digitalk - our monthly showcase of innovative executions

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Digi Talk

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‣ A monthly showcase of innovative executionsto educate, inform and inspire

‣ Curated by CDMiConnect EDG members

‣  Topics including: digital/social campaigns,apps/software, current trends, best practices… 

digitalk-0814

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The Alzheimer’s event

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The Dutch Alzheimer’s Foundation wants to mobilize more and younger people in the fight against dementia, people for whom the disease is more remote. To do so they created a Facebook campaign that used friend’s photos to allow people to experience what it’s like to have Alzheimer’s disease. During the campaign, people were tagged in photos of events that never took place. A photo would appear on their timeline, in which they could see themselves at an event that they knew they had never attended. This personal confusing experience brought the problem very close by.

The alzheimer’s event

award-entry.com/thealzheimersevent/

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The alzheimer’s event - Takeaways: ‣ Used Facebook as main touch point

‣ Partnered with real organizations to promote and legitimize the fake events

‣ Created a responsive HTML 5 site for visitors to participate

‣ Selected influentials and celebrities to generate buzz without the need for media buying

‣ Reached over 2,450,000 people via blogs, news sites and twitter

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Smartphone Physical

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George Takei visits AARP's Innovation 50+ Health Expo, receives a cutting-edge check-up from a smartphone, and gets a lesson on gene therapy at bluebird bio.

Smartphone physical

youtube.com/watch?v=16zrf6obkkI

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Smartphone physical - Takeaways: ‣ Every ones doing it: Apple’s HealthKit,

Samsung S5 has a heartbeat sensor, Google Fitness API

‣ Coming importance of wearable devices

‣  Fitness trackers launched each month with multiple new tracking features like step-trackers, blood-pressure, and hydration level monitors

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Swarm & FOURSQUARE

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Foursquare just boldly re-invented itself, dividing its service into two apps, Swarm and Foursquare. This radical approach was intended to broaden its audience and make itself more focused and relevant.

foursquare.com

‣  More “Yelp-like”. Focused on discovery based on preferences and behavior.

swarmapp.com ‣  Heat map for seeing where your friends are

and to check into locations.

Swarm & FOURSQUARE

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‣ Mobile trend of unbundling apps into separate, but connected experiences(eg FB, Google, etc)

‣ When building apps, focus on being really good at one thing (task specific)

‣ Use data and predictive intelligence to personalize experience

‣ Question the norm. Take risks.

Swarm & FOURSQUARE - Takeaways:

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CONFIDENTIAL—For internal discussion only.

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CONFIDENTIAL—For internal discussion only.

Thank you!

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