digital trends report 2014

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Welcome to the Welcome to the year of digital year of digital

maturitymaturity2014 WILL BE A YEAR

OF ADOPTION, RATHER THAN INNOVATION

The rise of niche networks

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SOCIAL NETWORKS WILL SPECIALISE AND BRANDS

WILL HAVE TO FOLLOW SUIT

Data for the moment

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BRANDS WILL START TO USE THE DATA

THEY HAVE AVAILABLE IN REAL-

TIME

Digitisation of retail

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SHOPPING ONLINE WILL NO LONGER JUST BE A

DIGITAL COPY OF A BRICKS AND MORTAR EXPERIENCE

The death of anonymity

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IN A POST-SNOWDEN WORLD, BRANDS WILL

STRIVE TO PROVE THEY HANDLE YOUR DATA WITH

CARE

Pre-emptive computing

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WITH THE LIKES OF GOOGLE NOW,

TECHNOLOGY IS NOW PREDICTING WHAT YOU

NEED BEFORE YOU SEARCH FOR IT

Social media in school

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INSTEAD OF SHUNNING SOCIAL MEDIA,

EDUCATION IS STARTING TO EMBRACE IT AND OTHER TECHNOLOGY

The digital artisans

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INSPIRED BY LIKES OF INSTAGRAM, AND OTHER

RETROGAZING TOOLS, BRANDS WILL NEED TO

TELL STORIES DIFFERENTLY

From customers to

community

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COMMUNITY MANAGERS WILL GET THE RESPECT

DESERVED WHILE CUSTOMER SERVICES WILL

LOSE STUFFINESS

Big media is back

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WITH PUBLISHERS EXPLORING NEW FORMS OF REVENUE, AND MORE CONSUMERS PRODUING CONTENT, BIG MEDIA IS

BACK

But how much?

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MEASUREMENT WILL NO LONGER BE THE RESERVE OF THE DATA SCIENTISTS

BUT A LANGUAGE ALL COMMS PROFESSIONALS

SPEAK

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