[discover] louisiana
TRANSCRIPT
[DISCOVER] Louisiana
Matthew BagotCatherine ColeWillie HughesChelsey Zeringue
Analysis
5%9%
10%
39%
31%
3% 2%Population
St. CharlesLafourcheTerrebonneJeffersonOrleansSt. BernardPlaquemines
Analysis
Source; Louis Armstrong International Airport, New Orleans www.flymsy.com
Objectives & Economic
Impact
We ultimately want to market to anyone interested in nature including:
Elders Adults Families
Overall, with the use of all of our social media sites, we want swamp tours in the region to have one additional tour per month.
Objectives & Economic
Impact1 Additional Tour
Per MonthOne boat full (8) at $50
per person$400 more per month$4800 more per year If 15 swamp tours in
the region followed, the region would generate an additional $72,000 in sales per year
Objectives & Economic
ImpactIncrease the average amount a leisure overnight visitor spends in Louisiana from $512 to $562 by them visiting a local swamp tour.
Source; Louisiana Office of Tourism, US Travel Association, TNS, UNO, and LSU
Swamp Toursin Southeast Louisiana
Source; Google Maps
Strategies & Products
Project Budget
Social Media Manager$25-69K Annual
Salarywww.payscale.com
T-Shirts Postage100 for $855 / 100 for
$535 www.customink.com
website
Marketing SupportAirboat Tours by Arthur
Marketing the Promotional
PlanWe plan to advertise through the use of:
Twitter Facebook YouTube Foursquare
Strengths & Weaknesses of our Promotional Plan
Strengths
Outlined our goals
The Analysis
Well organized
Easy to understand
Thorough
Weaknesses
Redundancy
Could have provided more data from outside sources
What We Learned…
Teamwork is the most essential part of a project
When writing a promotional plan, make sure the plans are reasonable
Creative advertisement is efficient advertising
Under-promise and over-deliver