dr pepper digital comic book - blippar · dr pepper digital comic book exclusive batman vs....
Post on 24-May-2020
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Dr Pepper Digital Comic BookExclusive Batman vs. Superman digital comic launched straight from bottles of Dr PepperObjectives
• Drive brand engagement through Dr Pepper’s partnership with the Batman vs. Superman movie release
Solution
• 16oz Dr Pepper bottles (all flavors) made blippable
• Read five exclusive Batman vs. Superman digital comics
• Access to $5 movie ticket discount
• Take super-hero selfies and watch movie trailers
Activation
• Markets: US & Canada
• 3-step CTAs on all bottles and on POS in-store
5 min 40sdwell time per user
66,000unique users
168,000blipps
Dr Pepper Digital Comic BookSee it come to life.
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