digital trends report 2014
TRANSCRIPT
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Welcome to the Welcome to the year of digital year of digital
maturitymaturity2014 WILL BE A YEAR
OF ADOPTION, RATHER THAN INNOVATION
The rise of niche networks
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SOCIAL NETWORKS WILL SPECIALISE AND BRANDS
WILL HAVE TO FOLLOW SUIT
Data for the moment
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BRANDS WILL START TO USE THE DATA
THEY HAVE AVAILABLE IN REAL-
TIME
Digitisation of retail
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SHOPPING ONLINE WILL NO LONGER JUST BE A
DIGITAL COPY OF A BRICKS AND MORTAR EXPERIENCE
The death of anonymity
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IN A POST-SNOWDEN WORLD, BRANDS WILL
STRIVE TO PROVE THEY HANDLE YOUR DATA WITH
CARE
Pre-emptive computing
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WITH THE LIKES OF GOOGLE NOW,
TECHNOLOGY IS NOW PREDICTING WHAT YOU
NEED BEFORE YOU SEARCH FOR IT
Social media in school
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INSTEAD OF SHUNNING SOCIAL MEDIA,
EDUCATION IS STARTING TO EMBRACE IT AND OTHER TECHNOLOGY
The digital artisans
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INSPIRED BY LIKES OF INSTAGRAM, AND OTHER
RETROGAZING TOOLS, BRANDS WILL NEED TO
TELL STORIES DIFFERENTLY
From customers to
community
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COMMUNITY MANAGERS WILL GET THE RESPECT
DESERVED WHILE CUSTOMER SERVICES WILL
LOSE STUFFINESS
Big media is back
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WITH PUBLISHERS EXPLORING NEW FORMS OF REVENUE, AND MORE CONSUMERS PRODUING CONTENT, BIG MEDIA IS
BACK
But how much?
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MEASUREMENT WILL NO LONGER BE THE RESERVE OF THE DATA SCIENTISTS
BUT A LANGUAGE ALL COMMS PROFESSIONALS
SPEAK
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