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Digi Talk

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• A monthly showcase of innovative executionsto educate, inform and inspire

• Curated by CDMiConnect EDG members

• Topics including: digital/social campaigns,apps/software, current trends, best practices…

Digitalk-0315

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CONFIDENTIAL—For internal discussion only.

The Oculus story

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Oculus VR™ was founded in 2012, by Palmer Luckey, a self-described virtual reality enthusiast and hardware geek

In March 2014, Facebook acquired Oculus VR for $2 billion, and the two companies are now working toward releasing a version for everyday consumers

the Kickstarter was an enormous success, raising over $2.4 million in funding from project backers and supporters around the world

That same year, the company launched a Kickstarter campaign to help fund development of their first product, the Oculus Rift

• A ground-breaking virtual reality headset for immersive gaming

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Dk23

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DK2 Specs

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Released summer 2014

Requires a PC

Comes bundled with a motion-tracking camera

960x1080 pixels per eye

100 degree field of view

Accelerometer + Gyroscope + Magnetometer

HDMI and USB cable

Weighs less than 1 lb.

Most content created using 3D footage or Unity

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“Presence” Happens When Your Body

Can’t Distinguish Between What Is Real And What You’re Seeing In The Rift

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Headset

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The mask contains a large screen (the same display as Samsung’s Galaxy Note 3 phablet)

Each eye looks through a a different lens at a different part of the screen, which creates a stereoscopic 3D effect

The headset Also comes with two pairs of lenses and screws on the side to adjust the distance between the lenses and your eyes

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Camera

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In order to foster presence, the Rift also needs to track the way your head and body move

The DK2 comes with an external camera that tracks these infrared sensors on the head-mounted display

When these indicators move, the camera can see it and translate it to the game

The headset features a number of infrared sensors that detect tilt and orientation

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controllers

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For most games, you’re going to need some kind of control device

• mouse and keyboard or game controller

Omnidirectional treadmills that translate your walking into game control

Companies such as Control VR, are working on body and arm tracking as well

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Although It Was Originally Created For Games, The Rift Is Already Promising To Transform More Practical Fields Like…

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Beyond Games

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Tourism

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Hoping to encourage visitors to South Africa, the country's tourism agency worked with virtual reality specialists Visualise to create a virtual tour of the country

https://vimeo.com/107154146

The program allows people to experience highlights of a trip to South Africa, such as visits to markets and bars, shark diving, kitesurfing, and paragliding before booking a trip

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medical

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The Moveo Foundation, an organization dedicated to advancing technology for orthopedic surgery, created a training project that lets medical students get a first-person view of an actual surgery

https://www.youtube.com/watch?v=pKT7zZ7Lo6w

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Events

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For London Fashion Week, Topshop Unique created a complete virtual reality world of its fashion show

https://www.youtube.com/watch?v=lUal_Lrhec0

Four lucky contest winners were able to see the models walk directly past them

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Military

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The Norwegian Army is experimenting with using the Oculus Rift to drive tanks

http://www.tu.no/tutv/forsvar/2014/05/05/norwegian-army-driving-armoured-vehicle-using-oculus-rift

When all the tank’s hatches are closed the Rift would still make it possible to see outside the vehicle from inside the fully armored enclosure

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advertising

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At Sundance, hiking boot brand Merrell partnered with Rolling Stone magazine to create the Merrell TrailScape—an immersive journey that had people feeling like they were walking around a crumbling ledge and over a treacherous wooden bridge high in the mountains

http://bcove.me/fi3b05rm

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What’s Next?

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Cost remains a barrier to VR's adoption among advertisers • A three-minute VR video can cost more than $1 million to produce

Samsung recently released Gear VR, a virtual reality device developed in collaboration with Oculus VR

Oculus has stated that there will not be a DK3 but will instead release the consumer version next

A consumer-oriented version of the Rift is in development, with the following features:

• Improved head tracking • positional tracking • higher resolution • wireless operation • integrated 3D audio

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Thank you!

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