[discover] louisiana

[DISCOVER] Louisiana

Matthew BagotCatherine ColeWillie HughesChelsey Zeringue

Analysis

5%9%

10%

39%

31%

3% 2%Population

St. CharlesLafourcheTerrebonneJeffersonOrleansSt. BernardPlaquemines

Analysis

Source; Louis Armstrong International Airport, New Orleans www.flymsy.com

Objectives & Economic

Impact

We ultimately want to market to anyone interested in nature including:

Elders Adults Families

Overall, with the use of all of our social media sites, we want swamp tours in the region to have one additional tour per month.

Objectives & Economic

Impact1 Additional Tour

Per MonthOne boat full (8) at $50

per person$400 more per month$4800 more per year If 15 swamp tours in

the region followed, the region would generate an additional $72,000 in sales per year

Objectives & Economic

ImpactIncrease the average amount a leisure overnight visitor spends in Louisiana from $512 to $562 by them visiting a local swamp tour.

Source; Louisiana Office of Tourism, US Travel Association, TNS, UNO, and LSU

Swamp Toursin Southeast Louisiana

Source; Google Maps

Strategies & Products

Project Budget

Social Media Manager$25-69K Annual

Salarywww.payscale.com

T-Shirts Postage100 for $855 / 100 for

$535 www.customink.com

website

Marketing SupportAirboat Tours by Arthur

Marketing the Promotional

PlanWe plan to advertise through the use of:

Twitter Facebook YouTube Foursquare

Strengths & Weaknesses of our Promotional Plan

Strengths

Outlined our goals

The Analysis

Well organized

Easy to understand

Thorough

Weaknesses

Redundancy

Could have provided more data from outside sources

What We Learned…

Teamwork is the most essential part of a project

When writing a promotional plan, make sure the plans are reasonable

Creative advertisement is efficient advertising

Under-promise and over-deliver