digitalfood.ie - delicious digital marketing for craft beer brands 2015
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Delicious Digital Marketing for Craft Beers Brands
www.DigitalFood.ie
Top tips & tricks for Craft Beer
Digital Marketing Success!
www.DigitalFood.ie
© Connector 2015
8. EXPERIMENT WITH eCOMMERCE
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9.PREPARE FOR AND RESPOND IN A CRISIS
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10. USE DIGITAL TOOLS FOR WEBSITE OPTIMISATION
InnovationCase Studies
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1. CRAFT BREWERY OFFERS DIY BEER KITS
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2. TAX FIRM CREATES CRAFT BEER FOR ACCOUNTANTS ONLY
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3. ICE-CREAM FLAVORED CRAFT BEER COMBATS CLIMATE CHANGE
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4. SACHETS TRANSFORM REGULAR BEER INTO CRAFT-STYLE BREW
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Beer Marketing Case Studies
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Yeastie Boys
Source: http://www.trendhunter.com/trends/digital-ipa
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Yeastie Boys
Source: http://www.trendhunter.com/trends/digital-ipa
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New Belgium Brewing
Source: http://mashable.com/2010/08/27/beer-social-media/
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New Belgium Brewing
Source: http://mashable.com/2010/08/27/beer-social-media/
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Schlafly Beer
Source: http://www.branddrivendigital.com/schlafly-beer-social-media/
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Schlafly Beer
Source: http://www.branddrivendigital.com/schlafly-beer-social-media/
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Dogfish Head Beer
Source: http://www.stephenzoeller.com/building-a-brand-dogfish-head-craft-brewery/
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Dogfish Head Beer
Source: http://www.branddrivendigital.com/schlafly-beer-social-media/
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Heavy Seas Beer
Source: http://www.abc2news.com/business/consumer/heavy-seas-makes-special-fielders-choice-cal-ripken-beer
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Heavy Seas Beer
Source: http://www.abc2news.com/business/consumer/heavy-seas-makes-special-fielders-choice-cal-ripken-beer
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Deschutes Brewery
Source: http://north.com/thinking/deschutes-brewery-using-social-media-wisely/
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Deschutes Brewery
Source: http://north.com/thinking/deschutes-brewery-using-social-media-wisely/
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Victory Beer
Source: http://www.visitphilly.com/nightlife/philadelphia/victory-brewing-company/
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Victory Beer
Source: http://www.visitphilly.com/nightlife/philadelphia/victory-brewing-company/
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Narragansett Beer
Source: http://mashable.com/2010/08/27/beer-social-media/
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Narragansett Beer
Source: http://mashable.com/2010/08/27/beer-social-media/
© Connector 2015
SUMMARY● Get to know your customer, their interests so you can generate content that engages.
● Use tools to measure social media analytics in real time so you can see what’s working and what’s not, allowing you to adjust your marketing!
●Track your brand, keywords and hashtags across social so you can be ‘always on’ and respond to any customer feedback/queries!
●Be innovative! Don’t be afraid to try something new to attract engage new/existing customers.
● Work with the best agency team you can afford as it is worth the investment!
● Share this with your brewer friends as they will owe you a beer in return!
© Connector 2015
CHEERS FROM US!
Our team at DigitalFood.ie love a cold craft beer after a hard day at the office! This Craft Beer eBook was brewed with love by Ivan Adriel with help from Stefan Krupp under the watchful eye of master brewer Conor Lynch. Delicious design courtesy of Giovanna Marques.
Need digital marketing help?! Please email team@digitalfood.ie or call Jason on +353 1 906 0006
Delicious Digital Marketing for Craft Beers Brands
www.DigitalFood.ie
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