“discover how to churn out sales letters that convert as high as 32% in two hours or less!” by...

“Discover How To Churn Out Sales Letters That Convert As High As 32%

In Two Hours Or Less!”

By Rachel Rofé

High Converting And EASY Sales Letters

Who Wants Massive Value???

High Converting And EASY Sales Letters

In your hands lies a golden ticket

This is my way of knowing I can help you GET SALES COPY OUT THERE!!!

We’ll go over this in 20-30 minutes or so, so please keep it face DOWN for now.

(I want you to understand the “why” first!)

Live streamers, you’ll get a link!

High Converting And EASY Sales Letters

• Who I Am– Full time since 2006– Online since 1996-1997– Power Seller on eBay– Flipped membership sites– Several niche sites– Service-based company– Product creator– Affiliate marketer– Offline marketer– Professional copywriter– Etc.

High Converting And EASY Sales Letters

Some of my conversions….

High Converting And EASY Sales Letters

What You’re Going To Learn:

• Precisely how you can make people salivate over your offers... without spending hours on copywriting training...

• Why you don't ever want to focus on selling a product, or even the benefits of it. Focus on this one thing instead and your conversions will almost certainly go through the roof…

• The reason why a one-sentence sales letter obliterated a 20-page letter written by a $15,000-per-letter copywriter... and exactly how YOU can use the secret behind this shocker to your advantage…

• The 5 most important elements on any sales letter (Get these right and you can pretty much forget bothering with anything else)

High Converting And EASY Sales Letters

What You’re Going To Learn:

• The hands-down highest converting presell and squeeze pages I personally use... including where you can "swipe" them for yourself...

• Forget theory! You’ll see real-life examples of sales copy that works and exactly why...

• The #1 plugin you can use on Wordpress sales pages to make writing beautifully designed letters an absolute BREEZE...

• How you can write high-converting sales letters in 2 hours or less…

• ...and much more, including whatever questions you have!

High Converting And EASY Sales Letters

Phase 1: Research

High Converting And EASY Sales Letters

My #1 Tip On How To Make People Salivate Over Your Copy…

• It all comes down to your OFFER!

• You can have the most atrocious, grammar-riddled offer in the world… but if your offer rocks, PEOPLE WILL BUY IT.

High Converting And EASY Sales Letters

My #1 Tip On How To Make People Salivate Over Your Copy…

• Example 1: Skirts

High Converting And EASY Sales Letters

My #1 Tip On How To Make People Salivate Over Your Copy…

• Example 1: Skirts

• Example 2: $15,000 copywriter versus the one-sentence sales letter

High Converting And EASY Sales Letters

My #1 Tip On How To Make People Salivate Over Your Copy…

• Example 1: Skirts

• Example 2: $15,000 copywriter versus the one-sentence sales letter

• Example 3: A high priced membership on a forum full of cheapskates

High Converting And EASY Sales Letters

How To Create A Great Offer

• Find out what people want!

– Forums and message boards– Blogs – Amazon Reviews

It’s all super-simple and just a few clicks away.

High Converting And EASY Sales Letters

How To Have A Great Offer

• Questions to ask yourself (the “Offer Questionaire”):

– What are people raving about?– What are they complaining about? Why is this problem causing

them pain?– What would make them extremely happy?– What are their frustrations with products in your market?– Is there emotion tied into your market? Will people escape pain

from buying your offer? (Hint: Less than 5% of people buy on logic. Three main human desires are greed, lust, and comfort.)

– Have they bought products like this before? (People really give opinions with their wallets.)

– What do they REALLY want? (Panic attacks)

High Converting And EASY Sales Letters

How To Have A Great Offer

• Ways to enhance your offer:

– Suit all learning modalities (audio, video, report, etc)– Add coaching (via phone, email, help desk, or in person)– Webinars– Forum– Etc.

High Converting And EASY Sales Letters

How To Have A Great Offer

• Biggest mistakes people make:

– Trying to sell customers on what THEY think they need (“Sell them what they want, give them what they need”)

– Coming up with offers without researching if it’s what people want

– Not TESTING offers (AdWords, Facebook traffic, etc.)

High Converting And EASY Sales Letters

Run A Squeeze Page

• Give away something people want

– Send traffic to your offer

– Have people sign up for an opt-in

– Put a sequence of follow up messages in there, including affiliate offers (This is a great way to check if people in your market even want to buy.)

High Converting And EASY Sales Letters

The Tool I Use

• www.WPSalesEngine.com– Wordpress plugin– Builds sales letters and squeeze pages ridiculously easily– Sales letter templates included

High Converting And EASY Sales Letters

• To Recap:

• You’ve learned:

– The most important part of a sales letter– How to make your offer a GREAT one – How to test your offer before you invest too much time and

energy into it

High Converting And EASY Sales Letters

Phase 2: Writing

High Converting And EASY Sales Letters

Ready For A Sales Letter? Here Are The 5 Most Important Elements:

• Offer• Headline• Proof• Call to action• Guarantee

High Converting And EASY Sales Letters

Element #2: Headline

Keys To A Great Headline

• Explain exactly what the offer is – short and to the point– Should be your USP– People will decide within the first 5 seconds if they want to be on

your page– Comfort people, let them know they’re on the right place– Captivate them so they keep reading!

• Do NOT have a ton of text at the top that ends up competing with each other

• Headline in quotes

• Visit CopyBlogger.com for examples

High Converting And EASY Sales Letters

Element #2: Headline

High Converting And EASY Sales Letters

Headline Templates I Absolutely Love:

• Could ___ Be As Simple As A Few Easy Steps?• Give Me ____ And I’ll Give You ____.• Who Else Wants ______?• See How Easily You Can ______.• Here’s A Quick Way To ______.

High Converting And EASY Sales Letters

Element #3: Proof

Have A “Preponderance Of Proof”

• Give out review copies if necessary• Testimonials• Before/after pictures• Give a demonstration• Case studies• Bring out the BEST parts of testimonials

High Converting And EASY Sales Letters

Element #4: Call To Action

Get People To Move

• If people are on your page, they’re interested in what you have. Most people PROCRASTINATE though…

• Move people to urgency– Dimesales– Deadlines– Will sell “X” copies– Quick response bonus– Remind people how awful their problem is and let them know how

long it’d take you to fix it

High Converting And EASY Sales Letters

Element #4: Call To Action

Spell Out What They Should Do

• Tell people exactly where to go, what to do, and what’s going to happen next.

High Converting And EASY Sales Letters

Element #5: Guarantee

Make It Easy For People To Say Yes!

• LONG guarantees rock. (More sales, less refunds.)• Go above industry standard (if industry is 30 days, go 6

months)• Guarantee seal• Make sure your guarantee is in a box and called out• Trials if possible

High Converting And EASY Sales Letters

•

You’re going to get a template for this…

High Converting And EASY Sales Letters

• Got that done? Get It Out There!!

If you got your offer right, you’ve got the most important part done.

– Action Enforcer or Timer – Set it for 60-90 minutes and GO!

– Make it live – don’t wait for it to be perfect.

High Converting And EASY Sales Letters

• Got that done? Get It Out There!!

If you got your offer right, you’ve got the most important part done.

– Action Enforcer or Timer – Set it for 60-90 minutes and GO!

– Make it live – don’t wait for it to be perfect.

– Continually improve – AFTER it’s live! • As we discussed, if your offer is good, people are going to BUY

IT.• If your traffic can’t understand your offer, as you tweak it

they’ll come back IF YOUR OFFER IS GOOD.

High Converting And EASY Sales Letters

• To Recap:

• You’ve learned:

– The most important part of a sales letter– How to make your offer a GREAT one– How to test your offer before you invest too much time and

energy into it – The 5 most important elements of a sales letter– Tools to help you GET IT OUT THERE.

High Converting And EASY Sales Letters

Phase 3: Refining And Testing

High Converting And EASY Sales Letters

Get It Out There!!

Once it’s out there, you can refine.

– Here are some ways to refine:• Ask for feedback from potential customers:

– Do you have a solid understanding of what I’m offering?– Discount link to see if they vote with their wallet, ask

why or why not…– Or put it on a forum – “What do you think about…?”

• Get a copy critique from a professional copywriter• Ask fellow marketers (www.OptimizersClub.com or

www.WarriorForum.com) - just be wary!)• Split test!

High Converting And EASY Sales Letters

Get It Out There!!

Split Testing

– There are all sorts of split testers out there:

• www.google.com/websiteoptimizer• www.VisualWebsiteOptimizer.com

High Converting And EASY Sales Letters

Caution!

• If you’re new, then STOP at Phase 2 – just keep this in mind for the future (you’ll need this after your first letter).

• If you’ve already created a sales letter, these are “Ninja” secrets to get it to the next level.

• Templates will ALWAYS be here for your reference.

High Converting And EASY Sales Letters

First Things I Tell People To Split Test AFTER You Get It Out There (AKA The Real “Ninja” Secrets):

• Get right to the point (no extra “fat”!)– If John Carlton finds even an extra “that”, he’s not done…

• Example: You know that you can order right here.– Are you saying in 20 words what you could 7?

• Think back to oil example – people don’t want EXTRA words!– Twitter-out your copy

Long copy is GREAT but only IF you’re not repeating yourself.

• Most of my sales letters are 5 pages or less.• People are getting shorter and shorter attention spans.• If you have a great offer, it’ll speak for itself.

High Converting And EASY Sales Letters

First Things I Tell People To Split Test:

• Get right to the point (no extra “fat”!)

• Have your sub-headlines explain what your sales letter is selling

– Most people are going to skim the sales letter– Your sub-headlines should say what the overall sales letter is

trying to convey

High Converting And EASY Sales Letters

First Things I Tell People To Split Test:

• Get right to the point (no extra “fat”!)• Have your sub-headlines tell the same story as your sales

letter• P.S.’s

– People often scroll right from the headline to the bottom.– Even if they don’t, this is your last chance to convince them – Recap your offer in your P.S. and ensure people that your offer

rocks.• No new information here…

– Link back to order form

High Converting And EASY Sales Letters

High Converting And EASY Sales Letters

First Things I Tell People To Split Test:

• Get right to the point (no extra “fat”!)• Have your sub-headlines tell the same story as your sales

letter• P.S.’s • Slippery slope

– Don’t throw anything in out of left field– Don’t give people a reason to disconnect– Introduce testimonials, make flowing sense– Read your letter out loud to see if it “sounds” right

High Converting And EASY Sales Letters

First Things I Tell People To Split Test:

• Get right to the point (no extra “fat”!)• Have your sub-headlines tell the same story as your sales

letter• P.S.’s • Slippery slope• Bullets

– Sell benefits, not features…– Sell what it DOES for people – think in terms of “you”– Example: Google isn’t that cool. Finding information on almost

anything you want with a few clicks is cool.– Example: Doing keyword research isn’t that big of a deal. An

intensive keyword research process that hand-delivers you profitable keywords is.

High Converting And EASY Sales Letters

First Things I Tell People To Split Test:

• Get right to the point (no extra “fat”!)• Have your sub-headlines tell the same story as your sales

letter• P.S.’s • Slippery slope• Bullets• Videos

– Depends on the market you’re in– Basically PowerPoint out your sales letter and read it through

with enthusiasm

High Converting And EASY Sales Letters

• To Recap:

• You’ve learned:

– The most important part of a sales letter– How to make your offer a GREAT one– How to test your offer before you invest too much time and

energy into it – The 5 most important elements of a sales letter– Tools to help you GET IT OUT THERE– Some of the highest leverage ways you can refine and test your

letter

High Converting And EASY Sales Letters

• How many of your heads are about to explode?

High Converting And EASY Sales Letters

• How many of you want to see how I use this in the real

world?

High Converting And EASY Sales Letters

Here’s the Massive Value I promised…

High Converting And EASY Sales Letters

This template has been responsible for at least $100,000 of our sales in the last 5 months (probably closer to $300,000), took me YEARS to learn, and people used to pay me $5,000

for similar ones!

High Converting And EASY Sales Letters

Live streamers: Go to www.e1kad.com/copytemplate

High Converting And EASY Sales Letters

Think that’ll help?

High Converting And EASY Sales Letters

Here’s What To Do Now:

High Converting And EASY Sales Letters

Step 1. Go read 30 Amazon reviews, 2 blogs, and 2 forums

High Converting And EASY Sales Letters

Step 2. Fill Out The Offer

Questionaire…

High Converting And EASY Sales Letters

Step 3. Pick a headline template…

High Converting And EASY Sales Letters

Step 4. Download WP Sales

Engine

High Converting And EASY Sales Letters

Step 5. Plug in the sales letter template, fill it out, and TAKE YOUR SALES LETTER LIVE!

High Converting And EASY Sales Letters

What Questions Do You Have For Me?

P.S. Go to http://e1kad.com/copy and you’ll find everything we’ve discussed here (slides, template,

etc).