drive digital group & dealeron april webinar: 5 awesome internet strategies your dealership...

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5 Awesome Internet arketing Strategies You Should be Using

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Page 1: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

5 Awesome Internet Marketing Strategies You Should be Using

Page 2: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

About DealerOnDigital Dealer Website Excellence Award Overall Winner

An Unprecedented 5 Years In A

Row!

DrivingSales Top Rated Website

Provider 2011 thru 2014

Google AdWords Certified Partner

More Dataium Monthly ASI Winners than all others combined

DealerOn’s website customers have a documented lead increase of 200%

Page 3: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

Don’t Miss These Presentations:

April 21-13 | Tampa Florida

Page 4: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

Tearin’ It Up In Tampa!

Page 5: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

Say Hello To…

@DealerOn@ElianaRaggio@DriveDigitalGrp

Adam Rouff

CEO Drive Digital Group

[email protected]

Chris Burns

COODrive Digital Group

[email protected]

Page 6: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

•If you have questions during the presentation, please submit them using the “Questions” feature

• Questions will be answered at the end of the webinar

•A link to the recorded webinar will be emailed to you within 24 hours and will also be posted on www.DealerOn.com/webinar as an On-Demand Webinar

Page 7: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

After the presentation, be the first to answer the giveaway question correctly to win this

awesome prize!

Page 8: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

After the webinar, please fill out our short survey

for a chance to win a Google prize!

Page 9: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

Tweet Much?

@DealerOn

@ElianaRaggio

#dealeronweb

by

@DriveDigitalG

rp

Page 10: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

5 Awesome Internet Marketing Strategies You Should be Using

Page 11: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

OBJECTIVES* The new importance of Mobile responsive websites

* Structured data markup, what it is and why it matters

* Amplifying relevancy in paid search

* Increase your advertising ROI through automation

* How to successfully sell more parts online

* Question & Answer Session@DealerOn@ElianaRaggio@DriveDigitalGrp

Page 12: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

@DealerOn@ElianaRaggio@DriveDigitalGrp

Page 13: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

@DealerOn@ElianaRaggio@DriveDigitalGrp

Page 14: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

The New Importance of Mobile Responsive

Design

Mobile algorithm update rolls out April

21st

Will have a “significant” impact in

our search results.

Mobile ranking will also impact desktop

Mobile friendliness determined at page

level

Update impact bigger than Panda and

Penguin combined

@DealerOn@ElianaRaggio@DriveDigitalGrp

Page 15: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

Why Responsive Design?

Google recommends Single URL

Responsive design - uses a single HTML

code for all platforms

Adaptive – server detects device and

serves different HTML code depending

on device. Room for error

Separate Mobile – different URL against

Google guidelines

@DealerOn@ElianaRaggio@DriveDigitalGrp

Page 16: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

Are you ready?

Test your site in Google’s Mobile Friendly Test:

https://www.google.com/webmasters/tools/mobile-friendly/

Check Google webmaster tools mobile usability report info

@DealerOn@ElianaRaggio@DriveDigitalGrp

Page 17: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing
Page 18: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

Structured Data, what is it and why does it

matter?

Google bots read your content and understand it better

Builds your authority with Google

Higher Authority means better organic rankings

@DealerOn@ElianaRaggio@DriveDigitalGrp

Page 19: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

@DealerOn@ElianaRaggio@DriveDigitalGrp

Test your website and see if it’s marked up

Developers.google.com/structured-data/

testing-tool

Page 20: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

Amplifying Relevancy In Paid SearchSQR (Search Query Reports)Continue to add to your negative keywords

Discover popular search terms that can be moved into exact

match AdGroups

@DealerOn@ElianaRaggio@DriveDigitalGrp

Page 21: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

Amplifying Relevancy In Paid Search

Matching Ad Copy To Landing PageUtilize aggressive monthly payment offers in your ads

Setup your landing page for success. Make sure our landing

page matches:

- Meta tags

- H1 Tags

- Visible Offer matching ad

- Matching content reinforcing the verbiage seen in the Ad

- Conversion and Inventory pass through

@DealerOn@ElianaRaggio@DriveDigitalGrp

Page 22: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

@DealerOn@ElianaRaggio@DriveDigitalGrp

Page 23: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing
Page 24: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

@DealerOn@ElianaRaggio@DriveDigitalGrp

Page 25: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

Increasing Advertising ROI Through

AutomationRelevant keywords trigger ads showing monthly payment

Landing page reinforces ads showing relevant payment on the

vehicle showcased in the ads.

@DealerOn@ElianaRaggio@DriveDigitalGrp

Page 26: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

@DealerOn@ElianaRaggio@DriveDigitalGrp

Page 27: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

Automated bidding

Automated Feed based updates

Consistent advertising messaging

across text and display

Additional Benefits of Automation

Page 28: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing
Page 29: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

How to Successfully Sell More Parts

@DealerOn@ElianaRaggio@DriveDigitalGrp

Page 30: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

What To Look For In Parts Website Provider

@DealerOn@ElianaRaggio@DriveDigitalGrp

Responsive Website Design

Semantically Marked Up

Easy to navigate

Very Search Engine Friendly

Full replacement, performance,

maintenance catalogs

Ebay Integration

Page 31: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

SUGGESTED RESOURCES*

https://www.google.com/webmasters/tools/mobile-friendly/* http://www.schema.org

*

http://Developers.google.com/structured-data/testi

ng-tool* http://www.drivedigitalgroup.com/automotive-marketing-trends-infographic-2015/* http://www.drivedigitalgroup.com/23-free-keyword-research-tools-to-dominate-your-market/

@DealerOn@ElianaRaggio@DriveDigitalGrp

Page 32: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

TAKEAWAYS* Check Google’s free tools to make sure you are all set and ready to go with the mobile algorithm update next week.

* Check Google’s free tools to see if your website is marked up with structured data.

* Get more involved with paid search strategy and focus on relevancy

* Start selling more parts online!

@DealerOn@ElianaRaggio@DriveDigitalGrp

Page 33: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing
Page 34: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

Be the first to answer the giveaway question correctly

to win this awesome prize!

Page 35: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

Today’s Experts

Adam Rouff

CEO Drive Digital Group

[email protected]

@DealerOn@ElianaRaggio@DriveDigitalGrp

Chris Burns

COODrive Digital Group

[email protected]

Page 36: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

After the webinar, please fill out our short survey

for a chance to win a Google prize!

Page 37: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

Don’t Miss These Presentations:

April 21-13 | Tampa Florida

Page 38: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

Tearin’ It Up In Tampa!

Page 39: DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

Mobile Breakthroughs Are Changing

How Your Customers Shop

Thursday, April 23 12pm EST / 9am PST

Ben Anderson