealerOn’s website customers have a documented lead increase of 200%
Don’t Miss These Presentations:
April 21-13 | Tampa Florida
Tearin’ It Up In Tampa!
Say Hello To…
@DealerOn@ElianaRaggio@DriveDigitalGrp
Adam Rouff
CEO Drive Digital Group
Chris Burns
COODrive Digital Group
•If you have questions during the presentation, please submit them using the “Questions” feature
• Questions will be answered at the end of the webinar
•A link to the recorded webinar will be emailed to you within 24 hours and will also be posted on www.DealerOn.com/webinar as an On-Demand Webinar
After the presentation, be the first to answer the giveaway question correctly to win this
awesome prize!
After the webinar, please fill out our short survey
for a chance to win a Google prize!
Tweet Much?
@DealerOn
@ElianaRaggio
#dealeronweb
by
@DriveDigitalG
rp
5 Awesome Internet Marketing Strategies You Should be Using
OBJECTIVES* The new importance of Mobile responsive websites
* Structured data markup, what it is and why it matters
* Amplifying relevancy in paid search
* Increase your advertising ROI through automation
* How to successfully sell more parts online
* Question & Answer Session@DealerOn@ElianaRaggio@DriveDigitalGrp
@DealerOn@ElianaRaggio@DriveDigitalGrp
@DealerOn@ElianaRaggio@DriveDigitalGrp
The New Importance of Mobile Responsive
Design
Mobile algorithm update rolls out April
21st
Will have a “significant” impact in
our search results.
Mobile ranking will also impact desktop
Mobile friendliness determined at page
level
Update impact bigger than Panda and
Penguin combined
@DealerOn@ElianaRaggio@DriveDigitalGrp
Why Responsive Design?
Google recommends Single URL
Responsive design - uses a single HTML
code for all platforms
Adaptive – server detects device and
serves different HTML code depending
on device. Room for error
Separate Mobile – different URL against
Google guidelines
@DealerOn@ElianaRaggio@DriveDigitalGrp
Are you ready?
Test your site in Google’s Mobile Friendly Test:
https://www.google.com/webmasters/tools/mobile-friendly/
Check Google webmaster tools mobile usability report info
@DealerOn@ElianaRaggio@DriveDigitalGrp
Structured Data, what is it and why does it
matter?
Google bots read your content and understand it better
Builds your authority with Google
Higher Authority means better organic rankings
@DealerOn@ElianaRaggio@DriveDigitalGrp
@DealerOn@ElianaRaggio@DriveDigitalGrp
Test your website and see if it’s marked up
Developers.google.com/structured-data/
testing-tool
Amplifying Relevancy In Paid SearchSQR (Search Query Reports)Continue to add to your negative keywords
Discover popular search terms that can be moved into exact
match AdGroups
@DealerOn@ElianaRaggio@DriveDigitalGrp
Amplifying Relevancy In Paid Search
Matching Ad Copy To Landing PageUtilize aggressive monthly payment offers in your ads
Setup your landing page for success. Make sure our landing
page matches:
- Meta tags
- H1 Tags
- Visible Offer matching ad
- Matching content reinforcing the verbiage seen in the Ad
- Conversion and Inventory pass through
@DealerOn@ElianaRaggio@DriveDigitalGrp
@DealerOn@ElianaRaggio@DriveDigitalGrp
@DealerOn@ElianaRaggio@DriveDigitalGrp
Increasing Advertising ROI Through
AutomationRelevant keywords trigger ads showing monthly payment
Landing page reinforces ads showing relevant payment on the
vehicle showcased in the ads.
@DealerOn@ElianaRaggio@DriveDigitalGrp
@DealerOn@ElianaRaggio@DriveDigitalGrp
Automated bidding
Automated Feed based updates
Consistent advertising messaging
across text and display
Additional Benefits of Automation
How to Successfully Sell More Parts
@DealerOn@ElianaRaggio@DriveDigitalGrp
What To Look For In Parts Website Provider
@DealerOn@ElianaRaggio@DriveDigitalGrp
Responsive Website Design
Semantically Marked Up
Easy to navigate
Very Search Engine Friendly
Full replacement, performance,
maintenance catalogs
Ebay Integration
SUGGESTED RESOURCES*
https://www.google.com/webmasters/tools/mobile-friendly/* http://www.schema.org
*
http://Developers.google.com/structured-data/testi
ng-tool* http://www.drivedigitalgroup.com/automotive-marketing-trends-infographic-2015/* http://www.drivedigitalgroup.com/23-free-keyword-research-tools-to-dominate-your-market/
@DealerOn@ElianaRaggio@DriveDigitalGrp
TAKEAWAYS* Check Google’s free tools to make sure you are all set and ready to go with the mobile algorithm update next week.
* Check Google’s free tools to see if your website is marked up with structured data.
* Get more involved with paid search strategy and focus on relevancy
* Start selling more parts online!
@DealerOn@ElianaRaggio@DriveDigitalGrp
Be the first to answer the giveaway question correctly
to win this awesome prize!
Today’s Experts
Adam Rouff
CEO Drive Digital Group
@DealerOn@ElianaRaggio@DriveDigitalGrp
Chris Burns
COODrive Digital Group
After the webinar, please fill out our short survey
for a chance to win a Google prize!
Don’t Miss These Presentations:
April 21-13 | Tampa Florida
Tearin’ It Up In Tampa!
Mobile Breakthroughs Are Changing
How Your Customers Shop
Thursday, April 23 12pm EST / 9am PST
Ben Anderson